Dog Pen

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £714K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

1.8%

Market size, estimated

£714Ka year

Peak month

November1.2× the quietest month

Top search term

dog pen275K searches a year

Listings sell for £30.02 on average, from £14.01 to £90.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £30.02 that is £8K to £15K a year per listing.

Average price

£30.02inside the $15 to $100 sweet spot

Price range

£14.01–£90.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£8K–£15K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #24 within Crates, Houses & Pens. It carries 9,453 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

73%

Out of stock, average day

6.3%

Average rank

#24in Crates, Houses & Pens

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,453per listing

Listings tracked

26

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months