Dog Peanut Butter
FailThe top 5 brands take 100% of clicks, so Dog Peanut Butter is a Fail.
- Flapen Score
- 40 / 100Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 5040
- Market size
- £362K/yr261K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 21 sellers
Flapen Score
Dog Peanut Butter against its category
The dotted line is the Pet Supplies average. Past it, Dog Peanut Butter is stronger. Inside it, weaker.
Market
The Dog Peanut Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Peanut Butter 261K times last year and spent an estimated £362K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 25.3% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £362K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 25.3%
- Market size, estimated
- £362Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- dog peanut butter90K searches a year
02 · Price
A sale here is worth £5.50.
Listings sell for £5.50 on average, from £2.03 to £7.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £5.50 that is £44K to £55K a year per listing.
- Average price
- £5.50under the $15 to $100 sweet spot
- Price range
- £2.03–£7.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £44K–£55K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Food. It carries 3,894 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Food
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,894per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dog Peanut Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 7,269
- Age
- 9y ago

Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago

Bugalugs Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy - Dog Food Toppers For Dog Lick Mats- Protein Treat Paste Free From Palm Oil Wheat & Gluten free & No Sugar or Xylitol
- Price
- £6.82
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 2y ago

Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar
- Price
- £6.20
- Rating
- 4.4/5
- Reviews
- 6,123
- Age
- 7y ago

KONG Easy Treat No-Mess Paste Liver 236ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 19y ago
Trending
estimated 90-day click momentum
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago

KONG Easy Treat No-Mess Paste Liver 236ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 19y ago

KONG Easy Treat No-Mess Paste Peanut Butter 236ml
- Price
- £7.89
- Rating
- 4.3/5
- Reviews
- 7,502
- Age
- 19y ago

Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 7,269
- Age
- 9y ago

Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar
- Price
- £6.20
- Rating
- 4.4/5
- Reviews
- 6,123
- Age
- 7y ago
Newest
by launch date
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago

Bugalugs Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy - Dog Food Toppers For Dog Lick Mats- Protein Treat Paste Free From Palm Oil Wheat & Gluten free & No Sugar or Xylitol
- Price
- £6.82
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 2y ago

Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar
- Price
- £6.20
- Rating
- 4.4/5
- Reviews
- 6,123
- Age
- 7y ago

Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 7,269
- Age
- 9y ago

KONG Easy Treat No-Mess Paste Liver 236ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Duerr's72%
- KONG10%
- BUGALUGS9%
- Pets Purest9%
Demand
Dog Peanut Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Dog Peanut Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog peanut butter90K/yr
- peanut butter for dogs40K/yr
- kong filler14K/yr
- dog paste for lick mat17K/yr
- dog peanut butter paste12K/yr
- kong treats12K/yr
- kong paste10K/yr
- dog lick mats paste9K/yr
- kong easy treat7K/yr
- puppy peanut butter from 8 weeks5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Peanut Butter
We read the reviews and the return reasons for every product selling here.
“Too rich cause my dog to have diarrhea”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Peanut Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









