Dog Peanut Butter
FailThe top 5 brands take 100% of clicks, so Dog Peanut Butter is a Fail.
- Flapen Score
- 40 / 100Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 5040
- Market size
- £362K/yr261K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 21 sellers
Flapen Score
Dog Peanut Butter against its category
The dotted line is the Pet Supplies average. Past it, Dog Peanut Butter is stronger. Inside it, weaker.
Market
The Dog Peanut Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Peanut Butter 261K times last year and spent an estimated £362K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.
01 · Demand
25.3% of searches ended in a purchase last week.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £362K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 25.3%
- Market size, estimated
- £362Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- dog peanut butter90K searches a year
02 · Price
A sale here is worth £5.50.
Listings sell for £5.50 on average, from £2.03 to £7.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £5.50 that is £44K to £55K a year per listing.
- Average price
- £5.50under the $15 to $100 sweet spot
- Price range
- £2.03–£7.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £44K–£55K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Food. It carries 3,894 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Food
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,894per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dog Peanut Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 7,269
- Age
- 9y ago

Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago

Bugalugs Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy - Dog Food Toppers For Dog Lick Mats- Protein Treat Paste Free From Palm Oil Wheat & Gluten free & No Sugar or Xylitol
- Price
- £6.82
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 2y ago

Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar
- Price
- £6.20
- Rating
- 4.4/5
- Reviews
- 6,123
- Age
- 7y ago

KONG Easy Treat No-Mess Paste Liver 236ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 19y ago
Trending
90-day click momentum
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago

KONG Easy Treat No-Mess Paste Liver 236ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 19y ago

KONG Easy Treat No-Mess Paste Peanut Butter 236ml
- Price
- £7.89
- Rating
- 4.3/5
- Reviews
- 7,502
- Age
- 19y ago

Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 7,269
- Age
- 9y ago

Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar
- Price
- £6.20
- Rating
- 4.4/5
- Reviews
- 6,123
- Age
- 7y ago
Newest
by launch date
Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago

Bugalugs Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy - Dog Food Toppers For Dog Lick Mats- Protein Treat Paste Free From Palm Oil Wheat & Gluten free & No Sugar or Xylitol
- Price
- £6.82
- Rating
- 4.3/5
- Reviews
- 903
- Age
- 2y ago

Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar
- Price
- £6.20
- Rating
- 4.4/5
- Reviews
- 6,123
- Age
- 7y ago

Peamutt Dog Peanut Butter | Peanut Butter Dog Treat | Formulated for Dogs | No Added Sugar and Salt | No Sweeteners | Dog Friendly Texture | Perfect Dog Treat | Pack of 1x340g
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 7,269
- Age
- 9y ago

KONG Easy Treat No-Mess Paste Liver 236ml
- Price
- £7.77
- Rating
- 4.4/5
- Reviews
- 1,248
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Duerr's72%
- KONG10%
- BUGALUGS9%
- Pets Purest9%
Demand
Dog Peanut Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Dog Peanut Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog peanut butter90K/yr
- peanut butter for dogs40K/yr
- kong filler14K/yr
- dog paste for lick mat17K/yr
- dog peanut butter paste12K/yr
- kong treats12K/yr
- kong paste10K/yr
- dog lick mats paste9K/yr
- kong easy treat7K/yr
- puppy peanut butter from 8 weeks5K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Peanut Butter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too rich cause my dog to have diarrhea
Made my dog sick
Incredibly runny and gave my pooch a bad stomach
The consistency is quite runny
Weird texture
Buyer beware of consistency
The only downside us that there is not a lot of product for the price
wast of money
Waste of money
I hate the smell of peanuts
can't smell his tablet when you use enough to cover the tablet
then why is it so runny and smelly
It contains palm oil which dogs cannot have
Appalling product
Ingredients show this included Xylotol which is poisonous to dogs
Love
Dogs happy
Dog loves it
My dog likes this
Good value
Excellent value
Great value
good-quality peanut butter
Good quality
Great product
A really handy
Easy to use
handy squirty bottle
My dog absolutely loves the taste
Apparently its delicious
Yummy for your puppy's tummy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Peanut Butter questions
Answered from the same tracked data.









