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Dog Peanut Butter

brand-locked demand (top 5 brands take 100% of clicks) — Dog Peanut Butter doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 54Growth 18Conversion 100Competition 4Returns 100Price range 0Avg price 15Brand share 0Review moat 26Quality gap 67
This niche Category average

Is Dog Peanut Butter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Peanut Butter is a £362K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.

Dog Peanut Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.1% over the last 90 days and 25.3% of searches end in a purchase.

£362K

revenue / yr

Units sold / yr80K
Search volume / yr-13.1%261K
Conversion rate25.3%
Avg price£5.50

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 21
Top-5 product click share96%
Open market0%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews3,894

Top Dog Peanut Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£54K£109K£163K£217K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Duerr's72%
  • KONG10%
  • BUGALUGS9%
  • Pets Purest9%

Dog Peanut Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume261KCVR25.3%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews3,894Avg BSR#48
7K5KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Top Dog Peanut Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dog peanut butter90K/yr
  • peanut butter for dogs40K/yr
  • kong filler14K/yr
  • dog paste for lick mat17K/yr
  • dog peanut butter paste12K/yr
  • kong treats12K/yr
  • kong paste10K/yr
  • dog lick mats paste9K/yr
  • kong easy treat7K/yr
  • puppy peanut butter from 8 weeks5K/yr

What reviews say buyers love and hate about Dog Peanut Butter

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Pet Friendly44%

Dogs happy

Value For Money8%

Good value

Quality-Overall7%

good-quality peanut butter

Ease Of Use7%

A really handy

Taste-Overall4%

My dog absolutely loves the taste

What buyers complain about

75% of reviews
Indigestion15%

Too rich cause my dog to have diarrhea

Texture/Consistency-Overall10%

The consistency is quite runny

Value For Money9%

The only downside us that there is not a lot of product for the price

Smell9%

I hate the smell of peanuts

Ingredients-Overall9%

It contains palm oil which dogs cannot have

Common Dog Peanut Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Peanut Butter 40/100 on Amazon United Kingdom — Skip it. The niche generates £362K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -13.1% over the last 90 days.
Search demand for Dog Peanut Butter on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.5× the quietest.