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Dog Peanut Butter

Fail

The top 5 brands take 100% of clicks, so Dog Peanut Butter is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£362K/yr261K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
96%top-5 click share · 4 brands · 21 sellers

Flapen Score

Dog Peanut Butter against its category

The dotted line is the Pet Supplies average. Past it, Dog Peanut Butter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Peanut Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Peanut Butter 261K times last year and spent an estimated £362K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

25.3% of searches ended in a purchase last week.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £362K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
25.3%
Market size, estimated
£362Ka year
Peak month
February1.5× the quietest month
Top search term
dog peanut butter90K searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £2.03 to £7.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £5.50 that is £44K to £55K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£2.03–£7.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£44K–£55K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Food. It carries 3,894 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Food
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,894per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dog Peanut Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£54K£109K£163K£217K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Duerr's72%
  • KONG10%
  • BUGALUGS9%
  • Pets Purest9%

Demand

Dog Peanut Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Dog Peanut Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog peanut butter90K/yr
  • peanut butter for dogs40K/yr
  • kong filler14K/yr
  • dog paste for lick mat17K/yr
  • dog peanut butter paste12K/yr
  • kong treats12K/yr
  • kong paste10K/yr
  • dog lick mats paste9K/yr
  • kong easy treat7K/yr
  • puppy peanut butter from 8 weeks5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Peanut Butter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Indigestion15%−0.13

Too rich cause my dog to have diarrhea

Made my dog sick

Incredibly runny and gave my pooch a bad stomach

Texture/Consistency-Overall10%−0.03

The consistency is quite runny

Weird texture

Buyer beware of consistency

Value For Money9%−0.05

The only downside us that there is not a lot of product for the price

wast of money

Waste of money

Smell9%+0.10

I hate the smell of peanuts

can't smell his tablet when you use enough to cover the tablet

then why is it so runny and smelly

Ingredients-Overall9%−0.10

It contains palm oil which dogs cannot have

Appalling product

Ingredients show this included Xylotol which is poisonous to dogs

Love

Pet Friendly44%

Dogs happy

Dog loves it

My dog likes this

Value For Money8%−0.05

Good value

Excellent value

Great value

Quality-Overall7%+0.32

good-quality peanut butter

Good quality

Great product

Ease Of Use7%

A really handy

Easy to use

handy squirty bottle

Taste-Overall4%−0.04

My dog absolutely loves the taste

Apparently its delicious

Yummy for your puppy's tummy

FAQ

Common Dog Peanut Butter questions

Answered from the same tracked data.