Is dog peanut butter profitable to sell on Amazon United Kingdom?

The niche generates £362K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (40/100).

How competitive is the dog peanut butter niche?

4 brands and 21 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dog peanut butter?

Top complaints mined from reviews: Indigestion, Texture/Consistency-Overall, Value For Money. The return rate is 0.0%.

When does demand for dog peanut butter peak?

Demand peaks in Feb; the busiest month runs 1.5× the quietest.

What does it cost to enter the dog peanut butter niche?

Listings span £2.03–£7.89; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 3,894 reviews — the moat a new listing must climb.

dog peanut butter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible25.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£362K

£362K/yr · 261K searches

Review moat

Okay3,893.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.50

avg listing price — sweet spot $15–$100

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.03–£7.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dog peanut butter is a £362K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dog peanut butter market data

Units sold / yr: 60K–80K; avg 8,000–10,000/product
Revenue / yr: £330K–£440K; units × avg price
Conversion rate: 25.3%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Duerr's72%
KONG10%
BUGALUGS9%
Pets Purest9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.5×

Open Trend

Top dog peanut butter search terms

dog peanut butter90K/yr +0.7%28.0% conv.
peanut butter for dogs40K/yr -7.5%22.6% conv.
kong filler14K/yr +44.5%8.4% conv.
dog paste for lick mat17K/yr -23.4%1.7% conv.
dog peanut butter paste12K/yr +3.2%26.8% conv.
kong treats12K/yr -28.8%2.9% conv.
kong paste10K/yr -44.0%9.8% conv.
dog lick mats paste9K/yr -36.6%3.0% conv.
kong easy treat7K/yr -25.8%10.1% conv.
puppy peanut butter from 8 weeks5K/yr +5.8%22.4% conv.

All search terms

Top dog peanut butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duerr's£2.034.4★7,269 rev

Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds

Duerr's£2.294.3★318 rev

Bugalugs Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy - Dog Food Toppers For Dog Lick Mats- Protein Treat Paste Free From Palm Oil Wheat & Gluten free & No Sugar or Xylitol

BUGALUGS£6.824.3★903 rev

Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar

Pets Purest£6.204.4★6,123 rev

KONG Easy Treat No-Mess Paste Liver 236ml

KONG£7.774.4★1,248 rev

Newest

by launch date

Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds

Duerr's£2.29318 rev

9mo ago

Bugalugs Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy - Dog Food Toppers For Dog Lick Mats- Protein Treat Paste Free From Palm Oil Wheat & Gluten free & No Sugar or Xylitol

BUGALUGS£6.82903 rev

2y ago

Pets Purest Dog Peanut Butter - 100% Natural Peanut Butter For Dogs & Puppy. Healthy Source of Protein Dog Treat Paste 340g - Free From Palm Oil Xylitol Salt Wheat & Gluten. No Added Sugar

Pets Purest£6.206,123 rev

7y ago

Duerr's£2.037,269 rev

9y ago

KONG Easy Treat No-Mess Paste Liver 236ml

KONG£7.771,248 rev

19y ago

What buyers say about dog peanut butter

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly44%

“Dogs happy”

Value For Money8%

“Good value”

Quality-Overall7%

“good-quality peanut butter”

Ease Of Use7%

“A really handy”

Taste-Overall4%

“My dog absolutely loves the taste”

Texture/Consistency-Overall4%

“Nice consistency”

Safety Standards4%

“NOW SAFE FOR DOGS”

Fun/Entertainment Experience3%

“It keeps him occupied for a good amount of time”

Smell3%

“It smells like normal peanut butter”

Ease Of Chewing/Swallowing2%

“My dog loves this I use it as a treat on his chewy or if he needs medication”

What buyers complain about

Indigestion15%

“Too rich cause my dog to have diarrhea”

Texture/Consistency-Overall10%

“The consistency is quite runny”

Value For Money9%

“The only downside us that there is not a lot of product for the price”

Smell9%

“I hate the smell of peanuts”

Ingredients-Overall9%

“It contains palm oil which dogs cannot have”

Functionality-Overall6%

“It didnt work”

Ease Of Use6%

“Difficult to use”

Durability4%

“However, unfortunately we've got just over a week out of the can on both occasions”

Thickness4%

“Too thin and runny”

Leak-Proof4%

“It was leaking from somewhere”

Common questions

Is dog peanut butter profitable to sell on Amazon United Kingdom?: The niche generates £362K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (40/100).
How competitive is the dog peanut butter niche?: 4 brands and 21 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dog peanut butter?: Top complaints mined from reviews: Indigestion, Texture/Consistency-Overall, Value For Money. The return rate is 0.0%.
When does demand for dog peanut butter peak?: Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the dog peanut butter niche?: Listings span £2.03–£7.89; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 3,894 reviews — the moat a new listing must climb.