Skip to content

Dog Peanut Butter

Fail

The top 5 brands take 100% of clicks, so Dog Peanut Butter is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£362K/yr261K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
96%top-5 click share · 4 brands · 21 sellers

Flapen Score

Dog Peanut Butter against its category

The dotted line is the Pet Supplies average. Past it, Dog Peanut Butter is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Peanut Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Peanut Butter 261K times last year and spent an estimated £362K. All 4 brands take every click. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 25.3% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £362K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
25.3%
Market size, estimated
£362Ka year
Peak month
February1.5× the quietest month
Top search term
dog peanut butter90K searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £2.03 to £7.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £5.50 that is £44K to £55K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£2.03–£7.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£44K–£55K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Food. It carries 3,894 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Food
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,894per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Dog Peanut Butter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£54K£109K£163K£217K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

21

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Duerr's72%
  • KONG10%
  • BUGALUGS9%
  • Pets Purest9%

Demand

Dog Peanut Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Dog Peanut Butter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog peanut butter90K/yr
  • peanut butter for dogs40K/yr
  • kong filler14K/yr
  • dog paste for lick mat17K/yr
  • dog peanut butter paste12K/yr
  • kong treats12K/yr
  • kong paste10K/yr
  • dog lick mats paste9K/yr
  • kong easy treat7K/yr
  • puppy peanut butter from 8 weeks5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Peanut Butter

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too rich cause my dog to have diarrhea”
A buyer, on “Indigestion”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Peanut Butter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data