Dog Paw Balm

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

+20.5%

Conversion, latest week

14.5%

Market size, estimated

£177Ka year

Peak month

January2.1× the quietest month

Top search term

dog paw balm60K searches a year

Listings sell for £7.62 on average, from £3.33 to £15.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.62 that is £8K to £10K a year per listing.

Average price

£7.62under the $15 to $100 sweet spot

Price range

£3.33–£15.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

£8K–£10K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #122 within Cats. It carries 6,507 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#122in Cats

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,507per listing

Listings tracked

14

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months