Dog Pate
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -9.8% this quarter, so Dog Pate is a Maybe.
- Flapen Score
- 51 / 100Top 44% of 875 Pet Supplies niches · +1 vs the category median of 5051
- Market size
- £116K/yr148K searches / yr
- 90-day growth
- -9.8%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 61 sellers
Flapen Score
Dog Pate against its category
The dotted line is the Pet Supplies average. Past it, Dog Pate is stronger. Inside it, weaker.
Market
The Dog Pate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Pate 148K times last year and spent an estimated £116K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -9.8%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £116Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- dog pate51K searches a year
02 · Price
A sale here is worth £12.34.
Listings sell for £12.34 on average, from £0.63 to £41.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.34 that is £1K to £3K a year per listing.
- Average price
- £12.34under the $15 to $100 sweet spot
- Price range
- £0.63–£41.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #455 within Food. It carries 340 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 76%
- Out of stock, average day
- 1.7%
- Average rank
- #455in Food
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 340per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Dog Pate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Drool Pet Products | Premium Beef Lamb & Venison Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 200g
- Price
- £11.68
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 2y ago

JR Pet Products 3 x 200g Pure Variety Pate. Salmon Lamb Beef
- Price
- £13.56
- Rating
- 4.5/5
- Reviews
- 285
- Age
- 6y ago

JR Pet Products 3 x 200g Pure Variety Pate. Chicken Duck Turkey
- Price
- £13.50
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 6y ago

Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 2y ago

JR Pet Products 5 x 50g Variety Pure Dried 100% Fresh Meat Sticks Dog Treat Gluten & Grain Free Venison Lamb Duck Chicken Rabbit
- Price
- £17.42
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 8y ago
Trending
estimated 90-day click momentum
JR Pet Products 3 x 200g Pure Variety Pate. Salmon Lamb Beef
- Price
- £13.56
- Rating
- 4.5/5
- Reviews
- 285
- Age
- 6y ago

Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 2y ago

Drool Pet Products Natural Air Dried Dog Treats | Rabbit Venison & Wild Boar | Grain Free Healthy Training Chews for Dogs | 3 x 150g
- Price
- £14.21
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 3y ago

JR Pet Products 100% Pure dried fresh meat Training Treats for dogs 3 x 85g variety bundle (Chicken Duck & Rabbit)
- Price
- £15.01
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 8y ago

by Amazon Wet Dog Food Paté with Poultry 300g Pack of 10
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 940
- Age
- 5y ago
Newest
by launch date
Drool Pet Products | Premium Venison Rabbit & Wild Boar Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 400g
- Price
- £14.14
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

Drool Pet Products | Premium Beef Lamb & Venison Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 200g
- Price
- £11.68
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 2y ago

Pure & Natural Wet Dog Food Pate Chub Roll 97% Lamb 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £4.28
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 2y ago

Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 2y ago

Pure & Natural Wet Dog Food Pate Chub Roll 97% Duck 80g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £1.90
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
61
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 85%
Open market
8%
- JR Pet Products36%
- drool25%
- Pure & Natural12%
- by Amazon9%
- Arden Grange5%
- Morrisons4%
- Open — no brand owns it (5 brands, 8%)
Demand
Dog Pate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Dog Pate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog pate51K/yr
- jr pet products44K/yr
- pate for dogs19K/yr
- jr pate for dogs8K/yr
- dog pate roll7K/yr
- jr dog treats3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Pate
We read the reviews and the return reasons for every product selling here.
“There are others cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Pate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









