Dog Pate
Dog Pate shows low returns (0.0%), but soft demand (-9.8% this quarter) keeps it on the watch list.
Flapen Score
Is Dog Pate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Pate is a £116K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Dog Pate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.8% over the last 90 days and 6.3% of searches end in a purchase.
£116K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Dog Pate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Drool Pet Products | Premium Beef Lamb & Venison Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 200g
- Price
- £11.68
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 2y ago
JR Pet Products 3 x 200g Pure Variety Pate. Salmon Lamb Beef
- Price
- £13.56
- Rating
- 4.5/5
- Reviews
- 285
- Age
- 6y ago
JR Pet Products 3 x 200g Pure Variety Pate. Chicken Duck Turkey
- Price
- £13.50
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 6y ago
Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 2y ago
JR Pet Products 5 x 50g Variety Pure Dried 100% Fresh Meat Sticks Dog Treat Gluten & Grain Free Venison Lamb Duck Chicken Rabbit
- Price
- £17.42
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 8y ago
Trending
90-day click momentumJR Pet Products 3 x 200g Pure Variety Pate. Salmon Lamb Beef
- Price
- £13.56
- Rating
- 4.5/5
- Reviews
- 285
- Age
- 6y ago
Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 2y ago
Drool Pet Products Natural Air Dried Dog Treats | Rabbit Venison & Wild Boar | Grain Free Healthy Training Chews for Dogs | 3 x 150g
- Price
- £14.21
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 3y ago
JR Pet Products 100% Pure dried fresh meat Training Treats for dogs 3 x 85g variety bundle (Chicken Duck & Rabbit)
- Price
- £15.01
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 8y ago
by Amazon Wet Dog Food Paté with Poultry 300g Pack of 10
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 940
- Age
- 5y ago
Newest
by launch date
Drool Pet Products | Premium Venison Rabbit & Wild Boar Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 400g
- Price
- £14.14
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago
Drool Pet Products | Premium Beef Lamb & Venison Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 200g
- Price
- £11.68
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 2y ago
Pure & Natural Wet Dog Food Pate Chub Roll 97% Lamb 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £4.28
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 2y ago
Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £4.28
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 2y ago
Pure & Natural Wet Dog Food Pate Chub Roll 97% Duck 80g - High Meat Content Moist Grain Free Dog Food for All Breeds
- Price
- £1.90
- Rating
- 3.4/5
- Reviews
- 43
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
61
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
8%
- JR Pet Products36%
- drool25%
- Pure & Natural12%
- by Amazon9%
- Arden Grange5%
- Morrisons4%
- Open — no brand owns it (5 brands, 8%)
Dog Pate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.1×
Top Dog Pate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog pate51K/yr
- jr pet products44K/yr
- pate for dogs19K/yr
- jr pate for dogs8K/yr
- dog pate roll7K/yr
- jr dog treats3K/yr
What reviews say buyers love and hate about Dog Pate
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“My dogs enjoying it so much”
“Much better than the famous expensive brands”
“Worth every penny”
“Great treat”
“Size”
What buyers complain about
89% of reviews“There are others cheaper”
“no other high quality dog food”
“showing obvious gastro distress”
“it wasnt soft pate i had to cut in cubes with knife will not recommend”
“my dog's breath smells terrible whenever he is on this food”
Dog Pate return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Pate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
