dog pate
Worth a lookShows low returns (0.0%), but soft demand (-9.8% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great340.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£0.63–£41.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.34avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£116K£116K/yr · 148K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog pate is a £116K/yr Amazon United Kingdom market (148K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog pate market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £123K–£154K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #455
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 74%
- Out of stock
- 1.7%
- Avg brand age
- 59 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
61
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
46%
Top 20: 85%
Open market
8%
- JR Pet Products36%
- drool25%
- Pure & Natural12%
- by Amazon9%
- Arden Grange5%
- Morrisons4%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.1×
Top dog pate search terms
- dog pate51K/yr
- jr pet products44K/yr
- pate for dogs19K/yr
- jr pate for dogs8K/yr
- dog pate roll7K/yr
- jr dog treats3K/yr
Top dog pate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Drool Pet Products | Premium Beef Lamb & Venison Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 200g
drool£11.684.5★161 rev
JR Pet Products 3 x 200g Pure Variety Pate. Salmon Lamb Beef
JR Pet Products£13.564.5★285 rev
JR Pet Products 3 x 200g Pure Variety Pate. Chicken Duck Turkey
JR Pet Products£13.504.5★256 rev
Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
Pure & Natural£4.284.6★21 rev
JR Pet Products 5 x 50g Variety Pure Dried 100% Fresh Meat Sticks Dog Treat Gluten & Grain Free Venison Lamb Duck Chicken Rabbit
JR Pet Products£17.424.7★407 rev
Newest
by launch date
Drool Pet Products | Premium Venison Rabbit & Wild Boar Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 400g
drool£14.1430 rev
Drool Pet Products | Premium Beef Lamb & Venison Dog Pate Tube Roll | Grain-Free High Protein Dog Food | Triple Pack 3 x 200g
drool£11.68161 rev
Pure & Natural Wet Dog Food Pate Chub Roll 97% Lamb 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
Pure & Natural£4.2853 rev
Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
Pure & Natural£4.2821 rev
Pure & Natural Wet Dog Food Pate Chub Roll 97% Duck 80g - High Meat Content Moist Grain Free Dog Food for All Breeds
Pure & Natural£1.9043 rev
Trending
90-day click momentumJR Pet Products 3 x 200g Pure Variety Pate. Salmon Lamb Beef
JR Pet Products£13.564.5★
Pure & Natural Wet Dog Food Pate Chub Roll 97% Venison 400g - High Meat Content Moist Grain Free Dog Food for All Breeds
Pure & Natural£4.284.6★
Drool Pet Products Natural Air Dried Dog Treats | Rabbit Venison & Wild Boar | Grain Free Healthy Training Chews for Dogs | 3 x 150g
drool£14.214.3★
JR Pet Products 100% Pure dried fresh meat Training Treats for dogs 3 x 85g variety bundle (Chicken Duck & Rabbit)
JR Pet Products£15.014.6★
by Amazon Wet Dog Food Paté with Poultry 300g Pack of 10
by Amazon£6.504.5★
What buyers say about dog pate
What buyers praise and complain about, mined from review topics.What buyers love
“My dogs enjoying it so much”
“Much better than the famous expensive brands”
“Worth every penny”
“Great treat”
“Size”
“No more french bulldog smelly farts”
“lots of flavours”
“So far seems to be enjoying them”
“Easy to use”
“The snorting noises were hilarious”
What buyers complain about
“There are others cheaper”
“no other high quality dog food”
“showing obvious gastro distress”
“it wasnt soft pate i had to cut in cubes with knife will not recommend”
“my dog's breath smells terrible whenever he is on this food”
“literally how can it be advertised as beef when 96% of it is random unidentifiable crap”
“Not long lasting at all my small dog eats them like candy”
“the paste is a little too thick to spread”
“there is a lot of waste”
“Hard as rock does not smell look or taste like real meat dog didnt eat it”
Top return reasons
Common questions
- Is dog pate profitable to sell on Amazon United Kingdom?
- The niche generates £116K/yr across 34 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dog pate niche?
- 11 brands and 61 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in dog pate?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Indigestion. The return rate is 0.0%.
- When does demand for dog pate peak?
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- What does it cost to enter the dog pate niche?
- Listings span £0.63–£41.43; the average listing price is £12.34 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.