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Dog Pate

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -9.8% this quarter, so Dog Pate is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£116K/yr148K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
46%top-5 click share · 11 brands · 61 sellers

Flapen Score

Dog Pate against its category

The dotted line is the Pet Supplies average. Past it, Dog Pate is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Pate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Pate 148K times last year and spent an estimated £116K. The top 5 brands take 88% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
6.3%
Market size, estimated
£116Ka year
Peak month
January2.1× the quietest month
Top search term
dog pate51K searches a year

02 · Price

A sale here is worth £12.34.

Listings sell for £12.34 on average, from £0.63 to £41.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.34 that is £1K to £3K a year per listing.

Average price
£12.34under the $15 to $100 sweet spot
Price range
£0.63–£41.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #455 within Food. It carries 340 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
76%
Out of stock, average day
1.7%
Average rank
#455in Food
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
340per listing
Listings tracked
34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Dog Pate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

61

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

8%

  • JR Pet Products36%
  • drool25%
  • Pure & Natural12%
  • by Amazon9%
  • Arden Grange5%
  • Morrisons4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Dog Pate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Dog Pate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog pate51K/yr
  • jr pet products44K/yr
  • pate for dogs19K/yr
  • jr pate for dogs8K/yr
  • dog pate roll7K/yr
  • jr dog treats3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Pate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.02

There are others cheaper

Too expensive

Very expensive little packages

Quality-Overall11%+0.05

no other high quality dog food

Poor quality product

Indigestion11%−0.02

showing obvious gastro distress

This food caused severe stomach upset with my dog to the point we had to visit the emergency vet

Hard Feel11%−0.08

it wasnt soft pate i had to cut in cubes with knife will not recommend

Not nice Rock hard

Breathability7%−0.05

my dog's breath smells terrible whenever he is on this food

Love

Pet Friendly45%

My dogs enjoying it so much

My dogs love this

Dogs are happy

Quality-Overall15%+0.05

Much better than the famous expensive brands

Great quality food

Excellent product

Value For Money13%−0.02

Worth every penny

Good value for money

Good price

Taste-Overall9%+0.36

Great treat

taste amazing

tasty treat

Size-Overall3%+0.24

Size

Perfect size for pocket too

They are perfect in the small form

Return

0.0% Return rate 0% Fixable by listing

Smell100%▁▁▁▁▁█

Hard as rock does not smell look or taste like real meat dog didnt eat it

FAQ

Common Dog Pate questions

Answered from the same tracked data.