dog paste
Worth a lookShows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Good696.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.20avg listing price — sweet spot $15–$100
Price range
Good£2.29–£33.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£315K£315K/yr · 165K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog paste is a £315K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog paste market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £264K–£330K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 75%
- Out of stock
- 10.3%
- Avg brand age
- 48 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
77
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
15%
- Arden Grange30%
- TDY Store18%
- DoggiStyle12%
- Fred & Ginger11%
- Natures Deli9%
- PACK'N PRIDE5%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.4×
Top dog paste search terms
- liver paste for dogs54K/yr
- arden grange liver paste54K/yr
- dog liver paste16K/yr
- arden grange paste16K/yr
- liver paste12K/yr
- liver paste for dogs tube6K/yr
- liver pate for dogs4K/yr
- dog liver paste tube2K/yr
Top dog paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 x 75g Arden Grange Liver Paste Dog Treat
Arden Grange£19.924.7★1,362 rev
TDY Bundle Arden Grange Liver Paste for Dogs & Cats - Grain-Free Dog Pate with Nutrient-Rich Liver - Ideal Training Aid Medication Administering Solution 3x75g TDY Bundle With Training Guides
TDY Store£14.114.8★283 rev
Doggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool
DoggiStyle£13.994.6★23 rev
Natures Deli Liver Paste Dog Treat Food Topper 100 g (1-Pack)
Natures Deli£2.294.4★256 rev
![Liver Paste Tubes for Dogs and Cats 75g [Pack of 6] Grain Free Hypoallergenic Luxury Liver Pate Ideal Training Aid Medication Administering](https://m.media-amazon.com/images/I/51URssRrEgL.jpg)
Liver Paste Tubes for Dogs and Cats 75g [Pack of 6] Grain Free Hypoallergenic Luxury Liver Pate Ideal Training Aid Medication Administering
Fred & Ginger£16.344.6★209 rev
Newest
by launch dateDoggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool
DoggiStyle£13.9923 rev
Nestico Liver Paste for Dogs & Cats Grain-Free Dog Pâté Tube with Nutrient-Rich Liver Training Reward Treat & Medication Aid Includes Squeeze Spoon 3 x 75g
nestico£14.9230 rev
Pawsome Snax Training Paste All Liver Multi Pack - PACK SIZE: 3 Hypoallergenic Dog Reward Paste Natural Flavours Mess-Free Training Aid for Dogs of All Breeds and Ages
Pawsome Snax£14.2816 rev
Rosewood Chicken and Liver Paste for Dogs - Made with Real Meat Rich in Chicken Grain-Free Recipe Hypoallergenic Dog Treat Creamy Lick Mat Paste Training Aid (150g)
Rosewood£4.1424 rev
Liver Treat Paste ideal for Tasty Liver Salmon Tukey Treats for Cats and Dogs Brown 75 g (Pack of 3) BQS Bundles
BEST QUALITY STORES (BQS)£12.0023 rev
Trending
90-day click momentumDoggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool
DoggiStyle£13.994.6★
Rosewood Chicken and Liver Paste for Dogs - Made with Real Meat Rich in Chicken Grain-Free Recipe Hypoallergenic Dog Treat Creamy Lick Mat Paste Training Aid (150g)
Rosewood£4.144.4★
Pawsome Snax Training Paste All Flavours Multi Pack PACK SIZE: 3 Hypoallergenic Dog Reward Paste Natural Flavours Mess-Free Training Aid for Dogs of All Breeds and Ages
Pawsome Snax£14.224.6★
PACKN PRIDE Liver Paste Dog Treats Chicken and Chicken Liver Flavour Lick Paste Rich in Nutrients Portable Ideal Training Reward Comply with Lick Mat
PACK'N PRIDE£8.844.4★
Natures Deli Liver Paste Dog Treat Food Topper 100 g (1-Pack)
Natures Deli£2.294.4★
What buyers say about dog paste
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Excellent product”
“tasty treat”
“Easy to use”
“Good for the price”
“Good for fussy eaters”
“Doesnt smell too bad”
“Puppy loves this”
“easy to squeeze out of the tube”
“Great ingredients and really gets the attention of the dogs”
What buyers complain about
“Beware of price increase”
“A lot of waste”
“Not easy to get out of the tube when near the end”
“Not As Described”
“it is actually quite large”
“My only grip is it is hard to get out of the tube”
“Neither of my dogs liked the small or the taste”
“Soft and horrible”
“I'm very disappointed as the brand seemed highly recommended”
“still dried out, so 2/3 of them were wasted”
Common questions
- Is dog paste profitable to sell on Amazon United Kingdom?
- The niche generates £315K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dog paste niche?
- 13 brands and 77 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in dog paste?
- Top complaints mined from reviews: Value For Money, Natural Resource Wastage, Ease Of Use. The return rate is 0.0%.
- When does demand for dog paste peak?
- Demand peaks in Oct; the busiest month runs 1.4× the quietest.
- What does it cost to enter the dog paste niche?
- Listings span £2.29–£33.71; the average listing price is £13.20 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.