Dog Paste

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months

165K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

14.4%

Market size, estimated

£315Ka year

Peak month

October1.4× the quietest month

Top search term

liver paste for dogs54K searches a year

Listings sell for £13.20 on average, from £2.29 to £33.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.20 that is £13K to £17K a year per listing.

Average price

£13.20under the $15 to $100 sweet spot

Price range

£2.29–£33.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

£13K–£17K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #289 within Cats. It carries 697 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

85%

Out of stock, average day

10.3%

Average rank

#289in Cats

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

697per listing

Listings tracked

20

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months