Dog Paste
Dog Paste shows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list.
Flapen Score
Is Dog Paste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Paste is a £315K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Dog Paste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.1% over the last 90 days and 14.4% of searches end in a purchase.
£315K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Dog Paste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
6 x 75g Arden Grange Liver Paste Dog Treat
- Price
- £19.92
- Rating
- 4.7/5
- Reviews
- 1,362
- Age
- 13y ago
TDY Bundle Arden Grange Liver Paste for Dogs & Cats - Grain-Free Dog Pate with Nutrient-Rich Liver - Ideal Training Aid Medication Administering Solution 3x75g TDY Bundle With Training Guides
- Price
- £14.11
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 1y ago
Doggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool
- Price
- £13.99
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4mo ago
Natures Deli Liver Paste Dog Treat Food Topper 100 g (1-Pack)
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 2y ago
![Liver Paste Tubes for Dogs and Cats 75g [Pack of 6] Grain Free Hypoallergenic Luxury Liver Pate Ideal Training Aid Medication Administering](https://m.media-amazon.com/images/I/51URssRrEgL.jpg)
Liver Paste Tubes for Dogs and Cats 75g [Pack of 6] Grain Free Hypoallergenic Luxury Liver Pate Ideal Training Aid Medication Administering
- Price
- £16.34
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 2y ago
Trending
90-day click momentumDoggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool
- Price
- £13.99
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4mo ago
Rosewood Chicken and Liver Paste for Dogs - Made with Real Meat Rich in Chicken Grain-Free Recipe Hypoallergenic Dog Treat Creamy Lick Mat Paste Training Aid (150g)
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
Pawsome Snax Training Paste All Flavours Multi Pack PACK SIZE: 3 Hypoallergenic Dog Reward Paste Natural Flavours Mess-Free Training Aid for Dogs of All Breeds and Ages
- Price
- £14.22
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 1y ago
PACKN PRIDE Liver Paste Dog Treats Chicken and Chicken Liver Flavour Lick Paste Rich in Nutrients Portable Ideal Training Reward Comply with Lick Mat
- Price
- £8.84
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 1y ago
Natures Deli Liver Paste Dog Treat Food Topper 100 g (1-Pack)
- Price
- £2.29
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 2y ago
Newest
by launch dateDoggistyle Arden Grange Tasty Liver Treat Paste 3 Pack for Dogs & Cats + Pet Hair Remover Bundle - Dog Training Treat Cat Treat Medication Aid & Fur Removal Tool
- Price
- £13.99
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 4mo ago
Nestico Liver Paste for Dogs & Cats Grain-Free Dog Pâté Tube with Nutrient-Rich Liver Training Reward Treat & Medication Aid Includes Squeeze Spoon 3 x 75g
- Price
- £14.92
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 11mo ago
Pawsome Snax Training Paste All Liver Multi Pack - PACK SIZE: 3 Hypoallergenic Dog Reward Paste Natural Flavours Mess-Free Training Aid for Dogs of All Breeds and Ages
- Price
- £14.28
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 1y ago
Rosewood Chicken and Liver Paste for Dogs - Made with Real Meat Rich in Chicken Grain-Free Recipe Hypoallergenic Dog Treat Creamy Lick Mat Paste Training Aid (150g)
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
Liver Treat Paste ideal for Tasty Liver Salmon Tukey Treats for Cats and Dogs Brown 75 g (Pack of 3) BQS Bundles
- Price
- £12.00
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
77
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
15%
- Arden Grange30%
- TDY Store18%
- DoggiStyle12%
- Fred & Ginger11%
- Natures Deli9%
- PACK'N PRIDE5%
- Open — no brand owns it (7 brands, 15%)
Dog Paste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.4×
Top Dog Paste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- liver paste for dogs54K/yr
- arden grange liver paste54K/yr
- dog liver paste16K/yr
- arden grange paste16K/yr
- liver paste12K/yr
- liver paste for dogs tube6K/yr
- liver pate for dogs4K/yr
- dog liver paste tube2K/yr
What reviews say buyers love and hate about Dog Paste
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Cats love it”
“Excellent product”
“tasty treat”
“Easy to use”
“Good for the price”
What buyers complain about
64% of reviews“Beware of price increase”
“A lot of waste”
“Not easy to get out of the tube when near the end”
“Not As Described”
“it is actually quite large”
Common Dog Paste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
