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Dog Nose Balm

Fail

Prices span $4.10–$10.72, mostly outside the sweet spot, so Dog Nose Balm is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£92K/yr65K searches / yr
90-day growth
+52.0%search demand this quarter
Competition
82%top-5 click share · 7 brands · 15 sellers

Flapen Score

Dog Nose Balm against its category

The dotted line is the Pet Supplies average. Past it, Dog Nose Balm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Nose Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Nose Balm 65K times last year and spent an estimated £92K. The top 5 brands take 92% of clicks. Demand peaks in May–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

19.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+52.0%
Conversion, latest week
19.0%
Market size, estimated
£92Ka year
Peak month
July2.8× the quietest month
Top search term
dog nose balm30K searches a year

02 · Price

A sale here is worth £7.46.

Listings sell for £7.46 on average, from £4.10 to £10.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.46 that is £6K to £7K a year per listing.

Average price
£7.46under the $15 to $100 sweet spot
Price range
£4.10–£10.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #217 within Health Supplies. It carries 4,025 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#217in Health Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,025per listing
Listings tracked
9

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dog Nose Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£41K£55K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

4%

  • Wild Dog Co41%
  • BUGALUGS17%
  • PawSono16%
  • Animology12%
  • Natural Dog Company5%
  • OOMEO4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Dog Nose Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Dog Nose Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog nose balm30K/yr
  • dog nose balm for cracked nose10K/yr
  • nose balm for dogs11K/yr
  • snout soother for dogs6K/yr
  • dry cracked dog nose treatment3K/yr
  • snout soother2K/yr
  • nose balm3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Nose Balm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry27%+1.12

My dogs nose was very dry and cracked and had been for some time

his nose was so dry

not moisturising enough

Allergies9%−0.12

rub this off his nose dispiye me trying to prevent

Unfortunately has caused red sore patches on her nose

Strength9%−0.03

Very weak

Stubborn

Durability6%−0.02

Worked short term

Ease Of Use6%−0.13

Difficult to use even when you put it on your hand first

Love

Quality-Overall24%−0.02

Excellent product

Really good quality does the job better than others I have tried on my chum

So much better than other brands I have tried

Soothing/Teething19%+1.80

Great on dogs nose

Dog tolerates it very well

Great for putting on your dog's nose or pads

Smell10%+0.65

My dogs love this smells amazing

There is no odour

No strong scent. but pleasant

Moist/Dry9%+1.12

Really helps with dogs dry nose

So moisturised and smooth now

the dryness has 90% cleared

Advertised Vs Actual Product7%−0.03

Awesome as advertised

Just as described

It does the job

Return

0.1% Return rate 12% Fixable by listing

Functionality-Overall16%▁▆▅█▄▃
Product Condition14%█▁▁▁▃▃
Moist/Dry14%▁█▁▁▃▆

My dogs nose was very dry and cracked and had been for some time

his nose was so dry

not moisturising enough

Defective Material/Parts12%▁▁▁█▇▃
Size-Overall10%▁▁█▁▆▁

FAQ

Common Dog Nose Balm questions

Answered from the same tracked data.