dog nose balm
Skip itPrices mostly outside the sweet spot ($4.10–$10.72) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+52.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,024.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 65K searches
Avg price
Bad£7.46avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£4.10–£10.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog nose balm is a £92K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jul. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog nose balm market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £75K–£93K
- units × avg price
- Conversion rate
- 19.0%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 3.2%
- Avg brand age
- 51 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
15
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Wild Dog Co41%
- BUGALUGS17%
- PawSono16%
- Animology12%
- Natural Dog Company5%
- OOMEO4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.0% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 2.8×
Top dog nose balm search terms
- dog nose balm30K/yr
- dog nose balm for cracked nose10K/yr
- nose balm for dogs11K/yr
- snout soother for dogs6K/yr
- dry cracked dog nose treatment3K/yr
- snout soother2K/yr
- nose balm3K/yr
Top dog nose balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dog Nose Balm for dry damaged noses works fast snout soother repairs sore crusty dry dog noses and lips loved by frenchies bulldogs labradors and all breeds of dog made in the UK 30g
Wild Dog Co£5.874.6★2,424 rev
BUGALUGS Dog nose balm Natural lick safe Paw balm for dogs contains Oatmeal Dog paw cream Vegan formula nose balm for dogs helps and soothes itchy skin(Coconut & Oatmeal 41g)
BUGALUGS£10.314.6★3,014 rev
Animology Dog Paw & Nose Balm 50ml Pack of 1 Clear
Animology£4.104.5★1,160 rev
PawSono Dog Paw & Nose Balm Lick-Safe with Coconut Oil Stop Licking 60g
PawSono£10.614.7★2,076 rev
PawSono Dog Paw & Nose Balm Stick Lick-Safe with Coconut Oil
PawSono£10.724.5★1,087 rev
Newest
by launch datePawSono Dog Paw & Nose Balm Stick Lick-Safe with Coconut Oil
PawSono£10.721,087 rev
PawSono Dog Paw & Nose Balm Lick-Safe with Coconut Oil Stop Licking 60g
PawSono£10.612,076 rev
BUGALUGS Dog nose balm Natural lick safe Paw balm for dogs contains Oatmeal Dog paw cream Vegan formula nose balm for dogs helps and soothes itchy skin(Coconut & Oatmeal 41g)
BUGALUGS£10.313,014 rev
Dog Nose Balm for dry damaged noses works fast snout soother repairs sore crusty dry dog noses and lips loved by frenchies bulldogs labradors and all breeds of dog made in the UK 30g
Wild Dog Co£5.872,424 rev
100% Natural Dog Nose & Paw Balm Paw Protector | Paw Balm For Dogs | Dog Paw Moisturises And Conditions And Relieves Dry And Cracked Pads (30 ML)
Noseprint£4.831,728 rev
Trending
90-day click momentumPawSono Dog Paw & Nose Balm Lick-Safe with Coconut Oil Stop Licking 60g
PawSono£10.614.7★
PawSono Dog Paw & Nose Balm Stick Lick-Safe with Coconut Oil
PawSono£10.724.5★
100% Natural Dog Nose & Paw Balm Paw Protector | Paw Balm For Dogs | Dog Paw Moisturises And Conditions And Relieves Dry And Cracked Pads (30 ML)
Noseprint£4.834.5★
Animology Dog Paw & Nose Balm 50ml Pack of 1 Clear
Animology£4.104.5★
Dog Nose Balm for dry damaged noses works fast snout soother repairs sore crusty dry dog noses and lips loved by frenchies bulldogs labradors and all breeds of dog made in the UK 30g
Wild Dog Co£5.874.6★
What buyers say about dog nose balm
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great on dogs nose”
“My dogs love this smells amazing”
“Really helps with dogs dry nose”
“Awesome as advertised”
“lumpy to smooth”
“Easy to use”
“Part of dog care routine, works well”
“Good value for money”
“Great cleared up straight away”
What buyers complain about
“My dogs nose was very dry and cracked and had been for some time”
“rub this off his nose dispiye me trying to prevent”
“Very weak”
“Worked short term”
“Difficult to use even when you put it on your hand first”
“However it is expensive for this purpose as its only a small container. which is as advertised”
“Smells a bit too nice”
“Looks nothing like the pictures”
“Balm is grainy and not smooth and looks like its gone off”
“diarrhea throughout the house”
Top return reasons
Common questions
- Is dog nose balm profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the dog nose balm niche?
- 7 brands and 15 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in dog nose balm?
- Top complaints mined from reviews: Moist/Dry, Allergies, Strength. The return rate is 0.1%.
- When does demand for dog nose balm peak?
- Demand peaks in May–Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the dog nose balm niche?
- Listings span £4.10–£10.72; the average listing price is £7.46 (sweet spot $15–$100). The average incumbent carries 4,025 reviews — the moat a new listing must climb.