Dog Nose Balm
FailPrices span $4.10–$10.72, mostly outside the sweet spot, so Dog Nose Balm is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £92K/yr65K searches / yr
- 90-day growth
- +52.0%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 15 sellers
Flapen Score
Dog Nose Balm against its category
The dotted line is the Pet Supplies average. Past it, Dog Nose Balm is stronger. Inside it, weaker.
Market
The Dog Nose Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Nose Balm 65K times last year and spent an estimated £92K. The top 5 brands take 92% of clicks. Demand peaks in May–Jul. Flapen scores it 44 out of 100, a Fail.
01 · Demand
19.0% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +52.0%
- Conversion, latest week
- 19.0%
- Market size, estimated
- £92Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- dog nose balm30K searches a year
02 · Price
A sale here is worth £7.46.
Listings sell for £7.46 on average, from £4.10 to £10.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.46 that is £6K to £7K a year per listing.
- Average price
- £7.46under the $15 to $100 sweet spot
- Price range
- £4.10–£10.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #217 within Health Supplies. It carries 4,025 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #217in Health Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,025per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Dog Nose Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dog Nose Balm for dry damaged noses works fast snout soother repairs sore crusty dry dog noses and lips loved by frenchies bulldogs labradors and all breeds of dog made in the UK 30g
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 2,424
- Age
- 2y ago

BUGALUGS Dog nose balm Natural lick safe Paw balm for dogs contains Oatmeal Dog paw cream Vegan formula nose balm for dogs helps and soothes itchy skin(Coconut & Oatmeal 41g)
- Price
- £10.31
- Rating
- 4.6/5
- Reviews
- 3,014
- Age
- 1y ago

Animology Dog Paw & Nose Balm 50ml Pack of 1 Clear
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 1,160
- Age
- 6y ago

PawSono Dog Paw & Nose Balm Lick-Safe with Coconut Oil Stop Licking 60g
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 2,076
- Age
- 11mo ago

PawSono Dog Paw & Nose Balm Stick Lick-Safe with Coconut Oil
- Price
- £10.72
- Rating
- 4.5/5
- Reviews
- 1,087
- Age
- 5mo ago
Trending
90-day click momentum
PawSono Dog Paw & Nose Balm Lick-Safe with Coconut Oil Stop Licking 60g
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 2,076
- Age
- 11mo ago

PawSono Dog Paw & Nose Balm Stick Lick-Safe with Coconut Oil
- Price
- £10.72
- Rating
- 4.5/5
- Reviews
- 1,087
- Age
- 5mo ago

100% Natural Dog Nose & Paw Balm Paw Protector | Paw Balm For Dogs | Dog Paw Moisturises And Conditions And Relieves Dry And Cracked Pads (30 ML)
- Price
- £4.83
- Rating
- 4.5/5
- Reviews
- 1,728
- Age
- 4y ago

Animology Dog Paw & Nose Balm 50ml Pack of 1 Clear
- Price
- £4.10
- Rating
- 4.5/5
- Reviews
- 1,160
- Age
- 6y ago

Dog Nose Balm for dry damaged noses works fast snout soother repairs sore crusty dry dog noses and lips loved by frenchies bulldogs labradors and all breeds of dog made in the UK 30g
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 2,424
- Age
- 2y ago
Newest
by launch date
PawSono Dog Paw & Nose Balm Stick Lick-Safe with Coconut Oil
- Price
- £10.72
- Rating
- 4.5/5
- Reviews
- 1,087
- Age
- 5mo ago

PawSono Dog Paw & Nose Balm Lick-Safe with Coconut Oil Stop Licking 60g
- Price
- £10.61
- Rating
- 4.7/5
- Reviews
- 2,076
- Age
- 11mo ago

BUGALUGS Dog nose balm Natural lick safe Paw balm for dogs contains Oatmeal Dog paw cream Vegan formula nose balm for dogs helps and soothes itchy skin(Coconut & Oatmeal 41g)
- Price
- £10.31
- Rating
- 4.6/5
- Reviews
- 3,014
- Age
- 1y ago

Dog Nose Balm for dry damaged noses works fast snout soother repairs sore crusty dry dog noses and lips loved by frenchies bulldogs labradors and all breeds of dog made in the UK 30g
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 2,424
- Age
- 2y ago

100% Natural Dog Nose & Paw Balm Paw Protector | Paw Balm For Dogs | Dog Paw Moisturises And Conditions And Relieves Dry And Cracked Pads (30 ML)
- Price
- £4.83
- Rating
- 4.5/5
- Reviews
- 1,728
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- Wild Dog Co41%
- BUGALUGS17%
- PawSono16%
- Animology12%
- Natural Dog Company5%
- OOMEO4%
- Open — no brand owns it (1 brand, 4%)
Demand
Dog Nose Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul · busiest ÷ quietest = 2.8×
Search terms
Top Dog Nose Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog nose balm30K/yr
- dog nose balm for cracked nose10K/yr
- nose balm for dogs11K/yr
- snout soother for dogs6K/yr
- dry cracked dog nose treatment3K/yr
- snout soother2K/yr
- nose balm3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Nose Balm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
My dogs nose was very dry and cracked and had been for some time
his nose was so dry
not moisturising enough
rub this off his nose dispiye me trying to prevent
Unfortunately has caused red sore patches on her nose
Very weak
Stubborn
Worked short term
Difficult to use even when you put it on your hand first
Love
Excellent product
Really good quality does the job better than others I have tried on my chum
So much better than other brands I have tried
Great on dogs nose
Dog tolerates it very well
Great for putting on your dog's nose or pads
My dogs love this smells amazing
There is no odour
No strong scent. but pleasant
Really helps with dogs dry nose
So moisturised and smooth now
the dryness has 90% cleared
Awesome as advertised
Just as described
It does the job
Return
0.1% Return rate 12% Fixable by listing
My dogs nose was very dry and cracked and had been for some time
his nose was so dry
not moisturising enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Nose Balm questions
Answered from the same tracked data.









