Skip to content

Dog Nose Balm

Fail

Prices span $4.10–$10.72, mostly outside the sweet spot, so Dog Nose Balm is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£92K/yr65K searches / yr
90-day growth
+52.0%search demand this quarter
Competition
82%top-5 click share · 7 brands · 15 sellers

Flapen Score

Dog Nose Balm against its category

The dotted line is the Pet Supplies average. Past it, Dog Nose Balm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Nose Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Nose Balm 65K times last year and spent an estimated £92K. The top 5 brands take 92% of clicks. Demand peaks in May–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 19.0% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+52.0%
Conversion, latest week
19.0%
Market size, estimated
£92Ka year
Peak month
July2.8× the quietest month
Top search term
dog nose balm30K searches a year

02 · Price

A sale here is worth £7.46.

Listings sell for £7.46 on average, from £4.10 to £10.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.46 that is £6K to £7K a year per listing.

Average price
£7.46under the $15 to $100 sweet spot
Price range
£4.10–£10.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #217 within Health Supplies. It carries 4,025 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#217in Health Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,025per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Dog Nose Balm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£41K£55K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

4%

  • Wild Dog Co41%
  • BUGALUGS17%
  • PawSono16%
  • Animology12%
  • Natural Dog Company5%
  • OOMEO4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Dog Nose Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Dog Nose Balm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog nose balm30K/yr
  • dog nose balm for cracked nose10K/yr
  • nose balm for dogs11K/yr
  • snout soother for dogs6K/yr
  • dry cracked dog nose treatment3K/yr
  • snout soother2K/yr
  • nose balm3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Nose Balm

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“My dogs nose was very dry and cracked and had been for some time”
A buyer, on “Moist/Dry”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Nose Balm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data