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Dog Nappies Male

Fail

Demand is soft, at -32.8% this quarter, so Dog Nappies Male is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£60K/yr165K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
38%top-5 click share · 17 brands · 31 sellers

Flapen Score

Dog Nappies Male against its category

The dotted line is the Pet Supplies average. Past it, Dog Nappies Male is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Nappies Male market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Nappies Male 165K times last year and spent an estimated £60K. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
3.3%
Market size, estimated
£60Ka year
Peak month
November1.8× the quietest month
Top search term
dog nappies male76K searches a year

02 · Price

A sale here is worth £10.88.

Listings sell for £10.88 on average, from £5.84 to £19.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.88 that is £1K to £3K a year per listing.

Average price
£10.88under the $15 to $100 sweet spot
Price range
£5.84–£19.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #29 within Litter & Housetraining. It carries 8,909 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#29in Litter & Housetraining
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,909per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dog Nappies Male products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

26%

  • Pet Soft23%
  • HONEY CARE15%
  • Dono14%
  • MICOOYO8%
  • Powools7%
  • Amazon Basics7%

Demand

Dog Nappies Male search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dog Nappies Male search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog nappies male76K/yr
  • male dog nappies33K/yr
  • male dog wraps11K/yr
  • dog diapers male12K/yr
  • dog nappy male9K/yr
  • male dog nappies medium6K/yr
  • dog pants male7K/yr
  • small dog nappies male4K/yr
  • dog wraps male3K/yr
  • male dog incontinence pants4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Nappies Male

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.02

Sizes wrong

Too small

a bigger size

Value For Money13%−0.20

Too expensive

it's not affordable anymore

was horrified last time I purchased a few months ago to see the price had nearly doubled

Absorbency9%

They aren't as absorbent as described

not as absorbent as other nappies

the absorbing part is thin

Adhesion/Stickiness6%−0.11

The adhesive is useless the dog wore for under an hour

The adhesive patches came away when opening the wrap on 75% the those in the packet

Useless adhesive

Durability4%−0.08

Garbage doesn't stay on for minutes let alone night time

it rips easily

Love

Size-Overall24%−0.02

Good fit

Good size for a really small dog

They fit him snuggly

Quality-Overall21%+1.03

An excellent product- well-made

Good quality pads

Excellent product

Absorbency7%

The absorbency is excellent

Brilliant does exactly what it says super absorbent

they absorb well

Value For Money7%−0.20

Excellent Value

Value

worth the money as last all night

Ease Of Use6%+1.07

simple to use

theyve honestly made life so much easier

small accidents so much easier

Return

1.4% Return rate 90% Fixable by listing

Size-Overall88%▇█████

Sizes wrong

Too small

a bigger size

Escape Proof4%█▇▃▆▅▅
Quality-Overall2%█▂▆▁▆▃

Not so happy the quality of these

Functionality-Overall1%▅▃█▁▅▃
Adhesion/Stickiness1%▄▄█▅▁▃

The adhesive is useless the dog wore for under an hour

The adhesive patches came away when opening the wrap on 75% the those in the packet

Useless adhesive

FAQ

Common Dog Nappies Male questions

Answered from the same tracked data.