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Dog Nappies Male

Fail

Demand is soft, at -32.8% this quarter, so Dog Nappies Male is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£60K/yr165K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
38%top-5 click share · 17 brands · 31 sellers

Flapen Score

Dog Nappies Male against its category

The dotted line is the Pet Supplies average. Past it, Dog Nappies Male is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Nappies Male market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Nappies Male 165K times last year and spent an estimated £60K. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
3.3%
Market size, estimated
£60Ka year
Peak month
November1.8× the quietest month
Top search term
dog nappies male76K searches a year

02 · Price

A sale here is worth £10.88.

Listings sell for £10.88 on average, from £5.84 to £19.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.88 that is £1K to £3K a year per listing.

Average price
£10.88under the $15 to $100 sweet spot
Price range
£5.84–£19.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #29 within Litter & Housetraining. It carries 8,909 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#29in Litter & Housetraining
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,909per listing
Listings tracked
47

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dog Nappies Male products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

31

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 80%

Open market

26%

  • Pet Soft23%
  • HONEY CARE15%
  • Dono14%
  • MICOOYO8%
  • Powools7%
  • Amazon Basics7%

Demand

Dog Nappies Male search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dog Nappies Male search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog nappies male76K/yr
  • male dog nappies33K/yr
  • male dog wraps11K/yr
  • dog diapers male12K/yr
  • dog nappy male9K/yr
  • male dog nappies medium6K/yr
  • dog pants male7K/yr
  • small dog nappies male4K/yr
  • dog wraps male3K/yr
  • male dog incontinence pants4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Nappies Male

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Sizes wrong”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dog Nappies Male questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data