Dog Nappies

Shoppers searched for this 791K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months

791K

Growth, 90 days vs prior 90

-21.9%

Conversion, latest week

3.2%

Market size, estimated

£239Ka year

Peak month

January1.5× the quietest month

Top search term

dog nappies female195K searches a year

Listings sell for £9.34 on average, from £4.66 to £19.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £9.34 that is £5K to £7K a year per listing.

Average price

£9.34under the $15 to $100 sweet spot

Price range

£4.66–£19.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #24 within Litter & Housetraining. It carries 3,281 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#24in Litter & Housetraining

Average rating

3.99 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,281per listing

Listings tracked

36

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months