- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £239K/yr791K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 48%top-5 click share · 18 brands · 51 sellers
Flapen Score
Dog Nappies against its category
The dotted line is the Pet Supplies average. Past it, Dog Nappies is stronger. Inside it, weaker.
Market
The Dog Nappies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Nappies 791K times last year and spent an estimated £239K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 791K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.
- Searches, last 12 months
- 791K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £239Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- dog nappies female195K searches a year
02 · Price
A sale here is worth £9.34.
Listings sell for £9.34 on average, from £4.66 to £19.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £9.34 that is £5K to £7K a year per listing.
- Average price
- £9.34under the $15 to $100 sweet spot
- Price range
- £4.66–£19.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #24 within Litter & Housetraining. It carries 3,281 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #24in Litter & Housetraining
- Average rating
- 3.99 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,281per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Dog Nappies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pet Soft Dog Nappies Female - Washable Female Period Pants for Dogs Pets Incontinence Reusbale Dog Heat Diapers 3Pack
- Price
- £11.20
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 4y ago
Simple Solution Disposable Dog Diapers for Female Dogs Super Absorbent Leak-Proof Fit with Wetness Indicator for Excitable Urination Incontinence or Females in Heat - 12 Pack
- Price
- £7.78
- Rating
- 4.0/5
- Reviews
- 12,910
- Age
- 16y ago
Avont 3 Pack Reusable Dog nappies female Washable Dog Diapers-BlackXS
- Price
- £9.06
- Rating
- 4.4/5
- Reviews
- 16,385
- Age
- 6y ago
Pet Soft Dog Nappies Female - 20 Count Disposable Dog Period Season Pants Super Absorbent Disposable Dog Diapers for Female Dogs with Wetness Indicator
- Price
- £8.34
- Rating
- 3.7/5
- Reviews
- 373
- Age
- 3y ago
3 Pack Dog Nappies Reusable Dog Period Pant Washable Female Period Pants for Dogs Female Pet Pants Dog Season Pant Puppy Sanitary Diapers Wraps for Medium Incontinence Dogs (S 30-40CM)
- Price
- £8.36
- Rating
- 2.8/5
- Reviews
- 22
- Age
- 1y ago
Trending
90-day click momentum3 Pack Dog Nappies Reusable Dog Period Pant Washable Female Period Pants for Dogs Female Pet Pants Dog Season Pant Puppy Sanitary Diapers Wraps for Medium Incontinence Dogs(M 40-50CM)
- Price
- £9.27
- Rating
- 2.8/5
- Reviews
- 22
- Age
- 1y ago
Pet Soft Dog Nappies Male - 20 Counts Disposable Dog Wraps with Wetness Indicator Super Absorbent Male Dog Diapers for Incontinence (XS-20 Count)
- Price
- £9.88
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 2y ago
UFO PET Dog Period Heat Pants for Season Incontinence Super Absorbent Washable Dog Puppy Nappies Female X Small Doggy Knickers for Season 3 Pack
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 9mo ago
Simple Solution Disposable Dog Diapers for Female Dogs Super Absorbent Leak-Proof Fit with Wetness Indicator for Excitable Urination Incontinence or Females in Heat - 12 Pack
- Price
- £7.32
- Rating
- 4.0/5
- Reviews
- 12,910
- Age
- 17y ago
Pet Soft Dog Nappies Female - Washable Female Period Pants for Dogs Pets Incontinence Reusbale Dog Heat Diapers 3Pack
- Price
- £11.20
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 4y ago
Newest
by launch dateUFO PET Dog Period Heat Pants for Season Incontinence Super Absorbent Washable Dog Puppy Nappies Female X Small Doggy Knickers for Season 3 Pack
- Price
- £10.08
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 9mo ago
3 Pack Dog Nappies Reusable Dog Period Pant Washable Female Period Pants for Dogs Female Pet Pants Dog Season Pant Puppy Sanitary Diapers Wraps for Medium Incontinence Dogs (S 30-40CM)
- Price
- £8.36
- Rating
- 2.8/5
- Reviews
- 22
- Age
- 1y ago
3 Pack Dog Nappies Reusable Dog Period Pant Washable Female Period Pants for Dogs Female Pet Pants Dog Season Pant Puppy Sanitary Diapers Wraps for Medium Incontinence Dogs(M 40-50CM)
- Price
- £9.27
- Rating
- 2.8/5
- Reviews
- 22
- Age
- 1y ago
EOAMGO Dog Nappies Reusable Dog Period Pants Dogs Incontinence Pant Dog Season Pants Female (Black Pink Purple M count 3)
- Price
- £11.60
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago
EOAMGO Dog Nappies Reusable Dog Period Pants Dogs Incontinence Pant Dog Season Pants Female (Black Pink Purple L count 3)
- Price
- £12.06
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
51
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
48%
Top 20: 84%
Open market
20%
- Pet Soft30%
- Simple Solution25%
- SHENGRUI8%
- Avont7%
- EOAMGO6%
- VUNCESSIN4%
Demand
Dog Nappies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dog Nappies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog nappies female195K/yr
- dog nappies140K/yr
- dog period pants83K/yr
- dog season pants female36K/yr
- dog pants for season40K/yr
- dog diapers female32K/yr
- dog pants30K/yr
- dog nappy27K/yr
- female dog nappies21K/yr
- dog diapers20K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Nappies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are very short
To small
Doesnt fit
the sticky tabs do seem to stick at first
Also the tabs are just not sticky enough
if you readjust it they just don't stick well
this batch I got are constantly breaking
fell off straight away
Not long lasting
Not happy with the quality
have to say they are absolute rubbish
Poor quality and breaking
Not worth the money
Expensive and useless waste of mone, fell off inactive16 yr old within minutes
Waste Of Money
Love
Excellent quality
Great product
Well made
Great fit
Perfect fit for my dachshund
A very good fit for our dog
it didnt leak
Absorb great and no leaking, comfortable on her so she didnt try to get them off
let me put them on, Very secure and did not leak
she looks comfortable
Comfortable for a dog
Comfortable season pants
which is economical
Great price
good value for money
Return
2.0% Return rate 93% Fixable by listing
they are very short
To small
Doesnt fit
the sticky tabs do seem to stick at first
Also the tabs are just not sticky enough
if you readjust it they just don't stick well
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Nappies questions
Answered from the same tracked data.