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Dog Nail File

Fail

Shoppers spend only $55K a year here, so Dog Nail File is a Fail.

Flapen Score
43
43 / 100
Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 50
Market size
£55K/yr81K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
67%top-5 click share · 15 brands · 38 sellers

Flapen Score

Dog Nail File against its category

The dotted line is the Pet Supplies average. Past it, Dog Nail File is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Nail File market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Nail File 81K times last year and spent an estimated £55K. The top 5 brands take 67% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
6.8%
Market size, estimated
£55Ka year
Peak month
January1.4× the quietest month
Top search term
dog nail file65K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £2.91 to £20.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.00 that is £1K to £3K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£2.91–£20.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #91 within Grooming. It carries 7,277 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#91in Grooming
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,277per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dog Nail File products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

38

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

  • Mikki26%
  • IREDOON13%
  • Dreamon13%
  • PETPROVED10%
  • LeeQunQ6%
  • Tniytru6%

Demand

Dog Nail File search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Nail File search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog nail file65K/yr
  • cat nail file7K/yr
  • nail file for dogs6K/yr
  • dog claw file3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Nail File

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging13%−0.10

Doesnt charge

wont recharge

Doesn't hold charge

Functionality-Overall11%−0.14

Doesnt work

now not working as good so would not recommend

Even on human nail it does nothing

Strength9%−0.02

not powerful

to be honest they just arent powerful enough

It isn't very powerful

Durability7%−0.07

It broke before I could use it

it does not feel very durable for long term use

Lasted 5 months

Value For Money6%+0.26

Waste of money

Complete waste of money

Love

Quality-Overall26%+0.20

Really sturdy quality item

Excellent product

Is very well made

Ease Of Use20%+1.86

Easy to use

easier to manage

it's easier to do

Value For Money9%+0.26

Worth every penny

Good value

great value for money

Advertised Vs Actual Product6%+0.30

Works as advertised

Does what it says

Excellent product, does exactly as described

Pet Friendly6%

Works good on dogs

Happy dog

My dog loves it

Return

2.2% Return rate 14% Fixable by listing

Functionality-Overall35%█▆▇▇▇▅

Doesnt work

now not working as good so would not recommend

Even on human nail it does nothing

Charging9%▂▅▆█▅▆

Doesnt charge

wont recharge

Doesn't hold charge

Size-Overall8%▇█▇▆▃▆

Too small to be useful in any way

too small, useless

Ease Of Use7%▆▃▅▆█▂

Hard to use

let down by the shield on the top being impossible to remove as per instructions

Escape Proof5%▅▃▄▆▁█

FAQ

Common Dog Nail File questions

Answered from the same tracked data.