Dog Muzzle
FailReturns run at 7.0% of orders, so Dog Muzzle is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £179K/yr675K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 33%top-5 click share · 24 brands · 48 sellers
Flapen Score
Dog Muzzle against its category
The dotted line is the Pet Supplies average. Past it, Dog Muzzle is stronger. Inside it, weaker.
Market
The Dog Muzzle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Muzzle 675K times last year and spent an estimated £179K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 675K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £179Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- dog muzzle202K searches a year
02 · Price
A sale here is worth £8.78.
Listings sell for £8.78 on average, from £3.96 to £17.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £8.78 that is £2K to £4K a year per listing.
- Average price
- £8.78under the $15 to $100 sweet spot
- Price range
- £3.96–£17.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 7.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #19 within Collars, Harnesses & Leads. It carries 6,841 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #19in Collars, Harnesses & Leads
- Average rating
- 3.86 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,841per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Dog Muzzle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Baskerville Classic Basket Dog Muzzle | Size 5
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 2,652
- Age
- 2y ago

Baskerville Classic Basket Dog Muzzle | Size 6
- Price
- £9.68
- Rating
- 4.0/5
- Reviews
- 2,652
- Age
- 2y ago

HEELE Dog Muzzle Breathable Mesh and Durable Nylon Dog Muzzle with Adjustable Loop and Soft Pad Dog Training Muzzle Prevent for Barking Biting and Chewing (Black M)
- Price
- £7.75
- Rating
- 3.8/5
- Reviews
- 13,948
- Age
- 6y ago

Baskerville ULTRA Dog Muzzle | Size 5
- Price
- £17.83
- Rating
- 4.1/5
- Reviews
- 42,462
- Age
- 16y ago

Mayerzon Dog Muzzle Puppy Soft Mesh Muzzle for Small Medium Large Dogs Chihuahua Poodles Beagle Dachshund Corgis Labrador for Biting Chewing Grooming That Allows Panting Drinking
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 2,973
- Age
- 4y ago
Trending
90-day click momentum
HEELE Dog Muzzle Soft Nylon Breathable Muzzle with Vivid Prints & Adjustable Velcro Smooth Pad Comfy Muzzles for Puppy Small Dogs Stop Biting Barking and Chewing Pink Flower XS
- Price
- £6.99
- Rating
- 3.8/5
- Reviews
- 13,948
- Age
- 9mo ago

Ancol Dog Muzzle Gentle Strong Secure Basket Style for Aggressive Pets - Durable Plastic Biting Control Black - 30cm L x 10.5cm W - Size 8
- Price
- £8.40
- Rating
- 4.0/5
- Reviews
- 1,375
- Age
- 16y ago

Baskerville Classic Basket Dog Muzzle | Size 5
- Price
- £8.43
- Rating
- 4.0/5
- Reviews
- 2,652
- Age
- 2y ago

Mayerzon Dog Muzzle Patented Soft Mesh Muzzle for Small Medium Large Dogs for Scavenging Biting Licking and Chewing Allows to Pant and Drink (M Black)
- Price
- £11.45
- Rating
- 4.3/5
- Reviews
- 3,568
- Age
- 3y ago

Mayerzon Dog Muzzle Patented Soft Mesh Muzzle for Small Medium Large Dogs for Scavenging Biting Licking and Chewing Allows to Pant and Drink (L Black)
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 3,568
- Age
- 3y ago
Newest
by launch date
HEELE Dog Muzzle Soft Nylon Breathable Muzzle with Vivid Prints & Adjustable Velcro Smooth Pad Comfy Muzzles for Puppy Small Dogs Stop Biting Barking and Chewing Pink Flower XS
- Price
- £6.99
- Rating
- 3.8/5
- Reviews
- 13,948
- Age
- 9mo ago

TAGMEIU Adjustable Dog Muzzle Black Breathable Mesh (L)
- Price
- £4.09
- Rating
- 3.5/5
- Reviews
- 21
- Age
- 11mo ago

Large Dog Muzzle Adjustable 20-26cm Soft & Breathable for German Shepherd Medium Dogs | Secure Hook & Loop Prevents Biting Barking | Allows Panting Drinking - (L Black)
- Price
- £3.96
- Rating
- 3.2/5
- Reviews
- 64
- Age
- 1y ago

EcoEarth - Dog Muzzle - for Medium Sized Dogs - Black - Soft Basket Muzzle with Adjustable Strap - Breathable Mouth Guard for Biting Barking Chewing - Great for Training Grooming and Walking
- Price
- £7.24
- Rating
- 3.5/5
- Reviews
- 183
- Age
- 1y ago

Dog Muzzle for Large Dogs Silicone Dog Muzzle Dogs can Pant and Drink to Prevent Biting Chewing and Barking
- Price
- £11.40
- Rating
- 3.6/5
- Reviews
- 286
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
48
Top-5 brand share
78%
Top 20: 98%
Top-5 click share
33%
Top 20: 72%
Open market
19%
- Baskerville40%
- Mayerzon19%
- HEELE10%
- ILEPARK5%
- Ancol4%
- Diketone3%
Demand
Dog Muzzle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dog Muzzle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog muzzle202K/yr
- muzzle60K/yr
- muzzle for medium dogs52K/yr
- dog muzzle medium48K/yr
- dog muzzle large breed43K/yr
- muzzle for small dog41K/yr
- muzzle for large dogs42K/yr
- dog muzzle for small dog31K/yr
- dog muzzles26K/yr
- small dog muzzle24K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Muzzle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too big
don't fit well
Extremely small
Can break quite easily
it broke on first use
Not very durable
Flimsy
Not strong enough
The clasp isnt strong enough to hold it on
Not as good quality as expected
Not the best quality
Poor
Does not perform stated task
Doesn't work
Didnt work
Love
easy to fit
Secure fit
Correct size
was well made
Great quality muzzle
Good quality
Looks comfortable
comfort for dog
It seems comfortable for her
Easy to use
Easy for dog to remove
Easy to put on dog
Soft muzzle
Effective and soft
Its very soft on your dogs face
Return
7.0% Return rate 94% Fixable by listing
Too big
don't fit well
Extremely small
Does not perform stated task
Doesn't work
Didnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Muzzle questions
Answered from the same tracked data.









