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Dog Muzzle

Fail

Returns run at 7.0% of orders, so Dog Muzzle is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£179K/yr675K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
33%top-5 click share · 24 brands · 48 sellers

Flapen Score

Dog Muzzle against its category

The dotted line is the Pet Supplies average. Past it, Dog Muzzle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Muzzle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Muzzle 675K times last year and spent an estimated £179K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.

Searches, last 12 months
675K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
3.0%
Market size, estimated
£179Ka year
Peak month
April1.3× the quietest month
Top search term
dog muzzle202K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £3.96 to £17.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £8.78 that is £2K to £4K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£3.96–£17.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
7.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #19 within Collars, Harnesses & Leads. It carries 6,841 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#19in Collars, Harnesses & Leads
Average rating
3.86 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,841per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dog Muzzle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

48

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

33%

Top 20: 72%

Open market

19%

  • Baskerville40%
  • Mayerzon19%
  • HEELE10%
  • ILEPARK5%
  • Ancol4%
  • Diketone3%

Demand

Dog Muzzle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dog Muzzle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog muzzle202K/yr
  • muzzle60K/yr
  • muzzle for medium dogs52K/yr
  • dog muzzle medium48K/yr
  • dog muzzle large breed43K/yr
  • muzzle for small dog41K/yr
  • muzzle for large dogs42K/yr
  • dog muzzle for small dog31K/yr
  • dog muzzles26K/yr
  • small dog muzzle24K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Muzzle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall55%−0.53

Too big

don't fit well

Extremely small

Durability8%−0.09

Can break quite easily

it broke on first use

Not very durable

Strength6%−0.09

Flimsy

Not strong enough

The clasp isnt strong enough to hold it on

Quality-Overall4%+0.48

Not as good quality as expected

Not the best quality

Poor

Functionality-Overall3%−0.05

Does not perform stated task

Doesn't work

Didnt work

Love

Size-Overall33%−0.53

easy to fit

Secure fit

Correct size

Quality-Overall10%+0.48

was well made

Great quality muzzle

Good quality

Comfort-Overall8%+0.93

Looks comfortable

comfort for dog

It seems comfortable for her

Ease Of Use7%+0.63

Easy to use

Easy for dog to remove

Easy to put on dog

Soft Feel5%

Soft muzzle

Effective and soft

Its very soft on your dogs face

Return

7.0% Return rate 94% Fixable by listing

Size-Overall90%██████

Too big

don't fit well

Extremely small

Functionality-Overall1%▁▆▄█▅▄

Does not perform stated task

Doesn't work

Didnt work

Escape Proof1%█▅▅▆▄▆
Defective Material/Parts1%▆▅██▅▅
Advertised Vs Actual Product1%▁█▅▅▇▆

FAQ

Common Dog Muzzle questions

Answered from the same tracked data.