How competitive is the Dog Mixer niche on Amazon United Kingdom?

14 brands and 148 sellers compete in Dog Mixer on Amazon United Kingdom. The top 5 Dog Mixer products take 47% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Dog Mixer?

Dog Mixer buyers on Amazon United Kingdom complain most about Size-Overall, Indigestion, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Dog Mixer niche?

Dog Mixer sells for £10.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.94–£30.40. The average incumbent carries 828 reviews — the moat a new listing must climb.

Dog Mixer

Dog Mixer shows low returns (0.1%), but a small market ($75K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Dog Mixer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Mixer is a £75K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 50/100.

Dog Mixer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.1% over the last 90 days and 8.1% of searches end in a purchase.

£75K

revenue / yr

Units sold / yr8K

Search volume / yr-11.1%88K

Conversion rate8.1%

Avg price£10.46

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers14 · 148

Top-5 product click share47%

Open market25%

Avg brand age100 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Dog Mixer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pedigree Small Bite Mixer Dog Food 2kg 1

Price: £7.25
Rating: 4.6/5
Reviews: 150
Age: 3y ago

Pedigree Small Bite Mixer with Wholegrain Cereal 1.5kg

Price: £11.53
Rating: 4.5/5
Reviews: 432
Age: 16y ago

Other Denes Dog Wholegrain Mixer 2.5kg clear

Price: £7.40
Rating: 3.8/5
Reviews: 32
Age: 16y ago

Morrisons Adult Dog Food Mixer 4kg

Price: £5.57
Rating: 4.4/5
Reviews: 99
Age: 4y ago

Natures Menu Dog Food Country Hunter Mighty Mixers - 1 2kg

Price: £6.90
Rating: 4.5/5
Reviews: 258
Age: 7y ago

Newest

by launch date

Pedigree Chum Mixer 12kg 5kg 3kg 2kg 1kg 500g Biscuit For Dogs A biscuit designed to be fed with wet food. (500g)

Price: £4.98
Rating: 4.5/5
Reviews: 2
Age: 3mo ago

Pedigree Mixer With Wholegrain Cereals 12kg & Buddys Poop Bag Dispenser

Price: £26.30
Rating: 4.7/5
Reviews: 37
Age: 2y ago

Webbox Mixer Biscuit Dry Dog Food (Adult) Beef - Wholegrain Cereals and Fibre for Healthy Digestion Feed with Wet Food Made in the UK (4 x 2kg Bags)

Price: £7.92
Rating: 4.4/5
Reviews: 188
Age: 2y ago

Pedigree Small Bite Mixer Dog Food 2kg 1

Price: £7.25
Rating: 4.6/5
Reviews: 150
Age: 3y ago

Wagg Active Goodness Complete Dry Adult Dog Food Chicken & Veg 12kg - For All Active Working Dog Breeds

Price: £10.60
Rating: 4.6/5
Reviews: 2,670
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

148

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

18%

Pedigree31%
Natures Menu16%
Webbox10%
Morrisons9%
Denes9%
Burns7%
Open — no brand owns it (8 brands, 18%)

Dog Mixer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR8.1%Products28Brands14Top 5 Brands75%OOS Rate0.0%Rating4.5★Reviews828Avg BSR#645

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.1×

Top Dog Mixer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dog mixer biscuits for wet food21K/yr +2.1%7.1% conv.
dog mixer20K/yr -17.7%5.8% conv.
dog mixer biscuits14K/yr -27.3%5.7% conv.
pedigree small bite mixer9K/yr -2.7%6.3% conv.
small bite mixer for dogs8K/yr -15.2%6.8% conv.
dog food mixer6K/yr -7.6%10.2% conv.
pedigree mixer6K/yr -4.4%4.5% conv.
small dog mixer biscuits4K/yr -17.7%4.9% conv.

What reviews say buyers love and hate about Dog Mixer

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Value For Money34%

“Good price”

Pet Friendly30%

“Dog loves it”

Quality-Overall14%

“Excellent product”

Size-Overall4%

“perfect size”

Taste-Overall4%

“Dogs love it”

What buyers complain about

72% of reviews

Size-Overall15%

“They are quite big cubes”

Indigestion15%

“ending up with diarrhoea really bad”

Value For Money10%

“Thats why its cheap”

Smell6%

“even smell because be so piky about their biscuit”

Quality-Overall6%

“Seems cheap quality”

Dog Mixer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Moist/Dry

100%

Common Dog Mixer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Mixer 50/100 on Amazon United Kingdom — Worth a look. The niche generates £75K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.1% over the last 90 days.