Dog Mixer
MaybeReturns run at only 0.1% of orders. But shoppers spend only $75K a year here, so Dog Mixer is a Maybe.
- Flapen Score
- 50 / 100Ranks 423 of 875 Pet Supplies niches · on the category median50
- Market size
- £75K/yr88K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 47%top-5 click share · 14 brands · 148 sellers
Flapen Score
Dog Mixer against its category
The dotted line is the Pet Supplies average. Past it, Dog Mixer is stronger. Inside it, weaker.
Market
The Dog Mixer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Mixer 88K times last year and spent an estimated £75K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £75Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- dog mixer biscuits for wet food21K searches a year
02 · Price
A sale here is worth £10.46.
Listings sell for £10.46 on average, from £2.94 to £30.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.46 that is £1K to £3K a year per listing.
- Average price
- £10.46under the $15 to $100 sweet spot
- Price range
- £2.94–£30.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #645 within Food. It carries 828 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 68%
- Out of stock, average day
- 0.0%
- Average rank
- #645in Food
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 828per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 100 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 100 months
Products
Top Dog Mixer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pedigree Small Bite Mixer Dog Food 2kg 1
- Price
- £7.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 3y ago

Pedigree Small Bite Mixer with Wholegrain Cereal 1.5kg
- Price
- £11.53
- Rating
- 4.5/5
- Reviews
- 432
- Age
- 16y ago

Other Denes Dog Wholegrain Mixer 2.5kg clear
- Price
- £7.40
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 16y ago

Morrisons Adult Dog Food Mixer 4kg
- Price
- £5.57
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 4y ago

Natures Menu Dog Food Country Hunter Mighty Mixers - 1 2kg
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 7y ago
Trending
90-day click momentum
Pedigree Chum Mixer 12kg 5kg 3kg 2kg 1kg 500g Biscuit For Dogs A biscuit designed to be fed with wet food. (500g)
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Webbox Premium Dog Food Mixer Beef 2kg
- Price
- £3.12
- Rating
- 3.6/5
- Reviews
- 39
- Age
- 10y ago

Other Denes Dog Wholegrain Mixer 2.5kg clear
- Price
- £7.40
- Rating
- 3.8/5
- Reviews
- 32
- Age
- 16y ago

Scrumbles Dry Dog Food with Fresh Chicken 2 kg (Pack of 1) package may vary
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 1,432
- Age
- 7y ago

Natures Menu Dog Food Country Hunter Mighty Mixers - 1 2kg
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 7y ago
Newest
by launch date
Pedigree Chum Mixer 12kg 5kg 3kg 2kg 1kg 500g Biscuit For Dogs A biscuit designed to be fed with wet food. (500g)
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Pedigree Mixer With Wholegrain Cereals 12kg & Buddys Poop Bag Dispenser
- Price
- £26.30
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 2y ago

Webbox Mixer Biscuit Dry Dog Food (Adult) Beef - Wholegrain Cereals and Fibre for Healthy Digestion Feed with Wet Food Made in the UK (4 x 2kg Bags)
- Price
- £7.92
- Rating
- 4.4/5
- Reviews
- 188
- Age
- 2y ago

Pedigree Small Bite Mixer Dog Food 2kg 1
- Price
- £7.25
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 3y ago

Wagg Active Goodness Complete Dry Adult Dog Food Chicken & Veg 12kg - For All Active Working Dog Breeds
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 2,670
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
148
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
18%
- Pedigree31%
- Natures Menu16%
- Webbox10%
- Morrisons9%
- Denes9%
- Burns7%
- Open — no brand owns it (8 brands, 18%)
Demand
Dog Mixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Dog Mixer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog mixer biscuits for wet food21K/yr
- dog mixer20K/yr
- dog mixer biscuits14K/yr
- pedigree small bite mixer9K/yr
- small bite mixer for dogs8K/yr
- dog food mixer6K/yr
- pedigree mixer6K/yr
- small dog mixer biscuits4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Mixer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are quite big cubes
Bigger than I thought
The kibble bits are small
ending up with diarrhoea really bad
my dog has been quite ill since feeding this sickness
very upset tummy
Thats why its cheap
It's a bit more expensive
Almost double the price actually
even smell because be so piky about their biscuit
smelly
I have noticed it's that smell
Seems cheap quality
Not as good as I had hoped for
Quality has declined
Love
Good price
Reasonable price
Best value
Dog loves it
My dog is happy
Dogs happy
Excellent product
Excellent quality dog food
Good quality food
perfect size
Perfect size our dogs love them
perfect for a little dog
Dogs love it
My dogs love the taste
will quite happily eat them as a treat
Return
0.1% Return rate 0% Fixable by listing
Dry food
Dog dry food
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Mixer questions
Answered from the same tracked data.









