dog mixer
Worth a lookShows low returns (0.1%), but a small market ($75K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Review moat
Good828.25avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.94–£30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.46avg listing price — sweet spot $15–$100
Market size
Bad£75K£75K/yr · 88K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog mixer is a £75K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog mixer market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £63K–£84K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #645
- Page quality
- 0%
- Prime
- 68%
- Sponsored
- 43%
- Out of stock
- 0.0%
- Avg brand age
- 100 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
148
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
18%
- Pedigree31%
- Natures Menu16%
- Webbox10%
- Morrisons9%
- Denes9%
- Burns7%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.1×
Top dog mixer search terms
- dog mixer biscuits for wet food21K/yr
- dog mixer20K/yr
- dog mixer biscuits14K/yr
- pedigree small bite mixer9K/yr
- small bite mixer for dogs8K/yr
- dog food mixer6K/yr
- pedigree mixer6K/yr
- small dog mixer biscuits4K/yr
Top dog mixer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pedigree Small Bite Mixer Dog Food 2kg 1
Pedigree£7.254.6★150 rev
Pedigree Small Bite Mixer with Wholegrain Cereal 1.5kg
Pedigree£11.534.5★432 rev
Other Denes Dog Wholegrain Mixer 2.5kg clear
Denes£7.403.8★32 rev
Morrisons Adult Dog Food Mixer 4kg
Morrisons£5.574.4★99 rev
Natures Menu Dog Food Country Hunter Mighty Mixers - 1 2kg
Natures Menu£6.904.5★258 rev
Newest
by launch date
Pedigree Chum Mixer 12kg 5kg 3kg 2kg 1kg 500g Biscuit For Dogs A biscuit designed to be fed with wet food. (500g)
Selections Garden£4.982 rev
Pedigree Mixer With Wholegrain Cereals 12kg & Buddys Poop Bag Dispenser
Pedigree£26.3037 rev
Webbox Mixer Biscuit Dry Dog Food (Adult) Beef - Wholegrain Cereals and Fibre for Healthy Digestion Feed with Wet Food Made in the UK (4 x 2kg Bags)
Webbox£7.92188 rev
Pedigree Small Bite Mixer Dog Food 2kg 1
Pedigree£7.25150 rev
Wagg Active Goodness Complete Dry Adult Dog Food Chicken & Veg 12kg - For All Active Working Dog Breeds
Wagg£10.602,670 rev
Trending
90-day click momentumPedigree Chum Mixer 12kg 5kg 3kg 2kg 1kg 500g Biscuit For Dogs A biscuit designed to be fed with wet food. (500g)
Selections Garden£4.984.5★
Webbox Premium Dog Food Mixer Beef 2kg
Webbox£3.123.6★
Other Denes Dog Wholegrain Mixer 2.5kg clear
Denes£7.403.8★
Scrumbles Dry Dog Food with Fresh Chicken 2 kg (Pack of 1) package may vary
Scrumbles£7.454.6★
Natures Menu Dog Food Country Hunter Mighty Mixers - 1 2kg
Natures Menu£6.904.5★
What buyers say about dog mixer
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Dog loves it”
“Excellent product”
“perfect size”
“Dogs love it”
“Goes down well with wet food”
“Good ingredients no rubbish in there”
“The kibble doesnt smell unpleasant compared to some dog foods”
“dishes cleared every night”
“she happily eats it”
What buyers complain about
“They are quite big cubes”
“ending up with diarrhoea really bad”
“Thats why its cheap”
“even smell because be so piky about their biscuit”
“Seems cheap quality”
“Derivatives = really bad stuff added”
“its now hard”
“Dry food”
“I think it being 60% chicken mixture on the bag it's too rich for the dogs stomach”
“It caused an allergic reaction to my dog due to the additives and sub-par quality”
Top return reasons
Common questions
- Is dog mixer profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dog mixer niche?
- 14 brands and 148 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in dog mixer?
- Top complaints mined from reviews: Size-Overall, Indigestion, Value For Money. The return rate is 0.1%.
- When does demand for dog mixer peak?
- Demand peaks in Jan–Feb–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the dog mixer niche?
- Listings span £2.94–£30.40; the average listing price is £10.46 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.