Skip to content

Dog Mixer

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $75K a year here, so Dog Mixer is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£75K/yr88K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
47%top-5 click share · 14 brands · 148 sellers

Flapen Score

Dog Mixer against its category

The dotted line is the Pet Supplies average. Past it, Dog Mixer is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Mixer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Mixer 88K times last year and spent an estimated £75K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
8.1%
Market size, estimated
£75Ka year
Peak month
January2.1× the quietest month
Top search term
dog mixer biscuits for wet food21K searches a year

02 · Price

A sale here is worth £10.46.

Listings sell for £10.46 on average, from £2.94 to £30.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.46 that is £1K to £3K a year per listing.

Average price
£10.46under the $15 to $100 sweet spot
Price range
£2.94–£30.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #645 within Food. It carries 828 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
68%
Out of stock, average day
0.0%
Average rank
#645in Food
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
828per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Dog Mixer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

148

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

18%

  • Pedigree31%
  • Natures Menu16%
  • Webbox10%
  • Morrisons9%
  • Denes9%
  • Burns7%
  • Open — no brand owns it (8 brands, 18%)

Demand

Dog Mixer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Dog Mixer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog mixer biscuits for wet food21K/yr
  • dog mixer20K/yr
  • dog mixer biscuits14K/yr
  • pedigree small bite mixer9K/yr
  • small bite mixer for dogs8K/yr
  • dog food mixer6K/yr
  • pedigree mixer6K/yr
  • small dog mixer biscuits4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Mixer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+0.45

They are quite big cubes

Bigger than I thought

The kibble bits are small

Indigestion15%−0.09

ending up with diarrhoea really bad

my dog has been quite ill since feeding this sickness

very upset tummy

Value For Money10%+0.92

Thats why its cheap

It's a bit more expensive

Almost double the price actually

Smell6%

even smell because be so piky about their biscuit

smelly

I have noticed it's that smell

Quality-Overall6%−0.06

Seems cheap quality

Not as good as I had hoped for

Quality has declined

Love

Value For Money34%+0.92

Good price

Reasonable price

Best value

Pet Friendly30%

Dog loves it

My dog is happy

Dogs happy

Quality-Overall14%−0.06

Excellent product

Excellent quality dog food

Good quality food

Size-Overall4%+0.45

perfect size

Perfect size our dogs love them

perfect for a little dog

Taste-Overall4%

Dogs love it

My dogs love the taste

will quite happily eat them as a treat

Return

0.1% Return rate 0% Fixable by listing

Moist/Dry100%▁█▁▁▁▁

Dry food

Dog dry food

FAQ

Common Dog Mixer questions

Answered from the same tracked data.