Dog Mat
a deep review moat (77,563 avg reviews) — Dog Mat doesn't clear our bar today.
Flapen Score
Is Dog Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Mat is a £2.2M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Jun–Jul–Nov–Dec. Verdict: Skip it — 48/100.
Dog Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.7% over the last 90 days and 13.3% of searches end in a purchase.
£2.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Dog Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 50 Blue
- Price
- £7.20
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 11y ago
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 30 Blue
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
1ABOVE Heavy Duty Super Absorbent Fast Drying Puppy Training Pads | 5 Layers Leak Proof Design | Non-Woven Fabric | Water Resistance Back Sheet | pack of 50 (BLUE 60X45 50 count)
- Price
- £6.33
- Rating
- 3.8/5
- Reviews
- 114
- Age
- 1y ago
Amazon Basics Leakproof 5-Layer Scented Dog Pee Pads for Potty Training 55.9 x 55.9 cm Pack of 1 Regular (30 Count) Blue & White
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Blue Pack of 100
- Price
- £11.82
- Rating
- 4.5/5
- Reviews
- 224,459
- Age
- 11y ago
Trending
90-day click momentum
DrySmart 50 Pack Puppy Training Pads 56x56cm Large Puppy Pads Ultra-Absorbent & Leak-Proof 5-Layer Design Dog Mats for House Training Incontinence & Pee Protection
- Price
- £6.70
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 12y ago
Amazon Basics Heavy Duty Dog and Puppy Training Pads Leakproof with Quick-Dry Surface Regular Pack of 20 Blue & White
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 18,763
- Age
- 10mo ago
1ABOVE Heavy Duty Super Absorbent Fast Drying Puppy Training Pads | 5 Layers Leak Proof Design | Non-Woven Fabric | Water Resistance Back Sheet | pack of 50 (BLUE 60X45 50 count)
- Price
- £6.33
- Rating
- 3.8/5
- Reviews
- 114
- Age
- 1y ago
Amazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 30 Blue
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Amazon Basics Leakproof 5-Layer Scented Dog Pee Pads for Potty Training 55.9 x 55.9 cm Pack of 1 Regular (30 Count) Blue & White
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Newest
by launch dateAmazon Basics Dog and Puppy Training Pads Leakproof 5-Layer Design with Quick-Dry Surface Regular Pack of 30 Blue
- Price
- £5.17
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Amazon Basics Leakproof 5-Layer Scented Dog Pee Pads for Potty Training 55.9 x 55.9 cm Pack of 1 Regular (30 Count) Blue & White
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 224,458
- Age
- 10mo ago
Amazon Basics Heavy Duty Dog and Puppy Training Pads Leakproof with Quick-Dry Surface Regular Pack of 20 Blue & White
- Price
- £4.81
- Rating
- 4.6/5
- Reviews
- 18,763
- Age
- 10mo ago
1ABOVE Heavy Duty Super Absorbent Fast Drying Puppy Training Pads | 5 Layers Leak Proof Design | Non-Woven Fabric | Water Resistance Back Sheet | pack of 50 (BLUE 60X45 50 count)
- Price
- £6.33
- Rating
- 3.8/5
- Reviews
- 114
- Age
- 1y ago
Bargain Factory - Pet Potty Training Pads Pack of 50 for Dogs Puppy Pads - Super-Absorbent 5 Layers Waterproof - 56 x 56 cm - Disposable Puppy Pee Pads
- Price
- £7.02
- Rating
- 4.3/5
- Reviews
- 1,571
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Amazon Basics70%
- 1ABOVE10%
- BARGAIN FACTORY8%
- Cool Paws4%
- TBM3%
- DrySmart3%
- Open — no brand owns it (1 brand, 2%)
Dog Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Jun, Jul, Nov, Dec · busiest ÷ quietest = 21.9×
Top Dog Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- puppy pads1.3M/yr
- puppy training pads313K/yr
- dog mat106K/yr
- puppy pads 100 pack83K/yr
- dog pads53K/yr
- dog training pads48K/yr
- puppy pads 200 pack52K/yr
- large puppy pads39K/yr
- training pads32K/yr
- dog pee pad29K/yr
What reviews say buyers love and hate about Dog Mat
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“The quality is impressive; they absorb moisture and mess efficiently, without any leaks or becoming oversaturated”
“Super absorbent”
“Excellent value for money”
“Good size”
“no leaks or spillages”
What buyers complain about
80% of reviews“Not very absorbent”
“Leaks”
“NOT FIT FOR PURPOSE”
“Not good quality”
“They aren't very thick you do have to double them up”
Dog Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
