Dog Light

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £175K a year.

Searches, last 12 months

533K

Growth, 90 days vs prior 90

-74.4%

Conversion, latest week

4.3%

Market size, estimated

£175Ka year

Peak month

November40.2× the quietest month

Top search term

dog light80K searches a year

Listings sell for £7.67 on average, from £3.50 to £14.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.67 that is £4K to £6K a year per listing.

Average price

£7.67under the $15 to $100 sweet spot

Price range

£3.50–£14.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #169 within Collars, Harnesses & Leads. It carries 855 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#169in Collars, Harnesses & Leads

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

855per listing

Listings tracked

17

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months