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Dog Lick Bowl

Dog Lick Bowl shows beatable incumbent ratings (3.6★), but prices mostly outside the sweet spot ($7.63–$15.02) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 21Growth 12Conversion 66Competition 47Returns 99Price range 0Avg price 38Brand share 65Review moat 82Quality gap 99
This niche Category average

Is Dog Lick Bowl profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Lick Bowl is a £85K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 51/100.

Dog Lick Bowl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.0% over the last 90 days and 5.9% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr10K
Search volume / yr-27.0%138K
Conversion rate5.9%
Avg price£10.50

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 26
Top-5 product click share57%
Open market34%
Avg brand age14 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement100%
New entrants (1y)22· 2 succeeded
Avg rating3.6★
Avg reviews357

Top Dog Lick Bowl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

29%

  • Yipetor39%
  • DNTHYRIN8%
  • KxrTpx7%
  • EliphonTowne7%
  • Verneo5%
  • CMANLNYK5%

Dog Lick Bowl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR5.9%Products23Brands18Top 5 Brands66%OOS Rate20.0%Rating3.6★Reviews357Avg BSR#161
6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26

Top Dog Lick Bowl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dog licking bowl with ball30K/yr
  • dog lick ball26K/yr
  • dog lick bowl19K/yr
  • lick ball for dogs13K/yr
  • dog lick bowl with ball7K/yr
  • lick bowl for dogs10K/yr
  • yipetor lick bowl4K/yr
  • lickibowl6K/yr
  • licking dog toy6K/yr
  • dog licking bowl5K/yr

What reviews say buyers love and hate about Dog Lick Bowl

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Pet Friendly27%

Dog loves it

Fun/Entertainment Experience11%

works well at keeping him entertained

Ease Of Cleaning10%

it cleans up easily afterwards with warm water

Quality-Overall8%

Excellent quality

Value For Money7%

Worth it

What buyers complain about

72% of reviews
Quality-Overall15%

Absolutely rubbish

Ease Of Use11%

Not possible to open it

Size-Overall11%

Not fit for purpose

Durability10%

is a cheap ping pong ball made of two parts so it comes apart easily

Functionality-Overall8%

Didnt actually work

Dog Lick Bowl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Functionality-Overall
9%
3Quality-Overall
9%
4Ease Of Use
9%
5Durability
7%

Common Dog Lick Bowl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Lick Bowl 51/100 on Amazon United Kingdom — Worth a look. The niche generates £85K/yr across 23 tracked products. 2 of 22 products launched in the last 360 days are still selling. Search demand moved -27.0% over the last 90 days.
Dog Lick Bowl buyers on Amazon United Kingdom complain most about Quality-Overall, Ease Of Use, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.