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Dog Lick Bowl

Maybe

The products selling today average only 3.6★. But prices span $7.63–$15.02, mostly outside the sweet spot, so Dog Lick Bowl is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£85K/yr138K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
57%top-5 click share · 18 brands · 26 sellers

Flapen Score

Dog Lick Bowl against its category

The dotted line is the Pet Supplies average. Past it, Dog Lick Bowl is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Lick Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Lick Bowl 138K times last year and spent an estimated £85K. The top 5 brands take 66% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
5.9%
Market size, estimated
£85Ka year
Top search term
dog licking bowl with ball30K searches a year

02 · Price

A sale here is worth £10.50.

Listings sell for £10.50 on average, from £7.63 to £15.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.50 that is £1K to £3K a year per listing.

Average price
£10.50under the $15 to $100 sweet spot
Price range
£7.63–£15.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #161 within Feeding & Watering Supplies. It carries 357 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#161in Feeding & Watering Supplies
Average rating
3.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
2Amazon's first-year sales bar
Average brand age
14 months

Products

Top Dog Lick Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 rising

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

29%

  • Yipetor39%
  • DNTHYRIN8%
  • KxrTpx7%
  • EliphonTowne7%
  • Verneo5%
  • CMANLNYK5%

Demand

Dog Lick Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top Dog Lick Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog licking bowl with ball30K/yr
  • dog lick ball26K/yr
  • dog lick bowl19K/yr
  • lick ball for dogs13K/yr
  • dog lick bowl with ball7K/yr
  • lick bowl for dogs10K/yr
  • yipetor lick bowl4K/yr
  • lickibowl6K/yr
  • licking dog toy6K/yr
  • dog licking bowl5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Lick Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.22

Absolutely rubbish

Cheaply made Not worth the money at all

Poor quality

Ease Of Use11%−0.16

Not possible to open it

Impossible to open

Very hard to get apart

Size-Overall11%−0.09

Not fit for purpose

the part you put yoghurt or treat is to big

Way too small

Durability10%−0.09

is a cheap ping pong ball made of two parts so it comes apart easily

fell to pieces

Only lasted 2 weeks

Functionality-Overall8%−0.07

Didnt actually work

Only moderately successful

Slow feeder

Love

Pet Friendly27%

Dog loves it

My cat likes it too

Great for keeping your dog entertained

Fun/Entertainment Experience11%+0.75

works well at keeping him entertained

Fun puppy toy

Hours of Entertainment

Ease Of Cleaning10%+0.66

it cleans up easily afterwards with warm water

Easy to clean

Easy to wash by hand would highly recommend

Quality-Overall8%−0.22

Excellent quality

It seems well made

A fantastic set overall

Value For Money7%+0.29

Worth it

Works well and is good value for money

Good value, works well

Return

0.3% Return rate 35% Fixable by listing

Size-Overall29%█▁▂▃▃▄

Not fit for purpose

the part you put yoghurt or treat is to big

Way too small

Functionality-Overall9%▁▁▆▅██

Didnt actually work

Only moderately successful

Slow feeder

Quality-Overall9%▁█▄▄▂▃

Absolutely rubbish

Cheaply made Not worth the money at all

Poor quality

Ease Of Use9%▁█▂▂▂▃

Not possible to open it

Impossible to open

Very hard to get apart

Durability7%▁▁█▆█▅

is a cheap ping pong ball made of two parts so it comes apart easily

fell to pieces

Only lasted 2 weeks

FAQ

Common Dog Lick Bowl questions

Answered from the same tracked data.