Dog Kennels for Outside
MaybeThe average product has only 150 reviews. But buyers convert on only 0.4% of searches, so Dog Kennels for Outside is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £127K/yr436K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 28%top-5 click share · 34 brands · 120 sellers
Flapen Score
Dog Kennels for Outside against its category
The dotted line is the Pet Supplies average. Past it, Dog Kennels for Outside is stronger. Inside it, weaker.
Market
The Dog Kennels for Outside market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Kennels for Outside 436K times last year and spent an estimated £127K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 436K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £127Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- dog kennel outdoor84K searches a year
02 · Price
A sale here is worth £65.89.
Listings sell for £65.89 on average, from £16.43 to £345.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £65.89 that is £0 to £7K a year per listing.
- Average price
- £65.89inside the $15 to $100 sweet spot
- Price range
- £16.43–£345.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #84 within Beds, Bedding & Furniture. It carries 150 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 40%
- Out of stock, average day
- 27.2%
- Average rank
- #84in Beds, Bedding & Furniture
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 150per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 4 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Dog Kennels for Outside products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VOUNOT Dog House Weatherproof Pet Shelter with Sloped Roof Durable Kennel with Non-Slip Feet for Indoor & Outdoor Use 75×63×51cm White
- Price
- £32.66
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 8mo ago

72cm x 1.04m Medium Outdoor Garden Cosy Wooden Dog House Kennel with Window
- Price
- £65.70
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 2y ago

PawHut Wooden Dog Kennel Outdoor Elevated Dog House 65H x 97L x 72Wcm Grey
- Price
- £79.21
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

VOUNOT Dog House Weatherproof Pet Shelter with Sloped Roof Durable Kennel with Non-Slip Feet for Indoor & Outdoor Use 75×63×51cm Beige
- Price
- £34.99
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 8mo ago

HYGRAD BUILT TO SURVIVE Large Waterproof Outdoor Indoor Plastic Pet Puppy Dog House Home Shelter Kennel Water Resistant and Attractive for Small to Large Sized Dogs - Perfect for Backyards
- Price
- £30.25
- Rating
- 4.2/5
- Reviews
- 360
- Age
- 9y ago
Trending
90-day click momentum
Maxmass Plastic Dog House Weather-Resistant Dog Kennel with Roof Elevated Floor Air Vents Indoor Outdoor Pet House Waterproof Pet Cage Large Pet Shelter for Dogs Cats Rabbits (Deep Green+White)
- Price
- £75.30
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

Maxmass Plastic Dog House Weather-Resistant Dog Kennel with Roof Elevated Floor Air Vents Indoor Outdoor Pet House Waterproof Pet Cage Large Pet Shelter for Dogs Cats Rabbits (Dark Blue+White)
- Price
- £73.88
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

GYMAX Plastic Dog House Indoor Outdoor Dog Kennel with Metal Lockable Door Air Vents & Sloping Roof Puppy Shelter for Small Medium Cats Rabbits Puppies (Blue+White)
- Price
- £32.71
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago

Maxmass Plastic Dog House Weather-Resistant Pet Shelter with Metal Lockable Door Slanted Roof Air Vents Indoor Outdoor Pet Kennel Dog Shelter Crate Pets House for Puppy Cat Rabbit (Green+White)
- Price
- £33.08
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

VOUNOT Dog House Weatherproof Pet Shelter with Sloped Roof Durable Kennel with Non-Slip Feet for Indoor & Outdoor Use 75×63×51cm Beige
- Price
- £34.99
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 8mo ago
Newest
by launch date
GYMAX Plastic Dog House Indoor Outdoor Dog Kennel with Metal Lockable Door Air Vents & Sloping Roof Puppy Shelter for Small Medium Cats Rabbits Puppies (Blue+White)
- Price
- £32.71
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 4mo ago

Maxmass Plastic Dog House Weather-Resistant Dog Kennel with Roof Elevated Floor Air Vents Indoor Outdoor Pet House Waterproof Pet Cage Large Pet Shelter for Dogs Cats Rabbits (Deep Green+White)
- Price
- £75.30
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

Maxmass Plastic Dog House Weather-Resistant Dog Kennel with Roof Elevated Floor Air Vents Indoor Outdoor Pet House Waterproof Pet Cage Large Pet Shelter for Dogs Cats Rabbits (Dark Blue+White)
- Price
- £73.88
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

Maxmass Plastic Dog House Weather-Resistant Pet Shelter with Metal Lockable Door Slanted Roof Air Vents Indoor Outdoor Pet Kennel Dog Shelter Crate Pets House for Puppy Cat Rabbit (Green+White)
- Price
- £33.08
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 4mo ago

PawHut Dog Kennel Outdoor for Medium Dogs Dog House 85 x 79 x 82 cm Grey
- Price
- £64.25
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
120
Top-5 brand share
57%
Top 20: 91%
Top-5 click share
28%
Top 20: 62%
Open market
38%
- VOUNOT21%
- PawHut18%
- Samuel ALEXANDER8%
- Maxmass6%
- GYMAX5%
- HYGRAD BUILT TO SURVIVE4%
Demand
Dog Kennels for Outside search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Dog Kennels for Outside search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog kennel outdoor84K/yr
- dog kennel69K/yr
- dog house70K/yr
- dog house outdoor37K/yr
- outdoor dog kennel34K/yr
- kennel19K/yr
- outdoor dog kennels17K/yr
- plastic dog kennel13K/yr
- outdoor dog house16K/yr
- large dog kennel outdoor10K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Kennels for Outside
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I imagined
too small
Not for large dogs at all
virtually impossible to put together
Difficult to assemble took a while
Very fiddly to put together
They are very cheaply made
Not the best
Poor quality
It's a tad flimsy
Not very strong
Not sturdy
Roof doesnt seal properly may let rain in
So not sure how water proof it is
NOT waterproof
Love
Easy assembly
Easy to assemble
Real easy to set up
Great product, easy to assemble and a very good quality
Good quality
The build quality is great
Dog loves it
Cats love it
Cat approves
Excellent value
Good value
Worth the money
Very Sturdy
Strong plastic construction
A very well made robust kennel
Return
1.4% Return rate 64% Fixable by listing
Bigger than I imagined
too small
Not for large dogs at all
virtually impossible to put together
Difficult to assemble took a while
Very fiddly to put together
It's a tad flimsy
Not very strong
Not sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Kennels for Outside questions
Answered from the same tracked data.









