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Dog Kennels for Outside

Maybe

The average product has only 150 reviews. But buyers convert on only 0.4% of searches, so Dog Kennels for Outside is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£127K/yr436K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
28%top-5 click share · 34 brands · 120 sellers

Flapen Score

Dog Kennels for Outside against its category

The dotted line is the Pet Supplies average. Past it, Dog Kennels for Outside is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Kennels for Outside market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Kennels for Outside 436K times last year and spent an estimated £127K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 436K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
436K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
0.4%
Market size, estimated
£127Ka year
Peak month
November1.8× the quietest month
Top search term
dog kennel outdoor84K searches a year

02 · Price

A sale here is worth £65.89.

Listings sell for £65.89 on average, from £16.43 to £345.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £65.89 that is £0 to £7K a year per listing.

Average price
£65.89inside the $15 to $100 sweet spot
Price range
£16.43–£345.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #84 within Beds, Bedding & Furniture. It carries 150 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
40%
Out of stock, average day
27.2%
Average rank
#84in Beds, Bedding & Furniture
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
150per listing
Listings tracked
65

04 · Newcomers

Amazon counts 4 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dog Kennels for Outside products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

120

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

28%

Top 20: 62%

Open market

38%

  • VOUNOT21%
  • PawHut18%
  • Samuel ALEXANDER8%
  • Maxmass6%
  • GYMAX5%
  • HYGRAD BUILT TO SURVIVE4%

Demand

Dog Kennels for Outside search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Dog Kennels for Outside search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog kennel outdoor84K/yr
  • dog kennel69K/yr
  • dog house70K/yr
  • dog house outdoor37K/yr
  • outdoor dog kennel34K/yr
  • kennel19K/yr
  • outdoor dog kennels17K/yr
  • plastic dog kennel13K/yr
  • outdoor dog house16K/yr
  • large dog kennel outdoor10K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Kennels for Outside

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.28

Bigger than I imagined

too small

Not for large dogs at all

Assembly/Installation12%−0.02

virtually impossible to put together

Difficult to assemble took a while

Very fiddly to put together

Quality-Overall9%

They are very cheaply made

Not the best

Poor quality

Strength7%

It's a tad flimsy

Not very strong

Not sturdy

Water Resistance6%−0.09

Roof doesnt seal properly may let rain in

So not sure how water proof it is

NOT waterproof

Love

Assembly/Installation14%−0.02

Easy assembly

Easy to assemble

Real easy to set up

Quality-Overall12%

Great product, easy to assemble and a very good quality

Good quality

The build quality is great

Pet Friendly11%

Dog loves it

Cats love it

Cat approves

Value For Money10%+1.41

Excellent value

Good value

Worth the money

Strength10%

Very Sturdy

Strong plastic construction

A very well made robust kennel

Return

1.4% Return rate 64% Fixable by listing

Size-Overall56%▅▄██▆▅

Bigger than I imagined

too small

Not for large dogs at all

Defective Material/Parts12%▅█▄▂▃▄
Assembly/Installation6%▇▄▁▇█▄

virtually impossible to put together

Difficult to assemble took a while

Very fiddly to put together

Strength6%▅██▃▅▂

It's a tad flimsy

Not very strong

Not sturdy

Advertised Vs Actual Product4%▇▆▁▆▄█

FAQ

Common Dog Kennels for Outside questions

Answered from the same tracked data.