dog jumper
Skip itSoft demand (-69.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good793.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.65–£19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.00avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 1.2M searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate
Growth
Bad-69.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog jumper is a £84K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog jumper market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £64K–£80K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 74%
- Out of stock
- 25.0%
- Avg brand age
- 36 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
83 rising
Sellers
120
Top-5 brand share
32%
Top 20: 69%
Top-5 click share
15%
Top 20: 43%
Open market
64%
- Jacko & Co8%
- Jodsen7%
- SMALLLEE_LUCKY_STORE6%
- Feuvois6%
- Fiohiros5%
- Zoruam4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.4×
Top dog jumper search terms
- dog clothes136K/yr
- dog jumper320K/yr
- chihuahua clothes38K/yr
- dog clothes for small dogs31K/yr
- dog fleece113K/yr
- puppy clothes18K/yr
- dog jumpers111K/yr
- puppy jumper29K/yr
- dachshund jumper49K/yr
- dog jumpers medium size90K/yr
Top dog jumper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dog Hoodie Pet Clothes for Dog Cat Dog Sweaters Small Breed Fashion Puppy with Fruit Snack Zipper Pocket Dog Cat Drawstring Sweatshirt (Grey XS)
Zoruam£4.923.8★60 rev
Dog Jumper Knitted Dog Clothes Bear Dogs Cardigan Puppy Jumper Soft Dogs Sweater Puppy Clothes Outfit Apparel for Small Medium Doggy Cat Jumpers (Beige S)
Feuvois£10.384.2★152 rev
3PCS Dog Jumpers Knit Sweaters for Small to Medium Dogs Soft Warm Winter Dog Outfits for Small Dogs in White Khaki and Dark Gray
JBLJDWD£10.043.1★45 rev
Dog Jumper Knitted Dog Clothes Bear Dogs Cardigan Puppy Jumper Soft Dogs Sweater Puppy Clothes Outfit Apparel for Small Medium Doggy Cat Jumpers (Beige XS)
Feuvois£10.214.2★152 rev
Dog Bee Hoodies Halloween Pet Bee Costume Hoodies Cat Dog Clothing Cute Dress Up Costume Apparel Coat Clothes Pet Supplies For Small Medium Dogs Kitten Puppy
OXFUZZ£7.453.9★61 rev
Newest
by launch date
Viiotu Dog Clothes for Small Dogs Summer Dog Soft Tank Top Sleeveless Vest Puppy Breathable Wave Dog Pyjamas with D-Ring Pet Dog T-Shirt for Small Medium Dog Cat (Pink Wave M)
viiotu£4.997 rev
Dog Floral Dress Cute Dog Dresses with Pink Bow Pet Princess Dresses Pink Floral Dogs Cat Clothes Spring Summer Pet Clothes for Chihuahua Yorkie Puppy and Small Cats (XS Size)
Larrel£3.646 rev
3PCS Dog Jumpers Knit Sweaters for Small to Medium Dogs Soft Warm Winter Dog Outfits for Small Dogs in White Khaki and Dark Gray
JBLJDWD£10.0445 rev
Dog Jumpers Dog Clothes Dogs Jumpers Small with Soft Fabric for Small Breed Dogs and Daily Use Cozy Animal Wear in Multiple Colors (2 PCS)
YSFVNP£6.959 rev
Dog Jumper Soft Knit Turtleneck Sweater for Small Dogs and Puppies Warm Winter Clothing Coat for Small Breeds Cozy Stretchable Outfit for Cold Weather White
Olivvia£4.019 rev
Trending
90-day click momentum
Jodsen Turtleneck Dog Jumper Warm Puppy Sweater for Small Dogs Winter Knitted Pullover Soft Clothes Vest Pet Autumn Outfit Welsh Corgi Yorkshire Terrier Baby Beagles (M Purple)
Jodsen£5.164.1★
Viiotu Dog Clothes for Small Dogs Summer Dog Soft Tank Top Sleeveless Vest Puppy Breathable Wave Dog Pyjamas with D-Ring Pet Dog T-Shirt for Small Medium Dog Cat (Pink Wave M)
viiotu£4.995.0★
Dog Jumper Knitted Dog Clothes Bear Dogs Cardigan Puppy Jumper Soft Dogs Sweater Puppy Clothes Outfit Apparel for Small Medium Doggy Cat Jumpers (Beige S)
Feuvois£10.384.2★
Dog Floral Dress Cute Dog Dresses with Pink Bow Pet Princess Dresses Pink Floral Dogs Cat Clothes Spring Summer Pet Clothes for Chihuahua Yorkie Puppy and Small Cats (XS Size)
Larrel£3.643.5★
Yaopelky Pet Clothes for Small Dogs Cat Summer Fall Heart Print Shirt Stretchable Ruffle Long Sleeve Outfits for Chihuahua Schnauzer Shih Tzu Yorkie (Pink M)
Yaopelky£7.844.6★
What buyers say about dog jumper
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“Lovely quality, really nice coat”
“Good price”
“Dogs look so cute in these”
“Comfy”
“Good for the use I bought them for”
“super soft”
“Very cute lightweight jumper”
“The material is soft”
“As advertised”
What buyers complain about
“Ridiculously small”
“Trash”
“Very thin”
“The finish on the grey one is poor with it starting to come apart”
“more indifferent colours and patterns”
“Not waterproof”
“Not comfortable, hard to put on. due to its size”
“Beware of Sizing Info”
“I feels its a bit expensive for what it is”
“It isn't that easy to put on”
Top return reasons
Common questions
- Is dog jumper profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 145 tracked products. 0 of 42 products launched in the last 360 days are still selling. 90-day search growth is -69.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the dog jumper niche?
- 83 brands and 120 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in dog jumper?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.9% — above our launch gate.
- When does demand for dog jumper peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 23.4× the quietest.
- What does it cost to enter the dog jumper niche?
- Listings span £2.65–£19.96; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.