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Dog Jumper

soft demand (-69.6% this quarter) — Dog Jumper doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 21Growth 0Conversion 11Competition 96Returns 8Price range 29Avg price 22Brand share 96Review moat 68Quality gap 90
This niche Category average

Is Dog Jumper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Jumper is a £84K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Dog Jumper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -69.6% over the last 90 days and 0.9% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr10K
Search volume / yr-69.6%1.2M
Conversion rate0.9%
Avg price£8.00

Who owns the niche?

The top 5 brands hold 32% of demand, so 68% of the market is open.

68%

open market share

Brands · sellers83 · 120
Top-5 product click share15%
Open market68%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 145 products

Sponsored placement74%
New entrants (1y)42· 0 succeeded
Avg rating4.1★
Avg reviews793

Top Dog Jumper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

83 rising

Sellers

120

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

15%

Top 20: 43%

Open market

64%

  • Jacko & Co8%
  • Jodsen7%
  • SMALLLEE_LUCKY_STORE6%
  • Feuvois6%
  • Fiohiros5%
  • Zoruam4%

Dog Jumper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.9%Products145Brands83Top 5 Brands32%OOS Rate25.0%Rating4.1★Reviews793Avg BSR#67
90K70KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.4×

Top Dog Jumper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dog clothes136K/yr
  • dog jumper320K/yr
  • chihuahua clothes38K/yr
  • dog clothes for small dogs31K/yr
  • dog fleece113K/yr
  • puppy clothes18K/yr
  • dog jumpers111K/yr
  • puppy jumper29K/yr
  • dachshund jumper49K/yr
  • dog jumpers medium size90K/yr

What reviews say buyers love and hate about Dog Jumper

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Size-Overall34%

True to size

Quality-Overall17%

Lovely quality, really nice coat

Value For Money10%

Good price

Pet Friendly4%

Dogs look so cute in these

Comfort-Overall4%

Comfy

What buyers complain about

80% of reviews
Size-Overall63%

Ridiculously small

Quality-Overall5%

Trash

Thickness3%

Very thin

Stitch/Finish/Polish2%

The finish on the grey one is poor with it starting to come apart

Color2%

more indifferent colours and patterns

Dog Jumper return rate & reasons

Why buyers send it back, as a share of all return requests.

9.9%

Return rate

96%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
96%
2Quality-Overall
1%
3Advertised Vs Actual Product
1%
4Ease Of Use
1%
5Material Quality
1%

Common Dog Jumper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Jumper 44/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 145 tracked products. 0 of 42 products launched in the last 360 days are still selling. Search demand moved -69.6% over the last 90 days.
Search demand for Dog Jumper on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 23.4× the quietest.