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Dog Jumper

Fail

Demand is soft, at -69.6% this quarter, so Dog Jumper is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£84K/yr1.2M searches / yr
90-day growth
-69.6%search demand this quarter
Competition
15%top-5 click share · 83 brands · 120 sellers

Flapen Score

Dog Jumper against its category

The dotted line is the Pet Supplies average. Past it, Dog Jumper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Jumper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Jumper 1.2M times last year and spent an estimated £84K. The top 5 brands take 32% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -69.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-69.6%
Conversion, latest week
0.9%
Market size, estimated
£84Ka year
Peak month
November23.4× the quietest month
Top search term
dog clothes136K searches a year

02 · Price

A sale here is worth £8.00.

Listings sell for £8.00 on average, from £2.65 to £19.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £8.00 that is £0 to £800 a year per listing.

Average price
£8.00under the $15 to $100 sweet spot
Price range
£2.65–£19.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£800
Returns
9.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #67 within Clothing & Accessories. It carries 793 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
99%
Out of stock, average day
25.0%
Average rank
#67in Clothing & Accessories
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
793per listing
Listings tracked
145

04 · Newcomers

Amazon counts 0 of last year's 42 launches as successful.

42 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dog Jumper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

83 rising

Sellers

120

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

15%

Top 20: 43%

Open market

64%

  • Jacko & Co8%
  • Jodsen7%
  • SMALLLEE_LUCKY_STORE6%
  • Feuvois6%
  • Fiohiros5%
  • Zoruam4%

Demand

Dog Jumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.4×

Search terms

Top Dog Jumper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog clothes136K/yr
  • dog jumper320K/yr
  • chihuahua clothes38K/yr
  • dog clothes for small dogs31K/yr
  • dog fleece113K/yr
  • puppy clothes18K/yr
  • dog jumpers111K/yr
  • puppy jumper29K/yr
  • dachshund jumper49K/yr
  • dog jumpers medium size90K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Jumper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall63%−0.80

Ridiculously small

it was too big

Sizing is inaccurate

Quality-Overall5%+1.19

Trash

Poor quality

Rubbish

Thickness3%−0.05

Very thin

on the small side for medium very tight on my 6 month old dachshund colours are good material is very thin

The material was much thinner than expected

Stitch/Finish/Polish2%−0.05

The finish on the grey one is poor with it starting to come apart

the stitching is coming undone already

The stitching was broken on arrival

Color2%

more indifferent colours and patterns

its very faded now

Looks like the colour will run as its stained the packaging

Love

Size-Overall34%−0.80

True to size

Fits fine

It fits like a glove

Quality-Overall17%+1.19

Lovely quality, really nice coat

Looks well made

Beautiful quality

Value For Money10%+0.74

Good price

Well worth the money

Excellent value

Pet Friendly4%

Dogs look so cute in these

Very happy suits dog very easy to put on comfortable and washable and very soft will buy again

Dog loves it

Comfort-Overall4%+0.42

Comfy

I like how comfortable it is to wear for my dog

making it comfortable for everyday wear

Return

9.9% Return rate 96% Fixable by listing

Size-Overall96%██████

Ridiculously small

it was too big

Sizing is inaccurate

Quality-Overall1%█▅▅▆▂▄

Trash

Poor quality

Rubbish

Advertised Vs Actual Product1%▆▅▃▃█▄

Beware of Sizing Info

Misleading measurements advertised

Ease Of Use1%▁█▅▅▁▁

It isn't that easy to put on

it is a bit tricky to get on

Material Quality1%▅▄▇▁█▃

FAQ

Common Dog Jumper questions

Answered from the same tracked data.