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Dog Ice Lolly

Maybe

Search demand grew >1,000% this quarter. But prices span $5.02–$14.88, mostly outside the sweet spot, so Dog Ice Lolly is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£18K/yr40K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
60%top-5 click share · 8 brands · 15 sellers

Flapen Score

Dog Ice Lolly against its category

The dotted line is the Pet Supplies average. Past it, Dog Ice Lolly is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ice Lolly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Ice Lolly 40K times last year and spent an estimated £18K. The top 5 brands take 94% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.0%
Market size, estimated
£18Ka year
Top search term
dog ice lolly13K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £5.02 to £14.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.19 that is £0 to £919 a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£5.02–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£919
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #854 within Treats. It carries 150 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
45%
Out of stock, average day
17.3%
Average rank
#854in Treats
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
150per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dog Ice Lolly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 flat

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

3%

  • Generic43%
  • WOOF&BREW21%
  • Frozzys15%
  • I Love My9%
  • Fuzzl5%
  • Surrey Feed3%
  • Open — no brand owns it (2 brands, 3%)

Search terms

Top Dog Ice Lolly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog ice lolly13K/yr
  • dog ice pops6K/yr
  • frozen dog treats6K/yr
  • pup ice5K/yr
  • pup ice dog lollies4K/yr
  • dog ice lollies4K/yr
  • doggy ice lollies4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ice Lolly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.08

Look elsewhere can be bought cheaper

Probably on the expensive side

Expensive for the amount you get

Flavor12%−0.08

No flavour at all

didn't taste of any flavor

I can't personally vouch for the flavours but

Smell10%−0.15

It smelled so bad

Absolutely rotten, they smell disgusting, my dog even thinks so, she absolutely will not touch these, you could see it in her face how repulsive she found the smell

Quality-Overall5%−0.04

Low Quality and Very Breakable

Poor quality

Pretty low quality

Advertised Vs Actual Product5%−0.06

Personally dont agree with the advertisement

Love

Pet Friendly42%

Happy dogs

Dog approved

My dogs love this

Flavor9%−0.08

The everyday natural flavour

Great flavour choice

My dog loved the different flavours

Taste-Overall8%+0.31

Terrific Treat

must taste good

Natural treats

Value For Money7%−0.08

Good value

Great value

Excellent value for money

Ease Of Use7%−0.03

easy to store

They have been very handy for training

Easy to use

FAQ

Common Dog Ice Lolly questions

Answered from the same tracked data.