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Dog Ice Lolly

Maybe

Search demand grew >1,000% this quarter. But prices span $5.02–$14.88, mostly outside the sweet spot, so Dog Ice Lolly is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£18K/yr40K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
60%top-5 click share · 8 brands · 15 sellers

Flapen Score

Dog Ice Lolly against its category

The dotted line is the Pet Supplies average. Past it, Dog Ice Lolly is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ice Lolly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Ice Lolly 40K times last year and spent an estimated £18K. The top 5 brands take 94% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.0%
Market size, estimated
£18Ka year
Top search term
dog ice lolly13K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £5.02 to £14.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.19 that is £0 to £919 a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£5.02–£14.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£919
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #854 within Treats. It carries 150 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
45%
Out of stock, average day
17.3%
Average rank
#854in Treats
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
150per listing
Listings tracked
20

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dog Ice Lolly products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 flat

Sellers

15

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

3%

  • Generic43%
  • WOOF&BREW21%
  • Frozzys15%
  • I Love My9%
  • Fuzzl5%
  • Surrey Feed3%
  • Open — no brand owns it (2 brands, 3%)

Search terms

Top Dog Ice Lolly search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog ice lolly13K/yr
  • dog ice pops6K/yr
  • frozen dog treats6K/yr
  • pup ice5K/yr
  • pup ice dog lollies4K/yr
  • dog ice lollies4K/yr
  • doggy ice lollies4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ice Lolly

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Pet Friendly”
29%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Look elsewhere can be bought cheaper”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dog Ice Lolly questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data