Is dog ice lolly profitable to sell on Amazon United Kingdom?

The niche generates £18K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (54/100).

How competitive is the dog ice lolly niche?

8 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in dog ice lolly?

Top complaints mined from reviews: Value For Money, Flavor, Smell. The return rate is 0.0%.

What does it cost to enter the dog ice lolly niche?

Listings span £5.02–£14.88; the average listing price is £9.19 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.

dog ice lolly

Worth a look

Shows demand growing >1,000% this quarter, but prices mostly outside the sweet spot ($5.02–$14.88) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great150.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.19

avg listing price — sweet spot $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad£18K

£18K/yr · 40K searches

Price range

Bad£5.02–£14.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, dog ice lolly is a £18K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

dog ice lolly market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £14K–£18K; units × avg price
Conversion rate: 5.0%
Avg BSR: #854
Page quality: 0%
Prime: 45%
Sponsored: 40%
Out of stock: 17.3%
Avg brand age: 40 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Generic43%
WOOF&BREW21%
Frozzys15%
I Love My9%
Fuzzl5%
Surrey Feed3%
Open — no brand owns it (2 brands, 3%)

Top dog ice lolly search terms

dog ice lolly13K/yr >1,000%3.8% conv.
dog ice pops6K/yr >1,000%4.7% conv.
frozen dog treats6K/yr >1,000%3.0% conv.
pup ice5K/yr >1,000%1.6% conv.
pup ice dog lollies4K/yr >1,000%4.2% conv.
dog ice lollies4K/yr >1,000%3.5% conv.
doggy ice lollies4K/yr >1,000%2.9% conv.

All search terms

Top dog ice lolly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WOOF&BREW Paw Pops Cooling Ice Pop Treats for Dogs - 10 Pack x 50ml

WOOF&BREW£5.363.7★161 rev

Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g

Frozzys£9.024.5★100 rev

Pup-Ice Freezable Rocket Lolly Treats for Dogs 90g Strawberry & Banana Flavour Chew For Digestion Multivitamins

Generic£7.903.7★10 rev

Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks

I Love My£8.254.6★51 rev

Pup-Ice Freezable Sprinkle Lolly Treats for Dogs 90g Strawberry Carob & Coconut Flavour Chew For Digestion Multivitamins

Generic£7.924.8★5 rev

Newest

by launch date

Cooling Dog Treats Fruit Lollies Variety Pack (Contains 6 Lollies) - Watermelon/Pineapple READY TO FREEZE AT HOME. (Suitable for Small Breed Dogs).

Surrey Feed£11.150 rev

1mo ago

Cooling Dog Treat Rocket Lollies Variety Pack (Contains 4 lollies) - Banana & Chocolate/Strawberry & Banana READY TO FREEZE AT HOME (Suitable for Medium Sized Dogs)

Surrey Feed£11.062 rev

1mo ago

Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks

I Love My£8.2551 rev

6mo ago

Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g

Frozzys£9.02100 rev

6mo ago

Fuzzl Puppy Treats with Bonus Glow Ball - Puppy Pops Variety Pack 2 x Beef & Sweet Potato 2 x Chicken & Duck 2 x Apple Carrot & Parsnip 6pk High Reward Dog Food Chews

Fuzzl£12.3417 rev

1y ago

What buyers say about dog ice lolly

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly42%

“Happy dogs”

Flavor9%

“The everyday natural flavour”

Taste-Overall8%

“Terrific Treat”

Value For Money7%

“Good value”

Ease Of Use7%

“easy to store”

Ease Of Chewing/Swallowing5%

“Worthwhile chews for dogs”

Quality-Overall5%

“Good quality well made dig treats”

Smell2%

“Also brings out the smell too”

Durability2%

“Durable and will keep your pet occupied for a few hours”

Weather Proof2%

“Very good for him in this hot weather the UK is experiencing”

What buyers complain about

Value For Money29%

“Look elsewhere can be bought cheaper”

Flavor12%

“No flavour at all”

Smell10%

“It smelled so bad”

Quality-Overall5%

“Low Quality and Very Breakable”

Advertised Vs Actual Product5%

“Personally dont agree with the advertisement”

Indigestion5%

“Diarrhea”

Taste-Overall3%

“didn't taste of any flavor”

Ease Of Chewing/Swallowing2%

“chewable the breakage causes a hazard”

Residue2%

“unfortunately for me he can clear his lick mat of all traces in a few minutes”

Adhesion/Stickiness2%

“Cos they can make a sticky mess”

Common questions

Is dog ice lolly profitable to sell on Amazon United Kingdom?: The niche generates £18K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (54/100).
How competitive is the dog ice lolly niche?: 8 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in dog ice lolly?: Top complaints mined from reviews: Value For Money, Flavor, Smell. The return rate is 0.0%.
What does it cost to enter the dog ice lolly niche?: Listings span £5.02–£14.88; the average listing price is £9.19 (sweet spot $15–$100). The average incumbent carries 150 reviews — the moat a new listing must climb.