Dog Ice Lolly
Dog Ice Lolly shows demand growing >1,000% this quarter, but prices mostly outside the sweet spot ($5.02–$14.88) keeps it on the watch list.
Flapen Score
Is Dog Ice Lolly profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Ice Lolly is a £18K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 54/100.
Dog Ice Lolly: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved >1,000% over the last 90 days and 5.0% of searches end in a purchase.
£18K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 20 products
Top Dog Ice Lolly products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WOOF&BREW Paw Pops Cooling Ice Pop Treats for Dogs - 10 Pack x 50ml
- Price
- £5.36
- Rating
- 3.7/5
- Reviews
- 161
- Age
- 2y ago
Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g
- Price
- £9.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago
Pup-Ice Freezable Rocket Lolly Treats for Dogs 90g Strawberry & Banana Flavour Chew For Digestion Multivitamins
- Price
- £7.90
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago
Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago
Pup-Ice Freezable Sprinkle Lolly Treats for Dogs 90g Strawberry Carob & Coconut Flavour Chew For Digestion Multivitamins
- Price
- £7.92
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
Pup-Ice Freezable Rocket Lolly Treat for Large Dogs 90g Strawberry & Banana Flavour Chew For Digestion Multivitamins
- Price
- £7.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Pup-Ice Smoothies Freezable Lolly Treats for Dogs 60g Strawberry Flavour Chew For Digestion Multivitamins
- Price
- £7.94
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Cooling Dog Treats Fruit Lollies Variety Pack (Contains 6 Lollies) - Watermelon/Pineapple READY TO FREEZE AT HOME. (Suitable for Small Breed Dogs).
- Price
- £11.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago
Pups-Ice Freezable Fruity Lollies Treats for Dogs Bulk Variety Pack 240g Apple/Pineapple/Watermelon/Strawberry Flavour Chew For Digestion Multivitamins
- Price
- £14.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch dateCooling Dog Treats Fruit Lollies Variety Pack (Contains 6 Lollies) - Watermelon/Pineapple READY TO FREEZE AT HOME. (Suitable for Small Breed Dogs).
- Price
- £11.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Cooling Dog Treat Rocket Lollies Variety Pack (Contains 4 lollies) - Banana & Chocolate/Strawberry & Banana READY TO FREEZE AT HOME (Suitable for Medium Sized Dogs)
- Price
- £11.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago
Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g
- Price
- £9.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago
Fuzzl Puppy Treats with Bonus Glow Ball - Puppy Pops Variety Pack 2 x Beef & Sweet Potato 2 x Chicken & Duck 2 x Apple Carrot & Parsnip 6pk High Reward Dog Food Chews
- Price
- £12.34
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
3%
- Generic43%
- WOOF&BREW21%
- Frozzys15%
- I Love My9%
- Fuzzl5%
- Surrey Feed3%
- Open — no brand owns it (2 brands, 3%)
Top Dog Ice Lolly search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog ice lolly13K/yr
- dog ice pops6K/yr
- frozen dog treats6K/yr
- pup ice5K/yr
- pup ice dog lollies4K/yr
- dog ice lollies4K/yr
- doggy ice lollies4K/yr
What reviews say buyers love and hate about Dog Ice Lolly
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Happy dogs”
“The everyday natural flavour”
“Terrific Treat”
“Good value”
“easy to store”
What buyers complain about
75% of reviews“Look elsewhere can be bought cheaper”
“No flavour at all”
“It smelled so bad”
“Low Quality and Very Breakable”
“Personally dont agree with the advertisement”
Common Dog Ice Lolly questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
