Dog Ice Lolly
MaybeSearch demand grew >1,000% this quarter. But prices span $5.02–$14.88, mostly outside the sweet spot, so Dog Ice Lolly is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £18K/yr40K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 15 sellers
Flapen Score
Dog Ice Lolly against its category
The dotted line is the Pet Supplies average. Past it, Dog Ice Lolly is stronger. Inside it, weaker.
Market
The Dog Ice Lolly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Ice Lolly 40K times last year and spent an estimated £18K. The top 5 brands take 94% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £18Ka year
- Top search term
- dog ice lolly13K searches a year
02 · Price
A sale here is worth £9.19.
Listings sell for £9.19 on average, from £5.02 to £14.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.19 that is £0 to £919 a year per listing.
- Average price
- £9.19under the $15 to $100 sweet spot
- Price range
- £5.02–£14.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£919
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #854 within Treats. It carries 150 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 45%
- Out of stock, average day
- 17.3%
- Average rank
- #854in Treats
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 150per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Dog Ice Lolly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WOOF&BREW Paw Pops Cooling Ice Pop Treats for Dogs - 10 Pack x 50ml
- Price
- £5.36
- Rating
- 3.7/5
- Reviews
- 161
- Age
- 2y ago

Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g
- Price
- £9.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago

Pup-Ice Freezable Rocket Lolly Treats for Dogs 90g Strawberry & Banana Flavour Chew For Digestion Multivitamins
- Price
- £7.90
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago

Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago

Pup-Ice Freezable Sprinkle Lolly Treats for Dogs 90g Strawberry Carob & Coconut Flavour Chew For Digestion Multivitamins
- Price
- £7.92
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
Pup-Ice Freezable Rocket Lolly Treat for Large Dogs 90g Strawberry & Banana Flavour Chew For Digestion Multivitamins
- Price
- £7.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Pup-Ice Smoothies Freezable Lolly Treats for Dogs 60g Strawberry Flavour Chew For Digestion Multivitamins
- Price
- £7.94
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Cooling Dog Treats Fruit Lollies Variety Pack (Contains 6 Lollies) - Watermelon/Pineapple READY TO FREEZE AT HOME. (Suitable for Small Breed Dogs).
- Price
- £11.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago

Pups-Ice Freezable Fruity Lollies Treats for Dogs Bulk Variety Pack 240g Apple/Pineapple/Watermelon/Strawberry Flavour Chew For Digestion Multivitamins
- Price
- £14.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
Cooling Dog Treats Fruit Lollies Variety Pack (Contains 6 Lollies) - Watermelon/Pineapple READY TO FREEZE AT HOME. (Suitable for Small Breed Dogs).
- Price
- £11.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Cooling Dog Treat Rocket Lollies Variety Pack (Contains 4 lollies) - Banana & Chocolate/Strawberry & Banana READY TO FREEZE AT HOME (Suitable for Medium Sized Dogs)
- Price
- £11.06
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago

Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g
- Price
- £9.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago

Fuzzl Puppy Treats with Bonus Glow Ball - Puppy Pops Variety Pack 2 x Beef & Sweet Potato 2 x Chicken & Duck 2 x Apple Carrot & Parsnip 6pk High Reward Dog Food Chews
- Price
- £12.34
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
3%
- Generic43%
- WOOF&BREW21%
- Frozzys15%
- I Love My9%
- Fuzzl5%
- Surrey Feed3%
- Open — no brand owns it (2 brands, 3%)
Search terms
Top Dog Ice Lolly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog ice lolly13K/yr
- dog ice pops6K/yr
- frozen dog treats6K/yr
- pup ice5K/yr
- pup ice dog lollies4K/yr
- dog ice lollies4K/yr
- doggy ice lollies4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Ice Lolly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Look elsewhere can be bought cheaper
Probably on the expensive side
Expensive for the amount you get
No flavour at all
didn't taste of any flavor
I can't personally vouch for the flavours but
It smelled so bad
Absolutely rotten, they smell disgusting, my dog even thinks so, she absolutely will not touch these, you could see it in her face how repulsive she found the smell
Low Quality and Very Breakable
Poor quality
Pretty low quality
Personally dont agree with the advertisement
Love
Happy dogs
Dog approved
My dogs love this
The everyday natural flavour
Great flavour choice
My dog loved the different flavours
Terrific Treat
must taste good
Natural treats
Good value
Great value
Excellent value for money
easy to store
They have been very handy for training
Easy to use
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Ice Lolly questions
Answered from the same tracked data.









