Dog Harness

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £394K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

1.1%

Market size, estimated

£394Ka year

Peak month

September1.3× the quietest month

Top search term

dog harness1.1M searches a year

Listings sell for £12.33 on average, from £5.98 to £24.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £12.33 that is £3K to £6K a year per listing.

Average price

£12.33under the $15 to $100 sweet spot

Price range

£5.98–£24.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

5.5%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #21 within Collars, Harnesses & Leads. It carries 16,202 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

2.5%

Average rank

#21in Collars, Harnesses & Leads

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

16,202per listing

Listings tracked

51

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months