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Dog Halloween Costumes

Maybe

The products selling today average only 4.0★. But buyers convert on only 0.5% of searches, so Dog Halloween Costumes is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£41K/yr729K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
38%top-5 click share · 36 brands · 54 sellers

Flapen Score

Dog Halloween Costumes against its category

The dotted line is the Pet Supplies average. Past it, Dog Halloween Costumes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Halloween Costumes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Halloween Costumes 729K times last year and spent an estimated £41K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
729K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
0.5%
Market size, estimated
£41Ka year
Peak month
October51.7× the quietest month
Top search term
dog costume80K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £3.81 to £33.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £12.08 that is £0 to £1K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£3.81–£33.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 39.5% of listings are out of stock. The average listing ranks #267 within Clothing & Accessories. It carries 202 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
98%
Out of stock, average day
39.5%
Average rank
#267in Clothing & Accessories
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
202per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Halloween Costumes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

54

Top-5 brand share

59%

Top 20: 88%

Top-5 click share

38%

Top 20: 72%

Open market

41%

  • WAFUNNE25%
  • Bprtcra10%
  • OXFUZZ8%
  • PEPAXON8%
  • Molain4%
  • DELIFUR4%

Demand

Dog Halloween Costumes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 51.7×

Search terms

Top Dog Halloween Costumes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog costume80K/yr
  • costumes for dogs58K/yr
  • dog halloween costume294K/yr
  • dog fancy dress14K/yr
  • dog fancy dress costumes16K/yr
  • dog outfit17K/yr
  • dog costumes19K/yr
  • dog costumes for small dogs19K/yr
  • dog costumes for medium dogs15K/yr
  • dog costumes for large dogs11K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Halloween Costumes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.17

Sizes big

this was too small

Maybe a bit smaller than I was expecting

Value For Money17%−0.11

Really cheap item not worth the money

For the amount of money not worth it

Quality-Overall11%+1.85

Not what I was expecting disappointed in quality

Instructions/User Manual/Troubleshooting6%−0.08

instructions not at all clear

Strength2%−0.01

it's a wobbly struggle sound

Love

Quality-Overall27%+1.85

A good quality dressing up item

Excellent quality

Really well made so cute

Size-Overall14%−0.17

not a bad fit whatsoever

Fit like a glove

Will fit XL dogs, easily, if they're brave

Fun/Entertainment Experience13%−0.12

along with his favourite toy

This is a great fun novelty

Great fun

Value For Money9%−0.11

Good value

well worth the money

Inflation/Deflation6%+0.86

Stays inflated, works great, looks funny, 10/10 - it's a sausage dog costume for 2 people, the only thing left to decide is who is the front and who is the butt

Return

4.3% Return rate 83% Fixable by listing

Size-Overall79%█▆▇▇▆▆

Sizes big

this was too small

Maybe a bit smaller than I was expecting

Quality-Overall9%▁▃█▄▁▅

Not what I was expecting disappointed in quality

Advertised Vs Actual Product2%▁▁▂▆▆█
Defective Material/Parts2%▁█▁▁█▄
Inflation/Deflation2%▁▇▁▁█▁

FAQ

Common Dog Halloween Costumes questions

Answered from the same tracked data.