dog halloween costumes
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.5%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great201.87avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good£3.81–£33.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad£41K£41K/yr · 729K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, dog halloween costumes is a £41K/yr Amazon United Kingdom market (729K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog halloween costumes market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £97K–£121K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 74%
- Out of stock
- 39.5%
- Avg brand age
- 33 months
- Avg seller age
- 201 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
54
Top-5 brand share
59%
Top 20: 88%
Top-5 click share
38%
Top 20: 72%
Open market
41%
- WAFUNNE25%
- Bprtcra10%
- OXFUZZ8%
- PEPAXON8%
- Molain4%
- DELIFUR4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 51.7×
Top dog halloween costumes search terms
- dog costume80K/yr
- costumes for dogs58K/yr
- dog halloween costume294K/yr
- dog fancy dress14K/yr
- dog fancy dress costumes16K/yr
- dog outfit17K/yr
- dog costumes19K/yr
- dog costumes for small dogs19K/yr
- dog costumes for medium dogs15K/yr
- dog costumes for large dogs11K/yr
Top dog halloween costumes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deadly Doll Dog Clothes Bprtcra Pets Costume Halloween Cosplay for Dogs Funny Dog Party Clothes Hat Christmas Costume Dog Party Clothes (M)
Bprtcra£10.514.2★467 rev
WAFUNNE Flannel Animal Hooded Costume Onesie for Kids Boys Girls Cosplay Halloween Easter Dog Tedy 120 Brown
WAFUNNE£22.883.9★12 rev
PEPAXON Pet Halloween Costumes Funny Dog Costume Cowboy Rider Dog Costume for Small Medium Large Dogs (XL)
PEPAXON£10.844.2★27 rev
Dog Bee Hoodies Halloween Pet Bee Costume Hoodies Cat Dog Clothing Cute Dress Up Costume Apparel Coat Clothes Pet Supplies For Small Medium Dogs Kitten Puppy
OXFUZZ£7.453.9★61 rev
WAFUNNE Flannel Dog Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Pug 120
WAFUNNE£20.564.7★4 rev
Newest
by launch date
WLLHYF Pet Cowboy Costume Dog Halloween Costumes Pet Mini Cowboy Hat Bandana Scarf West Accessories for Small Medium Large Dogs Cat Daily Wearing Holiday Halloween Festival Party Decoration
WLLHYF£6.0214 rev
HSSPYY Halloween Pet Vampire Cape Adjustable Red & Black Fancy Dress for Medium Dogs (Beagle Shiba Inu French Bulldog) Spooky Cloak with Stand-Up Collar 50cm
HSSPYY£7.22157 rev
XIMISHOP 2PCS Halloween Dog King Cloak CostumeCute Funny Halloween Dog King Cape with Crown Adjustable Pet King Cloak for Medium Dogs Large Cats Cosplay Party Supplies AccessoriesM
XIMISHOP£4.8111 rev
Poptrend Inflatable Costume Dachshund Double Dog Costume for Adult Inflatable Double Dog Blow up Costumes Halloween Dachshund Costumes Men Women Funny Fancy Dress Party
Poptrend£33.3449 rev
Molain Funny Dog Cat Cosplay Wig Pet Wigs Trimmable Pet Costume (Brown)
Molain£4.8435 rev
Trending
90-day click momentumWAFUNNE Flannel Animal Hooded Costume Onesie for Kids Boys Girls Cosplay Halloween Easter Dog Tedy 130 Brown
WAFUNNE£22.913.9★
WAFUNNE Flannel Animal Hooded Costume Onesie for Kids Boys Girls Cosplay Halloween Easter Dog Tedy 120 Brown
WAFUNNE£22.883.9★
WAFUNNE Flannel Animal Hooded Costume Onesie for Kids Boys Girls Cosplay Halloween Easter Dog Tedy 140 Brown
WAFUNNE£22.573.9★
WAFUNNE Flannel Animal Hooded Costume Onesie for Kids Boys Girls Cosplay Halloween Easter Dog Tedy 110 Brown
WAFUNNE£21.233.9★
WAFUNNE Flannel Dog Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Pug 120
WAFUNNE£20.564.7★
What buyers say about dog halloween costumes
What buyers praise and complain about, mined from review topics.What buyers love
“A good quality dressing up item”
“not a bad fit whatsoever”
“along with his favourite toy”
“Good value”
“Stays inflated, works great, looks funny, 10/10 - it's a sausage dog costume for 2 people, the only thing left to decide is who is the front and who is the butt”
“Great costume as described”
“Soft material and comfortable to wear”
“The design means it will fit a variety of sizes of dogs”
“It was very easy to set up - it has clear instructions”
“The onesie is soft and fluffy and it is warm and comfortable to wear”
What buyers complain about
“Sizes big”
“Really cheap item not worth the money”
“Not what I was expecting disappointed in quality”
“instructions not at all clear”
“it's a wobbly struggle sound”
“it's a wobbly struggle sound”
Top return reasons
Common questions
- Is dog halloween costumes profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 54 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dog halloween costumes niche?
- 36 brands and 54 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in dog halloween costumes?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 4.3%.
- When does demand for dog halloween costumes peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 51.7× the quietest.
- What does it cost to enter the dog halloween costumes niche?
- Listings span £3.81–£33.34; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.