Dog Gravy
MaybeReturns run at only 0.0% of orders. But demand is soft, at -24.7% this quarter, so Dog Gravy is a Maybe.
- Flapen Score
- 52 / 100Top 38% of 875 Pet Supplies niches · +2 vs the category median of 5052
- Market size
- £57K/yr85K searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 77 sellers
Flapen Score
Dog Gravy against its category
The dotted line is the Pet Supplies average. Past it, Dog Gravy is stronger. Inside it, weaker.
Market
The Dog Gravy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Gravy 85K times last year and spent an estimated £57K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £57Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- dog gravy40K searches a year
02 · Price
A sale here is worth £11.07.
Listings sell for £11.07 on average, from £4.31 to £40.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.07 that is £0 to £1K a year per listing.
- Average price
- £11.07under the $15 to $100 sweet spot
- Price range
- £4.31–£40.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #72 within Food. It carries 471 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #72in Food
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 471per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Dog Gravy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
- Price
- £8.22
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11mo ago

Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml
- Price
- £5.87
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 12y ago

YEARS Bone Broth for Dogs - Organic Lamb Dog Gravy Topper 100ml
- Price
- £4.31
- Rating
- 3.7/5
- Reviews
- 121
- Age
- 1y ago
Trending
90-day click momentum
Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU
- Price
- £17.09
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 4mo ago

Encore 100% Natural Lamb Bone Broth Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch
- Price
- £8.08
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago

Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

YEARS Bone Broth for Dogs - Probiotic Dog Gravy Variety 3 x 100ml
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

Vets Kitchen Grain Free Dry Dog Food Pork & Potato 6 kg
- Price
- £26.15
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 5y ago
Newest
by launch date
CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings
- Price
- £11.09
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1mo ago

Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU
- Price
- £17.09
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 4mo ago

Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
- Price
- £8.22
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
77
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
20%
- Years22%
- Fuzzl21%
- I Love My13%
- Vet's Kitchen10%
- Pooch & Mutt10%
- COYA5%
Demand
Dog Gravy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dog Gravy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog gravy40K/yr
- dog gravy granules27K/yr
- gravy for dogs8K/yr
- vets kitchen5K/yr
- vets kitchen sensitive dog food4K/yr
- vets kitchen dog food1K/yr
- dog+gravy+granules50/yr
Reviews and returns
What reviews say buyers love and hate about Dog Gravy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it's just a little bit pricey for the amount you get
some supermarkets so cheaper here
not for price
It's not a pleasant smell
It does smell a bit fishy
Awful smell
Thos made my non fussy eats everything dog very sick
One of our dogs has had an upset tummy
Food is upsetting her tummy
Wouldn't buy this flavour again
spread out the flavours more
The pooch said we came up trumps again every flavour was demolished
Carton is much bigger than other broths on the market
Small
Was hardly worth buying as the packet was so small
Love
Dog loves it
My dogs seem to enjoy it
Our dog quite likes this
Excellent product
interesting product
Excellent product Excellent seller would recommend
Good value for money
Good price
Worth every penny
So it just taste great also
Extra tasty
Good food
Easy to use and store
Easy to use
Easy to open
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Gravy questions
Answered from the same tracked data.









