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Dog Gravy

Dog Gravy shows low returns (0.0%), but soft demand (-24.7% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 14Growth 13Conversion 67Competition 62Returns 100Price range 70Avg price 42Brand share 49Review moat 76Quality gap 78
This niche Category average

Is Dog Gravy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Gravy is a £57K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.

Dog Gravy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.7% over the last 90 days and 6.1% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr5K
Search volume / yr-24.7%85K
Conversion rate6.1%
Avg price£11.07

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers14 · 77
Top-5 product click share48%
Open market25%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement82%
New entrants (1y)5· 1 succeeded
Avg rating4.3★
Avg reviews471

Top Dog Gravy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

77

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

20%

  • Years22%
  • Fuzzl21%
  • I Love My13%
  • Vet's Kitchen10%
  • Pooch & Mutt10%
  • COYA5%

Dog Gravy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR6.1%Products28Brands14Top 5 Brands75%OOS Rate12.6%Rating4.3★Reviews471Avg BSR#72
3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Dog Gravy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dog gravy40K/yr
  • dog gravy granules27K/yr
  • gravy for dogs8K/yr
  • vets kitchen5K/yr
  • vets kitchen sensitive dog food4K/yr
  • vets kitchen dog food1K/yr
  • dog+gravy+granules50/yr

What reviews say buyers love and hate about Dog Gravy

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Pet Friendly36%

Dog loves it

Quality-Overall14%

Excellent product

Value For Money13%

Good value for money

Taste-Overall7%

So it just taste great also

Ease Of Use5%

Easy to use and store

What buyers complain about

76% of reviews
Value For Money33%

it's just a little bit pricey for the amount you get

Smell21%

It's not a pleasant smell

Indigestion5%

Thos made my non fussy eats everything dog very sick

Flavor4%

Wouldn't buy this flavour again

Size-Overall4%

Carton is much bigger than other broths on the market

Common Dog Gravy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Gravy 52/100 on Amazon United Kingdom — Worth a look. The niche generates £57K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -24.7% over the last 90 days.
Search demand for Dog Gravy on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.