Dog Gravy
Dog Gravy shows low returns (0.0%), but soft demand (-24.7% this quarter) keeps it on the watch list.
Flapen Score
Is Dog Gravy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Gravy is a £57K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Dog Gravy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.7% over the last 90 days and 6.1% of searches end in a purchase.
£57K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Dog Gravy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
- Price
- £8.22
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11mo ago

Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml
- Price
- £5.87
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 12y ago

YEARS Bone Broth for Dogs - Organic Lamb Dog Gravy Topper 100ml
- Price
- £4.31
- Rating
- 3.7/5
- Reviews
- 121
- Age
- 1y ago
Trending
90-day click momentum
Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU
- Price
- £17.09
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 4mo ago

Encore 100% Natural Lamb Bone Broth Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch
- Price
- £8.08
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago

Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

YEARS Bone Broth for Dogs - Probiotic Dog Gravy Variety 3 x 100ml
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

Vets Kitchen Grain Free Dry Dog Food Pork & Potato 6 kg
- Price
- £26.15
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 5y ago
Newest
by launch date
CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings
- Price
- £11.09
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1mo ago

Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU
- Price
- £17.09
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 4mo ago

Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
- Price
- £8.22
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
77
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
20%
- Years22%
- Fuzzl21%
- I Love My13%
- Vet's Kitchen10%
- Pooch & Mutt10%
- COYA5%
Dog Gravy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Dog Gravy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog gravy40K/yr
- dog gravy granules27K/yr
- gravy for dogs8K/yr
- vets kitchen5K/yr
- vets kitchen sensitive dog food4K/yr
- vets kitchen dog food1K/yr
- dog+gravy+granules50/yr
What reviews say buyers love and hate about Dog Gravy
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Dog loves it”
“Excellent product”
“Good value for money”
“So it just taste great also”
“Easy to use and store”
What buyers complain about
76% of reviews“it's just a little bit pricey for the amount you get”
“It's not a pleasant smell”
“Thos made my non fussy eats everything dog very sick”
“Wouldn't buy this flavour again”
“Carton is much bigger than other broths on the market”
Common Dog Gravy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









