Dog Gravy
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -24.7% this quarter, so Dog Gravy is a Maybe.
- Flapen Score
- 52 / 100Top 38% of 875 Pet Supplies niches · +2 vs the category median of 5052
- Market size
- £57K/yr85K searches / yr
- 90-day growth
- -24.7%search demand this quarter
- Competition
- 48%top-5 click share · 14 brands · 77 sellers
Flapen Score
Dog Gravy against its category
The dotted line is the Pet Supplies average. Past it, Dog Gravy is stronger. Inside it, weaker.
Market
The Dog Gravy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Gravy 85K times last year and spent an estimated £57K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -24.7%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £57Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- dog gravy40K searches a year
02 · Price
A sale here is worth £11.07.
Listings sell for £11.07 on average, from £4.31 to £40.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.07 that is £0 to £1K a year per listing.
- Average price
- £11.07under the $15 to $100 sweet spot
- Price range
- £4.31–£40.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #72 within Food. It carries 471 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #72in Food
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 471per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Dog Gravy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
- Price
- £8.22
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11mo ago

Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml
- Price
- £5.87
- Rating
- 3.9/5
- Reviews
- 74
- Age
- 12y ago

YEARS Bone Broth for Dogs - Organic Lamb Dog Gravy Topper 100ml
- Price
- £4.31
- Rating
- 3.7/5
- Reviews
- 121
- Age
- 1y ago
Trending
estimated 90-day click momentum
Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU
- Price
- £17.09
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 4mo ago

Encore 100% Natural Lamb Bone Broth Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch
- Price
- £8.08
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 1y ago

Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

YEARS Bone Broth for Dogs - Probiotic Dog Gravy Variety 3 x 100ml
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 1y ago

Vets Kitchen Grain Free Dry Dog Food Pork & Potato 6 kg
- Price
- £26.15
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 5y ago
Newest
by launch date
CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings
- Price
- £11.09
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1mo ago

Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU
- Price
- £17.09
- Rating
- 3.9/5
- Reviews
- 21
- Age
- 4mo ago

Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy
- Price
- £8.22
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy
- Price
- £8.21
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
77
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 92%
Open market
20%
- Years22%
- Fuzzl21%
- I Love My13%
- Vet's Kitchen10%
- Pooch & Mutt10%
- COYA5%
Demand
Dog Gravy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dog Gravy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog gravy40K/yr
- dog gravy granules27K/yr
- gravy for dogs8K/yr
- vets kitchen5K/yr
- vets kitchen sensitive dog food4K/yr
- vets kitchen dog food1K/yr
- dog+gravy+granules50/yr
Reviews and returns
What reviews say buyers love and hate about Dog Gravy
We read the reviews and the return reasons for every product selling here.
“it's just a little bit pricey for the amount you get”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Gravy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









