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Dog Gravy

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -24.7% this quarter, so Dog Gravy is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£57K/yr85K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
48%top-5 click share · 14 brands · 77 sellers

Flapen Score

Dog Gravy against its category

The dotted line is the Pet Supplies average. Past it, Dog Gravy is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Gravy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Gravy 85K times last year and spent an estimated £57K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
6.1%
Market size, estimated
£57Ka year
Peak month
December1.5× the quietest month
Top search term
dog gravy40K searches a year

02 · Price

A sale here is worth £11.07.

Listings sell for £11.07 on average, from £4.31 to £40.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.07 that is £0 to £1K a year per listing.

Average price
£11.07under the $15 to $100 sweet spot
Price range
£4.31–£40.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #72 within Food. It carries 471 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#72in Food
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
471per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dog Gravy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

77

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

20%

  • Years22%
  • Fuzzl21%
  • I Love My13%
  • Vet's Kitchen10%
  • Pooch & Mutt10%
  • COYA5%

Demand

Dog Gravy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dog Gravy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog gravy40K/yr
  • dog gravy granules27K/yr
  • gravy for dogs8K/yr
  • vets kitchen5K/yr
  • vets kitchen sensitive dog food4K/yr
  • vets kitchen dog food1K/yr
  • dog+gravy+granules50/yr

Reviews and returns

What reviews say buyers love and hate about Dog Gravy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.22

it's just a little bit pricey for the amount you get

some supermarkets so cheaper here

not for price

Smell21%−0.16

It's not a pleasant smell

It does smell a bit fishy

Awful smell

Indigestion5%−0.08

Thos made my non fussy eats everything dog very sick

One of our dogs has had an upset tummy

Food is upsetting her tummy

Flavor4%+0.16

Wouldn't buy this flavour again

spread out the flavours more

The pooch said we came up trumps again every flavour was demolished

Size-Overall4%−0.02

Carton is much bigger than other broths on the market

Small

Was hardly worth buying as the packet was so small

Love

Pet Friendly36%

Dog loves it

My dogs seem to enjoy it

Our dog quite likes this

Quality-Overall14%+0.67

Excellent product

interesting product

Excellent product Excellent seller would recommend

Value For Money13%−0.22

Good value for money

Good price

Worth every penny

Taste-Overall7%+0.29

So it just taste great also

Extra tasty

Good food

Ease Of Use5%+0.10

Easy to use and store

Easy to use

Easy to open

FAQ

Common Dog Gravy questions

Answered from the same tracked data.