Is dog gravy profitable to sell on Amazon United Kingdom?

The niche generates £57K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the dog gravy niche?

14 brands and 77 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in dog gravy?

Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.

When does demand for dog gravy peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the dog gravy niche?

Listings span £4.31–£40.12; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.

dog gravy

Worth a look

Shows low returns (0.0%), but soft demand (-24.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great471.46

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.31–£40.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.07

avg listing price — sweet spot $15–$100

Market size

Bad£57K

£57K/yr · 85K searches

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, dog gravy is a £57K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dog gravy market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £44K–£55K; units × avg price
Conversion rate: 6.1%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 12.6%
Avg brand age: 60 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

20%

Years22%
Fuzzl21%
I Love My13%
Vet's Kitchen10%
Pooch & Mutt10%
COYA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top dog gravy search terms

dog gravy40K/yr -20.0%5.1% conv.
dog gravy granules27K/yr -9.7%4.5% conv.
gravy for dogs8K/yr -21.3%5.2% conv.
vets kitchen5K/yr -39.0%13.0% conv.
vets kitchen sensitive dog food4K/yr -72.8%11.1% conv.
vets kitchen dog food1K/yr -66.4%9.9% conv.
dog+gravy+granules50/yr -85.0%0.0% conv.

All search terms

Top dog gravy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie

I Love My£8.324.2★33 rev

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy

Fuzzl£8.224.1★115 rev

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy

Fuzzl£8.214.0★91 rev

Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml

Pooch & Mutt£5.873.9★74 rev

YEARS Bone Broth for Dogs - Organic Lamb Dog Gravy Topper 100ml

Years£4.313.7★121 rev

Newest

by launch date

CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings

CliniPaw£11.0939 rev

1mo ago

Barkyn Dog Gravy Food Topper Beef with Collagen & Hyaluronic Acid - Natural Meal Topper for Picky Eaters Skin & Joint Support - Pack of 12 x 100 ml Pouches Made in EU

Barkyn£17.0921 rev

4mo ago

Dog Gravy Food Toppers (25 Pack) Mixed Variety Gravy Sauce Toppers for Dogs - Peanut Butter Beef and Chicken 12g Each Real Meat Low Calorie

I Love My£8.3233 rev

6mo ago

Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy

Fuzzl£8.22115 rev

11mo ago

Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy

Fuzzl£8.2191 rev

11mo ago

What buyers say about dog gravy

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly36%

“Dog loves it”

Quality-Overall14%

“Excellent product”

Value For Money13%

“Good value for money”

Taste-Overall7%

“So it just taste great also”

Ease Of Use5%

“Easy to use and store”

Moist/Dry3%

“Thought it would be good to add moisture”

Smell3%

“Good dog food smells nice my dog loves it good quality”

Soothing/Teething2%

“Great For Dogs Teeth”

Ease Of Chewing/Swallowing2%

“easy for her to eat”

Flavor2%

“Dog loved the flavour, great price, delivered quickly”

What buyers complain about

Value For Money33%

“it's just a little bit pricey for the amount you get”

Smell21%

“It's not a pleasant smell”

Indigestion5%

“Thos made my non fussy eats everything dog very sick”

Flavor4%

“Wouldn't buy this flavour again”

Size-Overall4%

“Carton is much bigger than other broths on the market”

Strength3%

“Was a bit too strong for my wee doggo”

Advertised Vs Actual Product2%

“Totally my fault for not reading the description fully”

Natural Resource Wastage2%

“Total waste of money”

Ingredients-Overall2%

“Its a strange pinkish powder that does not dissolve properly at all”

Ease Of Use1%

“The powder is also quite difficult do mix in”

Common questions

Is dog gravy profitable to sell on Amazon United Kingdom?: The niche generates £57K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the dog gravy niche?: 14 brands and 77 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in dog gravy?: Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.
When does demand for dog gravy peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the dog gravy niche?: Listings span £4.31–£40.12; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.