dog games
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Price range
Good£3.36–£28.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.66avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad20,651.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad£28K£28K/yr · 82K searches
According to Flapen's Amazon United Kingdom niche tracking, dog games is a £28K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dog games market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £35K–£47K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 4.0%
- Avg brand age
- 33 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
45
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
6%
- Outward Hound83%
- LUKITO4%
- MateeyLife2%
- Catstages2%
- Vivifying2%
- TRIXIE1%
- Open — no brand owns it (7 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top dog games search terms
- nina ottosson dog puzzles24K/yr
- outward hound9K/yr
- outward hound dog toys12K/yr
- puzzle feeder8K/yr
- dog food puzzle9K/yr
- nina ottosson8K/yr
- dog activity3K/yr
- dog feeder puzzle5K/yr
- dog enrichment feeder3K/yr
- nina ottosson dog puzzle toys906/yr
Top dog games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nina Ottosson Interactive Dog Toys - Medium Level 2 - Dog Puzzle Toys & Treat Dispenser for Boredom Relief Mental Stimulation Enrichment - Reduces Anxiety Engages Smart Dogs by Outward Hound
Outward Hound£14.474.4★47,632 rev
Outward Hound Nina Ottosson Interactive Dog Toys - Medium Level 2 - Puzzle Feeder & Treat Dispenser for Boredom Relief Mental Stimulation Dog Enrichment - Reduces Anxiety Engages Smart Dogs
Outward Hound£13.154.6★2,133 rev
Outward Hound by Nina Ottosson Dog Twister Treat Puzzle Enrichment Toy Level 3 Advanced Purple
Outward Hound£15.604.2★32,022 rev
Outward Hound Nina Ottosson Challenge Slider Interactive Treat Puzzle Dog Enrichment Toy Level 3 Advanced Multicolored
Outward Hound£15.414.2★32,022 rev
Outward Hound Nina Ottosson Puppy Lickin Layers Interactive Dog Puzzle Game and Slow Feeder for Puppies
Outward Hound£12.264.3★556 rev
Newest
by launch date
Outward Hound by Nina Ottosson Lick N Flip Treat Puzzle Enrichment Dog Toy Level 1 Beginner Small Purple
Outward Hound£9.86145 rev
MateeyLife Basic Dog Bowls Anti-Choking Puzzle Interactive Slow Feeder Dog Bowl to Slow Down Eating for Small and Medium Dogs Black 2 Cups(7.8 In)
MateeyLife£5.845,799 rev
MateeyLife Interactive Dog Toys for Boredom Dog Puzzle Toys for Mental Stimulation Treat Dispenser Slow Feeder Enrichment Toy
MateeyLife£10.191,944 rev
Outward Hound by Nina Ottosson Tower of Treats Level 4 Expert Dog Treat Puzzle for Enrichment Orange
Outward Hound£28.7432,022 rev
LUKITO Dog Puzzle Toy Slow Feeder Bowl for Puzzle Interactive Toys Birthday Boredom IQ Training and Brain Stimulation Treat Toy Squeaky with Puppy Toys Green
LUKITO£9.99902 rev
Trending
90-day click momentumOutward Hound by Nina Ottosson Tower of Treats Level 4 Expert Dog Treat Puzzle for Enrichment Orange
Outward Hound£28.744.2★
Outward Hound by Nina Ottosson Treat Tumble Interactive Puzzle Ball Dog Toy Level 1 Beginner Pink Large (5.75 Diameter)
Outward Hound£8.934.3★
Outward Hound by Nina Ottosson Lick N Flip Treat Puzzle Enrichment Dog Toy Level 1 Beginner Small Purple
Outward Hound£9.864.2★
Outward Hound by Nina Ottosson Dog Twister Treat Puzzle Enrichment Toy Level 3 Advanced Purple
Outward Hound£15.604.2★
Outward Hound Nina Ottosson Interactive Dog Toys - Medium Level 2 - Puzzle Feeder & Treat Dispenser for Boredom Relief Mental Stimulation Dog Enrichment - Reduces Anxiety Engages Smart Dogs
Outward Hound£13.154.6★
What buyers say about dog games
What buyers praise and complain about, mined from review topics.What buyers love
“Good toy”
“Cats love it”
“good quality bowl”
“Good price”
“Really sturdy base”
“Durable and easy to clean”
“As advertised”
“Easy to use”
“size is perfect”
“Easy to clean”
What buyers complain about
“1st use broke very easily”
“Very Small”
“a bit too easy”
“they are not cheap”
“Absolute rubbish”
“plastic breaks easily”
“Cheap material”
“it gets really dirty fast”
“Slow feed”
“It doesnt say its dishwasher safe”
Top return reasons
Common questions
- Is dog games profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 42 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the dog games niche?
- 13 brands and 45 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in dog games?
- Top complaints mined from reviews: Durability, Size-Overall, Ease Of Use. The return rate is 1.1%.
- When does demand for dog games peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the dog games niche?
- Listings span £3.36–£28.74; the average listing price is £11.66 (sweet spot $15–$100). The average incumbent carries 20,651 reviews — the moat a new listing must climb.