Dog Games
a small market ($28K/yr) — Dog Games doesn't clear our bar today.
Flapen Score
Is Dog Games profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Games is a £28K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Dog Games: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.0% over the last 90 days and 3.0% of searches end in a purchase.
£28K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Dog Games products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nina Ottosson Interactive Dog Toys - Medium Level 2 - Dog Puzzle Toys & Treat Dispenser for Boredom Relief Mental Stimulation Enrichment - Reduces Anxiety Engages Smart Dogs by Outward Hound
- Price
- £14.47
- Rating
- 4.4/5
- Reviews
- 47,632
- Age
- 9y ago

Outward Hound Nina Ottosson Interactive Dog Toys - Medium Level 2 - Puzzle Feeder & Treat Dispenser for Boredom Relief Mental Stimulation Dog Enrichment - Reduces Anxiety Engages Smart Dogs
- Price
- £13.15
- Rating
- 4.6/5
- Reviews
- 2,133
- Age
- 3y ago

Outward Hound by Nina Ottosson Dog Twister Treat Puzzle Enrichment Toy Level 3 Advanced Purple
- Price
- £15.60
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 9y ago

Outward Hound Nina Ottosson Challenge Slider Interactive Treat Puzzle Dog Enrichment Toy Level 3 Advanced Multicolored
- Price
- £15.41
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 6y ago

Outward Hound Nina Ottosson Puppy Lickin Layers Interactive Dog Puzzle Game and Slow Feeder for Puppies
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 556
- Age
- 3y ago
Trending
90-day click momentum
Outward Hound by Nina Ottosson Tower of Treats Level 4 Expert Dog Treat Puzzle for Enrichment Orange
- Price
- £28.74
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 1y ago

Outward Hound by Nina Ottosson Treat Tumble Interactive Puzzle Ball Dog Toy Level 1 Beginner Pink Large (5.75 Diameter)
- Price
- £8.93
- Rating
- 4.3/5
- Reviews
- 24,728
- Age
- 8y ago

Outward Hound by Nina Ottosson Lick N Flip Treat Puzzle Enrichment Dog Toy Level 1 Beginner Small Purple
- Price
- £9.86
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago

Outward Hound by Nina Ottosson Dog Twister Treat Puzzle Enrichment Toy Level 3 Advanced Purple
- Price
- £15.60
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 9y ago

Outward Hound Nina Ottosson Interactive Dog Toys - Medium Level 2 - Puzzle Feeder & Treat Dispenser for Boredom Relief Mental Stimulation Dog Enrichment - Reduces Anxiety Engages Smart Dogs
- Price
- £13.15
- Rating
- 4.6/5
- Reviews
- 2,133
- Age
- 3y ago
Newest
by launch date
Outward Hound by Nina Ottosson Lick N Flip Treat Puzzle Enrichment Dog Toy Level 1 Beginner Small Purple
- Price
- £9.86
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago

MateeyLife Basic Dog Bowls Anti-Choking Puzzle Interactive Slow Feeder Dog Bowl to Slow Down Eating for Small and Medium Dogs Black 2 Cups(7.8 In)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 5,799
- Age
- 1y ago

MateeyLife Interactive Dog Toys for Boredom Dog Puzzle Toys for Mental Stimulation Treat Dispenser Slow Feeder Enrichment Toy
- Price
- £10.19
- Rating
- 4.3/5
- Reviews
- 1,944
- Age
- 1y ago

Outward Hound by Nina Ottosson Tower of Treats Level 4 Expert Dog Treat Puzzle for Enrichment Orange
- Price
- £28.74
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 1y ago

LUKITO Dog Puzzle Toy Slow Feeder Bowl for Puzzle Interactive Toys Birthday Boredom IQ Training and Brain Stimulation Treat Toy Squeaky with Puppy Toys Green
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
45
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
6%
- Outward Hound83%
- LUKITO4%
- MateeyLife2%
- Catstages2%
- Vivifying2%
- TRIXIE1%
- Open — no brand owns it (7 brands, 6%)
Dog Games demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top Dog Games search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nina ottosson dog puzzles24K/yr
- outward hound9K/yr
- outward hound dog toys12K/yr
- puzzle feeder8K/yr
- dog food puzzle9K/yr
- nina ottosson8K/yr
- dog activity3K/yr
- dog feeder puzzle5K/yr
- dog enrichment feeder3K/yr
- nina ottosson dog puzzle toys906/yr
What reviews say buyers love and hate about Dog Games
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good toy”
“Cats love it”
“good quality bowl”
“Good price”
“Really sturdy base”
What buyers complain about
63% of reviews“1st use broke very easily”
“Very Small”
“a bit too easy”
“they are not cheap”
“Absolute rubbish”
Dog Games return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Games questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









