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Dog Games

Fail

Shoppers spend an estimated $28K a year here, so Dog Games is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£28K/yr82K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
38%top-5 click share · 13 brands · 45 sellers

Flapen Score

Dog Games against its category

The dotted line is the Pet Supplies average. Past it, Dog Games is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Games 82K times last year and spent an estimated £28K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.0%
Market size, estimated
£28Ka year
Peak month
September3.0× the quietest month
Top search term
nina ottosson dog puzzles24K searches a year

02 · Price

A sale here is worth £11.66.

Listings sell for £11.66 on average, from £3.36 to £28.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.66 that is £0 to £1K a year per listing.

Average price
£11.66under the $15 to $100 sweet spot
Price range
£3.36–£28.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #105 within Toys. It carries 20,651 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
4.0%
Average rank
#105in Toys
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,651per listing
Listings tracked
42

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Games products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£848£2K£3K£3K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

45

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 82%

Open market

6%

  • Outward Hound83%
  • LUKITO4%
  • MateeyLife2%
  • Catstages2%
  • Vivifying2%
  • TRIXIE1%
  • Open — no brand owns it (7 brands, 6%)

Demand

Dog Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Dog Games search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nina ottosson dog puzzles24K/yr
  • outward hound9K/yr
  • outward hound dog toys12K/yr
  • puzzle feeder8K/yr
  • dog food puzzle9K/yr
  • nina ottosson8K/yr
  • dog activity3K/yr
  • dog feeder puzzle5K/yr
  • dog enrichment feeder3K/yr
  • nina ottosson dog puzzle toys906/yr

Reviews and returns

What reviews say buyers love and hate about Dog Games

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Durability”
1.1%of orders come back
“1st use broke very easily”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Games questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data