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Dog Games

Fail

Shoppers spend only $28K a year here, so Dog Games is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£28K/yr82K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
38%top-5 click share · 13 brands · 45 sellers

Flapen Score

Dog Games against its category

The dotted line is the Pet Supplies average. Past it, Dog Games is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Games market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Games 82K times last year and spent an estimated £28K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.0%
Market size, estimated
£28Ka year
Peak month
September3.0× the quietest month
Top search term
nina ottosson dog puzzles24K searches a year

02 · Price

A sale here is worth £11.66.

Listings sell for £11.66 on average, from £3.36 to £28.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.66 that is £0 to £1K a year per listing.

Average price
£11.66under the $15 to $100 sweet spot
Price range
£3.36–£28.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #105 within Toys. It carries 20,651 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
4.0%
Average rank
#105in Toys
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
20,651per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£848£2K£3K£3K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

45

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

6%

  • Outward Hound83%
  • LUKITO4%
  • MateeyLife2%
  • Catstages2%
  • Vivifying2%
  • TRIXIE1%
  • Open — no brand owns it (7 brands, 6%)

Demand

Dog Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Dog Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nina ottosson dog puzzles24K/yr
  • outward hound9K/yr
  • outward hound dog toys12K/yr
  • puzzle feeder8K/yr
  • dog food puzzle9K/yr
  • nina ottosson8K/yr
  • dog activity3K/yr
  • dog feeder puzzle5K/yr
  • dog enrichment feeder3K/yr
  • nina ottosson dog puzzle toys906/yr

Reviews and returns

What reviews say buyers love and hate about Dog Games

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.17

1st use broke very easily

might not last

Comes Apart Too Easily

Size-Overall11%−0.07

Very Small

not fit for purpose

its a bit big for him

Ease Of Use6%−0.06

a bit too easy

you can't get them out

A bit fiddly to fill

Value For Money6%

they are not cheap

A little overpriced if Im honest

And very over priced

Quality-Overall5%−0.05

Absolute rubbish

Extremely poor quality to the point of being dangerous

Load of rubbish- cheaply made

Love

Fun/Entertainment Experience28%+2.56

Good toy

Good Entertainment

Fun toy

Pet Friendly17%

Cats love it

Dog loves it

Happy dog happy life

Quality-Overall12%−0.05

good quality bowl

Excellent quality

Its a good quality dog puzzle

Value For Money5%

Good price

Value for money

Excellent value

Strength4%−0.03

Really sturdy base

Good and sturdy

Well made sturdy bowl

Return

1.1% Return rate 53% Fixable by listing

Size-Overall43%███▇█▆

Very Small

not fit for purpose

its a bit big for him

Quality-Overall10%▇▇▇█▅▇

Absolute rubbish

Extremely poor quality to the point of being dangerous

Load of rubbish- cheaply made

Defective Material/Parts8%▃▃▄▄▇█
Functionality-Overall5%▂▆▆█▃▅
Durability4%▇█▄▇▆▄

1st use broke very easily

might not last

Comes Apart Too Easily

FAQ

Common Dog Games questions

Answered from the same tracked data.