Dog Games
FailShoppers spend only $28K a year here, so Dog Games is a Fail.
- Flapen Score
- 44 / 100Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 5044
- Market size
- £28K/yr82K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 38%top-5 click share · 13 brands · 45 sellers
Flapen Score
Dog Games against its category
The dotted line is the Pet Supplies average. Past it, Dog Games is stronger. Inside it, weaker.
Market
The Dog Games market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Games 82K times last year and spent an estimated £28K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £28Ka year
- Peak month
- September3.0× the quietest month
- Top search term
- nina ottosson dog puzzles24K searches a year
02 · Price
A sale here is worth £11.66.
Listings sell for £11.66 on average, from £3.36 to £28.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.66 that is £0 to £1K a year per listing.
- Average price
- £11.66under the $15 to $100 sweet spot
- Price range
- £3.36–£28.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #105 within Toys. It carries 20,651 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 98%
- Out of stock, average day
- 4.0%
- Average rank
- #105in Toys
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 20,651per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dog Games products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nina Ottosson Interactive Dog Toys - Medium Level 2 - Dog Puzzle Toys & Treat Dispenser for Boredom Relief Mental Stimulation Enrichment - Reduces Anxiety Engages Smart Dogs by Outward Hound
- Price
- £14.47
- Rating
- 4.4/5
- Reviews
- 47,632
- Age
- 9y ago

Outward Hound Nina Ottosson Interactive Dog Toys - Medium Level 2 - Puzzle Feeder & Treat Dispenser for Boredom Relief Mental Stimulation Dog Enrichment - Reduces Anxiety Engages Smart Dogs
- Price
- £13.15
- Rating
- 4.6/5
- Reviews
- 2,133
- Age
- 3y ago

Outward Hound by Nina Ottosson Dog Twister Treat Puzzle Enrichment Toy Level 3 Advanced Purple
- Price
- £15.60
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 9y ago

Outward Hound Nina Ottosson Challenge Slider Interactive Treat Puzzle Dog Enrichment Toy Level 3 Advanced Multicolored
- Price
- £15.41
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 6y ago

Outward Hound Nina Ottosson Puppy Lickin Layers Interactive Dog Puzzle Game and Slow Feeder for Puppies
- Price
- £12.26
- Rating
- 4.3/5
- Reviews
- 556
- Age
- 3y ago
Trending
90-day click momentum
Outward Hound by Nina Ottosson Tower of Treats Level 4 Expert Dog Treat Puzzle for Enrichment Orange
- Price
- £28.74
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 1y ago

Outward Hound by Nina Ottosson Treat Tumble Interactive Puzzle Ball Dog Toy Level 1 Beginner Pink Large (5.75 Diameter)
- Price
- £8.93
- Rating
- 4.3/5
- Reviews
- 24,728
- Age
- 8y ago

Outward Hound by Nina Ottosson Lick N Flip Treat Puzzle Enrichment Dog Toy Level 1 Beginner Small Purple
- Price
- £9.86
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago

Outward Hound by Nina Ottosson Dog Twister Treat Puzzle Enrichment Toy Level 3 Advanced Purple
- Price
- £15.60
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 9y ago

Outward Hound Nina Ottosson Interactive Dog Toys - Medium Level 2 - Puzzle Feeder & Treat Dispenser for Boredom Relief Mental Stimulation Dog Enrichment - Reduces Anxiety Engages Smart Dogs
- Price
- £13.15
- Rating
- 4.6/5
- Reviews
- 2,133
- Age
- 3y ago
Newest
by launch date
Outward Hound by Nina Ottosson Lick N Flip Treat Puzzle Enrichment Dog Toy Level 1 Beginner Small Purple
- Price
- £9.86
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago

MateeyLife Basic Dog Bowls Anti-Choking Puzzle Interactive Slow Feeder Dog Bowl to Slow Down Eating for Small and Medium Dogs Black 2 Cups(7.8 In)
- Price
- £5.84
- Rating
- 4.6/5
- Reviews
- 5,799
- Age
- 1y ago

MateeyLife Interactive Dog Toys for Boredom Dog Puzzle Toys for Mental Stimulation Treat Dispenser Slow Feeder Enrichment Toy
- Price
- £10.19
- Rating
- 4.3/5
- Reviews
- 1,944
- Age
- 1y ago

Outward Hound by Nina Ottosson Tower of Treats Level 4 Expert Dog Treat Puzzle for Enrichment Orange
- Price
- £28.74
- Rating
- 4.2/5
- Reviews
- 32,022
- Age
- 1y ago

LUKITO Dog Puzzle Toy Slow Feeder Bowl for Puzzle Interactive Toys Birthday Boredom IQ Training and Brain Stimulation Treat Toy Squeaky with Puppy Toys Green
- Price
- £9.99
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
45
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
6%
- Outward Hound83%
- LUKITO4%
- MateeyLife2%
- Catstages2%
- Vivifying2%
- TRIXIE1%
- Open — no brand owns it (7 brands, 6%)
Demand
Dog Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Dog Games search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nina ottosson dog puzzles24K/yr
- outward hound9K/yr
- outward hound dog toys12K/yr
- puzzle feeder8K/yr
- dog food puzzle9K/yr
- nina ottosson8K/yr
- dog activity3K/yr
- dog feeder puzzle5K/yr
- dog enrichment feeder3K/yr
- nina ottosson dog puzzle toys906/yr
Reviews and returns
What reviews say buyers love and hate about Dog Games
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
1st use broke very easily
might not last
Comes Apart Too Easily
Very Small
not fit for purpose
its a bit big for him
a bit too easy
you can't get them out
A bit fiddly to fill
they are not cheap
A little overpriced if Im honest
And very over priced
Absolute rubbish
Extremely poor quality to the point of being dangerous
Load of rubbish- cheaply made
Love
Good toy
Good Entertainment
Fun toy
Cats love it
Dog loves it
Happy dog happy life
good quality bowl
Excellent quality
Its a good quality dog puzzle
Good price
Value for money
Excellent value
Really sturdy base
Good and sturdy
Well made sturdy bowl
Return
1.1% Return rate 53% Fixable by listing
Very Small
not fit for purpose
its a bit big for him
Absolute rubbish
Extremely poor quality to the point of being dangerous
Load of rubbish- cheaply made
1st use broke very easily
might not last
Comes Apart Too Easily
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Games questions
Answered from the same tracked data.









