dog frisbee
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.57–$11.24) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£103K£103K/yr · 125K searches
Review moat
Bad5,699.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.90avg listing price — sweet spot $15–$100
Price range
Bad£3.57–£11.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dog frisbee is a £103K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dog frisbee market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £99K–£119K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 11.7%
- Avg brand age
- 44 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
71
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
59%
Top 20: 94%
Open market
21%
- KONG27%
- Chuckit!25%
- Vivifying10%
- Nerf Dog7%
- SKIPDAWG6%
- TRIXIE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top dog frisbee search terms
- dog frisbee71K/yr
- frisbee dog toy21K/yr
- dog frisbee indestructible11K/yr
- kong frisbee for dogs7K/yr
- frisbee for dogs4K/yr
- kong frisbee5K/yr
- dog frisby3K/yr
- frisbees & tossing toys for dogs3K/yr
Top dog frisbee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KONG Flyer Flying Disc For Small Dogs
KONG£9.074.5★32,909 rev
Chuckit! Ultra Flight Frisbee Dog Toy (1-Pack)
Chuckit!£6.244.1★1,586 rev
Vivifying Dog Flying Disc 2 Pack 7 Inch Natural Rubber Floating Flying Saucer for Both Land and Water (Green + Red)
Vivifying£8.474.4★2,921 rev
Nerf Dog Rubber Tire Flyer Dog Toy Flying Disc Lightweight Durable Floats in Water Great for Beach and Pool 10 Inch Diameter for Medium/Large Breeds Single Unit Blue Original
Nerf Dog£9.733.9★12,014 rev
Chuckit! Paraflight Durable Flying Disc Dog Toy Large (1-Pack)
Chuckit!£8.534.4★16,189 rev
Newest
by launch date
DXPETA Dog Frisbee Toy Indestructible Flying Disc for Medium and Large Breeds Outdoor Water Floating Ring for Beach Training and Play Orange Base Design
DXPETA£11.242 rev
YcsRnn Dog Frisbee Indestructible Frisbee Dog Toy for Outdoor Play for Dogs Orange Red Blue Set of Three
YcsRnn£7.632 rev
QminTouyzs Frisbee Dog Toy 2-Pack Flying Disc for Dogs Durable Dog Frisbee Indestructible Fun Boomerang Frisbee for Outdoor Play
QminTouyzs£7.693 rev
Pets & Play Dog Frisbee 3 Pack | Rubber Flying Disc Dog Toy | 18cm Flexible Frisbee for Fetch Outdoor Training & Interactive Play | Dog Throw Toys for Puppy Small & Medium Dogs | Orange Yellow Blue
Pets & Play£8.1335 rev
SOL Cooper & Pals 4pk Flying Disc Ring Interactive Dog Toys Rubber Floating Fetch For Garden Beach Water Pool Outdoors - Medium to Large Breeds For Active Play & Exercise
SOL£4.9713 rev
Trending
90-day click momentumDXPETA Dog Frisbee Toy Indestructible Flying Disc for Medium and Large Breeds Outdoor Water Floating Ring for Beach Training and Play Orange Base Design
DXPETA£11.244.0★
Pets & Play Dog Frisbee 3 Pack | Rubber Flying Disc Dog Toy | 18cm Flexible Frisbee for Fetch Outdoor Training & Interactive Play | Dog Throw Toys for Puppy Small & Medium Dogs | Orange Yellow Blue
Pets & Play£8.134.3★
YcsRnn Dog Frisbee Indestructible Frisbee Dog Toy for Outdoor Play for Dogs Orange Red Blue Set of Three
YcsRnn£7.633.5★
QminTouyzs Frisbee Dog Toy 2-Pack Flying Disc for Dogs Durable Dog Frisbee Indestructible Fun Boomerang Frisbee for Outdoor Play
QminTouyzs£7.692.2★
Trixie Dog Disc Natural Rubber diameter 15 cm
TRIXIE£4.754.3★
What buyers say about dog frisbee
What buyers praise and complain about, mined from review topics.What buyers love
“Happy doggy”
“Durable fun”
“Great product good quality arrived quickly”
“still durable enough for regular play”
“Worth the money”
“Very sturdy”
“The colours are bright”
“They are a really good size”
“Easy to use”
“not too weighty so they are great to throw”
What buyers complain about
“Very easily broken”
“didn't go very far at all”
“Not fit for purpose”
“INCORRECT DESCRIPTION”
“not usual kong quality”
“Too hard”
“Very flimsy”
“A little heavy for small dogs. in my opinion”
“Might not last too long if theyre a chewer”
“It could be a bit cheaper, though, especially with so many competitors on the market now that fly farther”
Top return reasons
Common questions
- Is dog frisbee profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 24 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dog frisbee niche?
- 16 brands and 71 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in dog frisbee?
- Top complaints mined from reviews: Durability, Functionality-Overall, Size-Overall. The return rate is 0.7%.
- When does demand for dog frisbee peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the dog frisbee niche?
- Listings span £3.57–£11.24; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 5,699 reviews — the moat a new listing must climb.