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Dog Frisbee

Maybe

An estimated 0.7% of orders come back. But prices span $3.57–$11.24, mostly outside the sweet spot, so Dog Frisbee is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£103K/yr125K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
59%top-5 click share · 16 brands · 71 sellers

Flapen Score

Dog Frisbee against its category

The dotted line is the Pet Supplies average. Past it, Dog Frisbee is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Frisbee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Frisbee 125K times last year and spent an estimated £103K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
10.4%
Market size, estimated
£103Ka year
Peak month
August1.8× the quietest month
Top search term
dog frisbee71K searches a year

02 · Price

A sale here is worth £7.90.

Listings sell for £7.90 on average, from £3.57 to £11.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.90 that is £2K to £4K a year per listing.

Average price
£7.90under the $15 to $100 sweet spot
Price range
£3.57–£11.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #44 within Toys. It carries 5,699 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
11.7%
Average rank
#44in Toys
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,699per listing
Listings tracked
24

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dog Frisbee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

71

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 94%

Open market

21%

  • KONG27%
  • Chuckit!25%
  • Vivifying10%
  • Nerf Dog7%
  • SKIPDAWG6%
  • TRIXIE4%

Demand

Dog Frisbee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Dog Frisbee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog frisbee71K/yr
  • frisbee dog toy21K/yr
  • dog frisbee indestructible11K/yr
  • kong frisbee for dogs7K/yr
  • frisbee for dogs4K/yr
  • kong frisbee5K/yr
  • dog frisby3K/yr
  • frisbees & tossing toys for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Frisbee

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Pet Friendly”
28%of negative reviews mention “Durability”
0.7%of orders come back
“Very easily broken”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dog Frisbee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data