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Dog Frisbee

Maybe

Returns run at only 0.7% of orders. But prices span $3.57–$11.24, mostly outside the sweet spot, so Dog Frisbee is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£103K/yr125K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
59%top-5 click share · 16 brands · 71 sellers

Flapen Score

Dog Frisbee against its category

The dotted line is the Pet Supplies average. Past it, Dog Frisbee is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Frisbee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Frisbee 125K times last year and spent an estimated £103K. The top 5 brands take 75% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
10.4%
Market size, estimated
£103Ka year
Peak month
August1.8× the quietest month
Top search term
dog frisbee71K searches a year

02 · Price

A sale here is worth £7.90.

Listings sell for £7.90 on average, from £3.57 to £11.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £7.90 that is £2K to £4K a year per listing.

Average price
£7.90under the $15 to $100 sweet spot
Price range
£3.57–£11.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #44 within Toys. It carries 5,699 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
11.7%
Average rank
#44in Toys
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,699per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dog Frisbee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

71

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

21%

  • KONG27%
  • Chuckit!25%
  • Vivifying10%
  • Nerf Dog7%
  • SKIPDAWG6%
  • TRIXIE4%

Demand

Dog Frisbee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Dog Frisbee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog frisbee71K/yr
  • frisbee dog toy21K/yr
  • dog frisbee indestructible11K/yr
  • kong frisbee for dogs7K/yr
  • frisbee for dogs4K/yr
  • kong frisbee5K/yr
  • dog frisby3K/yr
  • frisbees & tossing toys for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Frisbee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.21

Very easily broken

Not Durable

it's already falling apart

Functionality-Overall8%−0.07

didn't go very far at all

doesnt fly very well

Doesn't fly properly

Size-Overall8%−0.03

Not fit for purpose

Quite large

to small

Advertised Vs Actual Product7%−0.09

INCORRECT DESCRIPTION

This is such a misleading advert

Not what it says on the tin

Quality-Overall6%+0.70

not usual kong quality

Absolutely rubbish

Poor Quality

Love

Pet Friendly17%

Happy doggy

Dog loves it

great for my dog to pick up

Fun/Entertainment Experience13%+0.49

Durable fun

Excellent fun

Very fun toy for both you and the dogs

Quality-Overall12%+0.70

Great product good quality arrived quickly

EXCELLENT QUALITY

Great quality, better than described quick delivery, excellent seller

Durability10%−0.21

still durable enough for regular play

Durable and flexible

they've held up better than expected so far

Value For Money8%+0.82

Worth the money

Great value

Good price

Return

0.7% Return rate 53% Fixable by listing

Size-Overall45%▃▇█▅▆▆

Not fit for purpose

Quite large

to small

Weight Heavy13%▄▄▁▃█▆

A little heavy for small dogs. in my opinion

Big heavy if you have a small dog

too heavy

Functionality-Overall8%▅▆█▄▅▁

didn't go very far at all

doesnt fly very well

Doesn't fly properly

Durability7%█▁▅▁▂▂

Very easily broken

Not Durable

it's already falling apart

Quality-Overall6%█▆▁▄▃▅

not usual kong quality

Absolutely rubbish

Poor Quality

FAQ

Common Dog Frisbee questions

Answered from the same tracked data.