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Dog Football

Fail

Prices span $5.51–$12.19, mostly outside the sweet spot, so Dog Football is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£47K/yr108K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
63%top-5 click share · 12 brands · 23 sellers

Flapen Score

Dog Football against its category

The dotted line is the Pet Supplies average. Past it, Dog Football is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Football 108K times last year and spent an estimated £47K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
4.5%
Market size, estimated
£47Ka year
Peak month
April2.5× the quietest month
Top search term
dog football61K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £5.51 to £12.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.80 that is £980 to £2K a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£5.51–£12.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£980–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #145 within Toys. It carries 1,514 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#145in Toys
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,514per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dog Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • HETOO34%
  • KONG16%
  • SPORTSPET15%
  • Petface8%
  • Coachi6%
  • Vivifying6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Dog Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Dog Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog football61K/yr
  • football for dogs16K/yr
  • dog footballs indestructible10K/yr
  • dog ball with tags6K/yr
  • dog football with grab tags10K/yr
  • dog footballs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Football

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.38

The problem is that after a few weeks

Not durable

then burst it within a few minutes

Size-Overall15%−0.11

Tiny ball

it was far too big

Small size

Value For Money9%−0.06

It proved to be a rather expensive single ball

quite pricey

Waste of money

Hard Feel8%−0.01

Its so tough

Surprised at how hard the plastic is

Not a tough as I thought

Quality-Overall6%+0.37

poor quality punctured first use

the pump quality is poor

Not great quality

Love

Fun/Entertainment Experience21%+1.80

Great Toy

Great fun

Fun toy

Pet Friendly19%

Perfect for dogs

Dogs love this

Strong dog loves it

Quality-Overall12%+0.37

Good quality

This ball is really good quality

Good item, had no faults so far

Durability8%−0.38

The quality and durability are very good, its value for money

Durable and a popular toy

it's durable enough to withstand enthusiastic play

Value For Money6%−0.06

Excellent value for money

Good price

Good value for money

Return

0.6% Return rate 68% Fixable by listing

Size-Overall61%▅█▇▆▆▆

Tiny ball

it was far too big

Small size

Hard Feel12%▁▁▅██▃

Its so tough

Surprised at how hard the plastic is

Not a tough as I thought

Durability5%▅▁▃▄▇█

The problem is that after a few weeks

Not durable

then burst it within a few minutes

Advertised Vs Actual Product4%█▁▁▅▂▂

However the description of size is deceiving

Nothing like the picture

Not four as shown

Material Quality4%▆▁▁█▄▄

Quite hard material

Solid plastic ball

Unsuitable material for dogs

FAQ

Common Dog Football questions

Answered from the same tracked data.