Dog Football
FailPrices span $5.51–$12.19, mostly outside the sweet spot, so Dog Football is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £47K/yr108K searches / yr
- 90-day growth
- +30.8%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 23 sellers
Flapen Score
Dog Football against its category
The dotted line is the Pet Supplies average. Past it, Dog Football is stronger. Inside it, weaker.
Market
The Dog Football market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Football 108K times last year and spent an estimated £47K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +30.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £47Ka year
- Peak month
- April2.5× the quietest month
- Top search term
- dog football61K searches a year
02 · Price
A sale here is worth £9.80.
Listings sell for £9.80 on average, from £5.51 to £12.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.80 that is £980 to £2K a year per listing.
- Average price
- £9.80under the $15 to $100 sweet spot
- Price range
- £5.51–£12.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £980–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #145 within Toys. It carries 1,514 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 4.7%
- Average rank
- #145in Toys
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,514per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dog Football products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HETOO Dog Balls Dog Football Toys with Webbing Dog Toy Ball (6 Inch Medium)
- Price
- £10.94
- Rating
- 4.2/5
- Reviews
- 5,389
- Age
- 5y ago

Kong Flexball for medium and large breed dogs
- Price
- £9.94
- Rating
- 4.3/5
- Reviews
- 4,075
- Age
- 6y ago

Petface Outdoor Paws Mighty Ball Dog Toy Large (Pack of 1)
- Price
- £5.51
- Rating
- 4.0/5
- Reviews
- 110
- Age
- 2y ago

SPORTSPET Dog Football with Grab Tabs Durable Interactive Dog Volleyball Floating Water Dog Toy for Indoor & Outdoor Play Dog Ball for Dog Birthday Gift (Yellow - Medium)
- Price
- £10.95
- Rating
- 3.9/5
- Reviews
- 774
- Age
- 1y ago

SPORTSPET Dog Football with Grab Tabs Durable Interactive Dog Volleyball Floating Water Dog Toy for Indoor & Outdoor Play Dog Ball for Dog Birthday Gift (Pink - Medium)
- Price
- £11.04
- Rating
- 3.9/5
- Reviews
- 774
- Age
- 1y ago
Trending
estimated 90-day click momentum
HETOO Dog Balls Dog Football Toys Dog Toy Ball (6 Inch Medium Red Blue)
- Price
- £10.12
- Rating
- 4.2/5
- Reviews
- 344
- Age
- 4y ago

SPORTSPET Dog Football with Grab Tabs Durable Interactive Dog Volleyball Floating Water Dog Toy for Indoor & Outdoor Play Dog Ball for Dog Birthday Gift (Pink - Medium)
- Price
- £11.04
- Rating
- 3.9/5
- Reviews
- 774
- Age
- 1y ago

Kong Flexball for medium and large breed dogs
- Price
- £9.94
- Rating
- 4.3/5
- Reviews
- 4,075
- Age
- 6y ago

Dog Football Toys Interactive Dog Ball with Grab Tabs Includes Air Pump Durable for Small & Medium Dogs Indoor Outdoor Waterplay (6 Inch) Orange & Blue
- Price
- £9.76
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 3y ago

HAWAKA Dog Toys Balls 6Inch/7Inch Dog Ball with Straps Herding Durable for Small Medium Pet Puppy Outdoor Toys Pet Training Ball (Paw-M)
- Price
- £7.77
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 12mo ago
Newest
by launch date
HETOO Dog Balls Dog Football Toys Dog Toy Ball (6 Inch Medium Light Blue)
- Price
- £10.99
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 9mo ago

RagQbuK Dog Football Interactive Toys with Webbing Interactive Water Toys with Grab Tabs Shape Retention for Small Medium Breed Indoor Outdoor (6 Inch)
- Price
- £8.86
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 10mo ago

Vivifying Interactive Dog Toys Ball PU Dog Football with Grab Tags Play Indoor&Outdoor for Tug of war and Burning Energy but Not for Chewing World Cup Dog Ball for Small Dogs (15.24cm/6in)
- Price
- £8.99
- Rating
- 4.1/5
- Reviews
- 120
- Age
- 10mo ago

clamado Interactive Dog Football with Grab Tabs Durable Floating Water Toy for Fetch & Tug Safe PU Material for Small & Medium Dogs Indoor & Outdoor Play (6 Inch)
- Price
- £8.09
- Rating
- 4.2/5
- Reviews
- 363
- Age
- 11mo ago

HAWAKA Dog Toys Balls 6Inch/7Inch Dog Ball with Straps Herding Durable for Small Medium Pet Puppy Outdoor Toys Pet Training Ball (Paw-M)
- Price
- £7.77
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
23
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
16%
- HETOO34%
- KONG16%
- SPORTSPET15%
- Petface8%
- Coachi6%
- Vivifying6%
- Open — no brand owns it (6 brands, 16%)
Demand
Dog Football search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.5×
Search terms
Top Dog Football search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog football61K/yr
- football for dogs16K/yr
- dog footballs indestructible10K/yr
- dog ball with tags6K/yr
- dog football with grab tags10K/yr
- dog footballs4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Football
We read the reviews and the return reasons for every product selling here.
“The problem is that after a few weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Football questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









