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Dog Football

Fail

Prices span $5.51–$12.19, mostly outside the sweet spot, so Dog Football is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£47K/yr108K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
63%top-5 click share · 12 brands · 23 sellers

Flapen Score

Dog Football against its category

The dotted line is the Pet Supplies average. Past it, Dog Football is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Football market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Football 108K times last year and spent an estimated £47K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
4.5%
Market size, estimated
£47Ka year
Peak month
April2.5× the quietest month
Top search term
dog football61K searches a year

02 · Price

A sale here is worth £9.80.

Listings sell for £9.80 on average, from £5.51 to £12.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.80 that is £980 to £2K a year per listing.

Average price
£9.80under the $15 to $100 sweet spot
Price range
£5.51–£12.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£980–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #145 within Toys. It carries 1,514 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#145in Toys
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,514per listing
Listings tracked
16

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dog Football products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

16%

  • HETOO34%
  • KONG16%
  • SPORTSPET15%
  • Petface8%
  • Coachi6%
  • Vivifying6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Dog Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Dog Football search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog football61K/yr
  • football for dogs16K/yr
  • dog footballs indestructible10K/yr
  • dog ball with tags6K/yr
  • dog football with grab tags10K/yr
  • dog footballs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Football

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Durability”
0.6%of orders come back
“The problem is that after a few weeks”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Football questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data