How competitive is the Dog Food Tin niche on Amazon United Kingdom?

3 brands and 150 sellers compete in Dog Food Tin on Amazon United Kingdom. The top 5 Dog Food Tin products take 51% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Dog Food Tin niche?

Dog Food Tin sells for £11.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.29–£18.64. The average incumbent carries 1,040 reviews — the moat a new listing must climb.

Dog Food Tin

Dog Food Tin shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Dog Food Tin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dog Food Tin is a £1.4M/yr Amazon United Kingdom market (774K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Dog Food Tin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 15.8% of searches end in a purchase.

£1.4M

revenue / yr

Units sold / yr150K

Search volume / yr-4.4%774K

Conversion rate15.8%

Avg price£11.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 150

Top-5 product click share51%

Open market0%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 26 products

Top Dog Food Tin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Butchers Wet Dog Food Tin Cans Grain Free Tripe Loaf Pate Recipes 9.6kg (24 x 400g)

Price: £16.18
Rating: 4.7/5
Reviews: 1,375
Age: 7y ago

Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 24x400g

Price: £15.69
Rating: 4.6/5
Reviews: 1,241
Age: 4y ago

Butchers Complete Wet Can Adult Dog Food Variety Pack 24x400g

Price: £16.43
Rating: 4.6/5
Reviews: 1,139
Age: 6y ago

Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 18x400g

Price: £13.07
Rating: 4.7/5
Reviews: 973
Age: 7y ago

Butchers Complete Wet Can Adult Dog Food Joint & Coat Pack 18x390g

Price: £14.82
Rating: 4.7/5
Reviews: 634
Age: 6y ago

Newest

by launch date

Butchers Complete Wet Tray Adult Dog Food Traditional Recipes Pack 24x150g

Price: £10.41
Rating: 4.8/5
Reviews: 729
Age: 1y ago

Butchers Complete Wet Tray Adult Dog Food Simply Gentle Pack 24x150g

Price: £10.39
Rating: 4.6/5
Reviews: 277
Age: 1y ago

Butchers Complete Wet Tray Adult Dog Food Lean & Tasty Pack 24x150g

Price: £10.43
Rating: 4.7/5
Reviews: 411
Age: 1y ago

PEDIGREE Adult Dog Food Pouches Mixed Selection in Jelly 40 x 100 g Mega Pack

Price: £10.37
Rating: 4.8/5
Reviews: 843
Age: 1y ago

Butchers Complete Wet Can Adult Dog Food Joint & Coat Pack 12x390g

Price: £9.96
Rating: 4.5/5
Reviews: 93
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

150

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

BUTCHER'S92%
Pedigree6%
Winalot2%
Open — no brand owns it (0%)

Top Dog Food Tin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

butchers dog food tins 24 pack247K/yr +2.6%17.5% conv.
butchers dog food180K/yr +3.7%14.1% conv.
butchers59K/yr +10.8%12.4% conv.
pedigree dog food79K/yr -35.9%5.9% conv.
pedigree36K/yr -13.4%2.8% conv.
winalot dog food tins28K/yr +22.4%9.4% conv.
butchers tripe19K/yr +1.4%11.6% conv.
butchers dog food tins16K/yr -6.6%13.2% conv.
butchers grain free wet dog food14K/yr -20.3%13.6% conv.
butchers tripe dog food tins 24 pack15K/yr -43.0%15.6% conv.

What reviews say buyers love and hate about Dog Food Tin

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Pet Friendly33%

“Dog approved”

Value For Money30%

“Good value for money”

Quality-Overall13%

“Great product as usual”

Taste-Overall8%

“They seem very happy with the taste”

Flavor2%

“good choice of flavor”

What buyers complain about

61% of reviews

Smell15%

“it doesnt smell Cynthia”

Value For Money10%

“While its quite pricey I feel its worth it because they both enjoy it”

Taste-Overall6%

“More Jelly than Meat”

Indigestion6%

“One batch my boy is ok and the next, soft stools again even diarrhea, nothing else changes with his diet, he does not get any tip bit's, I find it very up and down and for this reason have stopped buying them from here”

Advertised Vs Actual Product5%

“False advertising”

Common Dog Food Tin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dog Food Tin 53/100 on Amazon United Kingdom — Worth a look. The niche generates £1.4M/yr across 26 tracked products. Search demand moved -4.4% over the last 90 days.

Dog Food Tin buyers on Amazon United Kingdom complain most about Smell, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.