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Dog Food Tin

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Dog Food Tin is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£1.4M/yr774K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
51%top-5 click share · 3 brands · 150 sellers

Flapen Score

Dog Food Tin against its category

The dotted line is the Pet Supplies average. Past it, Dog Food Tin is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Food Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Food Tin 774K times last year and spent an estimated £1.4M. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 774K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
774K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
15.8%
Market size, estimated
£1.4Ma year
Top search term
butchers dog food tins 24 pack247K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £4.29 to £18.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £11.46 that is £34K to £46K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£4.29–£18.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£34K–£46K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #26 within Food. It carries 1,040 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#26in Food
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,040per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Dog Food Tin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£70K£140K£210K£280K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

150

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 92%

Open market

0%

  • BUTCHER'S92%
  • Pedigree6%
  • Winalot2%
  • Open — no brand owns it (0%)

Search terms

Top Dog Food Tin search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • butchers dog food tins 24 pack247K/yr
  • butchers dog food180K/yr
  • butchers59K/yr
  • pedigree dog food79K/yr
  • pedigree36K/yr
  • winalot dog food tins28K/yr
  • butchers tripe19K/yr
  • butchers dog food tins16K/yr
  • butchers grain free wet dog food14K/yr
  • butchers tripe dog food tins 24 pack15K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Food Tin

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Smell”
0.1%of orders come back
“it doesnt smell Cynthia”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Dog Food Tin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data