Skip to content

Dog Food Tin

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Dog Food Tin is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£1.4M/yr774K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
51%top-5 click share · 3 brands · 150 sellers

Flapen Score

Dog Food Tin against its category

The dotted line is the Pet Supplies average. Past it, Dog Food Tin is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Food Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Food Tin 774K times last year and spent an estimated £1.4M. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 774K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
774K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
15.8%
Market size, estimated
£1.4Ma year
Top search term
butchers dog food tins 24 pack247K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £4.29 to £18.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £11.46 that is £34K to £46K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£4.29–£18.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£34K–£46K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #26 within Food. It carries 1,040 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#26in Food
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,040per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Dog Food Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£70K£140K£210K£280K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

150

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

0%

  • BUTCHER'S92%
  • Pedigree6%
  • Winalot2%
  • Open — no brand owns it (0%)

Search terms

Top Dog Food Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butchers dog food tins 24 pack247K/yr
  • butchers dog food180K/yr
  • butchers59K/yr
  • pedigree dog food79K/yr
  • pedigree36K/yr
  • winalot dog food tins28K/yr
  • butchers tripe19K/yr
  • butchers dog food tins16K/yr
  • butchers grain free wet dog food14K/yr
  • butchers tripe dog food tins 24 pack15K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Food Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell15%−0.02

it doesnt smell Cynthia

Bad smell

once its eaten the smell just completely disappears

Value For Money10%+1.76

While its quite pricey I feel its worth it because they both enjoy it

Over priced

has crept up in price

Taste-Overall6%+0.14

More Jelly than Meat

Not good taste by picky dog

I don't like the taste

Indigestion6%−0.03

One batch my boy is ok and the next, soft stools again even diarrhea, nothing else changes with his diet, he does not get any tip bit's, I find it very up and down and for this reason have stopped buying them from here

Both my dogs vomited after eating this food for two days

his stomach has settled

Advertised Vs Actual Product5%−0.03

False advertising

contents should be as advertised, not mixed

Misleading description

Love

Pet Friendly33%

Dog approved

Dogs happy so I'm happy

Dog loves it

Value For Money30%+1.76

Good value for money

Value for money

fair price

Quality-Overall13%

Great product as usual

Excellent product

Good quality food

Taste-Overall8%+0.14

They seem very happy with the taste

Great food

Dogs really enjoy this food

Flavor2%+0.12

good choice of flavor

Good flavour selection

Good selection of flavours

FAQ

Common Dog Food Tin questions

Answered from the same tracked data.