dog food tin
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 774K searches
Review moat
Good1,039.85avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.46avg listing price — sweet spot $15–$100
Price range
Okay£4.29–£18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dog food tin is a £1.4M/yr Amazon United Kingdom market (774K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog food tin market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- £1.4M–£1.7M
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 1.3%
- Avg brand age
- 67 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
150
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
0%
- BUTCHER'S92%
- Pedigree6%
- Winalot2%
- Open — no brand owns it (0%)
Top dog food tin search terms
- butchers dog food tins 24 pack247K/yr
- butchers dog food180K/yr
- butchers59K/yr
- pedigree dog food79K/yr
- pedigree36K/yr
- winalot dog food tins28K/yr
- butchers tripe19K/yr
- butchers dog food tins16K/yr
- butchers grain free wet dog food14K/yr
- butchers tripe dog food tins 24 pack15K/yr
Top dog food tin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Butchers Wet Dog Food Tin Cans Grain Free Tripe Loaf Pate Recipes 9.6kg (24 x 400g)
BUTCHER'S£16.184.7★1,375 rev
Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 24x400g
BUTCHER'S£15.694.6★1,241 rev
Butchers Complete Wet Can Adult Dog Food Variety Pack 24x400g
BUTCHER'S£16.434.6★1,139 rev
Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 18x400g
BUTCHER'S£13.074.7★973 rev
Butchers Complete Wet Can Adult Dog Food Joint & Coat Pack 18x390g
BUTCHER'S£14.824.7★634 rev
Newest
by launch date
Butchers Complete Wet Tray Adult Dog Food Traditional Recipes Pack 24x150g
BUTCHER'S£10.41729 rev
Butchers Complete Wet Tray Adult Dog Food Simply Gentle Pack 24x150g
BUTCHER'S£10.39277 rev
Butchers Complete Wet Tray Adult Dog Food Lean & Tasty Pack 24x150g
BUTCHER'S£10.43411 rev
PEDIGREE Adult Dog Food Pouches Mixed Selection in Jelly 40 x 100 g Mega Pack
Pedigree£10.37843 rev
Butchers Complete Wet Can Adult Dog Food Joint & Coat Pack 12x390g
BUTCHER'S£9.9693 rev
Trending
90-day click momentum
Butchers Complete Wet Can Adult Dog Food Lean & Tasty Pack 18x390g
BUTCHER'S£14.994.6★
Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 6x400g
BUTCHER'S£4.294.7★
Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 18x400g
BUTCHER'S£13.074.7★
Butchers Complete Wet Tray Adult Dog Food Simply Gentle Pack 24x150g
BUTCHER'S£10.394.6★
Butchers Joints & Coat Wet Dog Food Tin Cans Variety Pack 9.36 kg (24 x 390 g)
BUTCHER'S£7.354.5★
What buyers say about dog food tin
What buyers praise and complain about, mined from review topics.What buyers love
“Dog approved”
“Good value for money”
“Great product as usual”
“They seem very happy with the taste”
“good choice of flavor”
“As advertised”
“the ingredients look good quality”
“good size”
“the smell is amazing”
“Easy to store”
What buyers complain about
“it doesnt smell Cynthia”
“While its quite pricey I feel its worth it because they both enjoy it”
“More Jelly than Meat”
“One batch my boy is ok and the next, soft stools again even diarrhea, nothing else changes with his diet, he does not get any tip bit's, I find it very up and down and for this reason have stopped buying them from here”
“False advertising”
“jelly is less well received”
“Hard to open”
“All of the tins are rusted around the rims”
“Will have to change due to ingredients”
“Cheap & saves me going to the shop”
Common questions
- Is dog food tin profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 26 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the dog food tin niche?
- 3 brands and 150 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dog food tin?
- Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.1%.
- What does it cost to enter the dog food tin niche?
- Listings span £4.29–£18.64; the average listing price is £11.46 (sweet spot $15–$100). The average incumbent carries 1,040 reviews — the moat a new listing must climb.