Dog Food Tin
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Dog Food Tin is a Maybe.
- Flapen Score
- 53 / 100Top 35% of 875 Pet Supplies niches · +3 vs the category median of 5053
- Market size
- £1.4M/yr774K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 51%top-5 click share · 3 brands · 150 sellers
Flapen Score
Dog Food Tin against its category
The dotted line is the Pet Supplies average. Past it, Dog Food Tin is stronger. Inside it, weaker.
Market
The Dog Food Tin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Food Tin 774K times last year and spent an estimated £1.4M. All 3 brands take every click. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
15.8% of searches ended in a purchase last week.
Shoppers searched for this 774K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 774K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £1.4Ma year
- Top search term
- butchers dog food tins 24 pack247K searches a year
02 · Price
A sale here is worth £11.46.
Listings sell for £11.46 on average, from £4.29 to £18.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £11.46 that is £34K to £46K a year per listing.
- Average price
- £11.46under the $15 to $100 sweet spot
- Price range
- £4.29–£18.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £34K–£46K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #26 within Food. It carries 1,040 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #26in Food
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,040per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Dog Food Tin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Butchers Wet Dog Food Tin Cans Grain Free Tripe Loaf Pate Recipes 9.6kg (24 x 400g)
- Price
- £16.18
- Rating
- 4.7/5
- Reviews
- 1,375
- Age
- 7y ago

Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 24x400g
- Price
- £15.69
- Rating
- 4.6/5
- Reviews
- 1,241
- Age
- 4y ago

Butchers Complete Wet Can Adult Dog Food Variety Pack 24x400g
- Price
- £16.43
- Rating
- 4.6/5
- Reviews
- 1,139
- Age
- 6y ago

Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 18x400g
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 973
- Age
- 7y ago

Butchers Complete Wet Can Adult Dog Food Joint & Coat Pack 18x390g
- Price
- £14.82
- Rating
- 4.7/5
- Reviews
- 634
- Age
- 6y ago
Trending
90-day click momentum
Butchers Complete Wet Can Adult Dog Food Lean & Tasty Pack 18x390g
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 2y ago

Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 6x400g
- Price
- £4.29
- Rating
- 4.7/5
- Reviews
- 973
- Age
- 7y ago

Butchers Complete Wet Can Adult Dog Food Recipes in Jelly Pack 18x400g
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 973
- Age
- 7y ago

Butchers Complete Wet Tray Adult Dog Food Simply Gentle Pack 24x150g
- Price
- £10.39
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago

Butchers Joints & Coat Wet Dog Food Tin Cans Variety Pack 9.36 kg (24 x 390 g)
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 6y ago
Newest
by launch date
Butchers Complete Wet Tray Adult Dog Food Traditional Recipes Pack 24x150g
- Price
- £10.41
- Rating
- 4.8/5
- Reviews
- 729
- Age
- 1y ago

Butchers Complete Wet Tray Adult Dog Food Simply Gentle Pack 24x150g
- Price
- £10.39
- Rating
- 4.6/5
- Reviews
- 277
- Age
- 1y ago

Butchers Complete Wet Tray Adult Dog Food Lean & Tasty Pack 24x150g
- Price
- £10.43
- Rating
- 4.7/5
- Reviews
- 411
- Age
- 1y ago

PEDIGREE Adult Dog Food Pouches Mixed Selection in Jelly 40 x 100 g Mega Pack
- Price
- £10.37
- Rating
- 4.8/5
- Reviews
- 843
- Age
- 1y ago

Butchers Complete Wet Can Adult Dog Food Joint & Coat Pack 12x390g
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
150
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
0%
- BUTCHER'S92%
- Pedigree6%
- Winalot2%
- Open — no brand owns it (0%)
Search terms
Top Dog Food Tin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butchers dog food tins 24 pack247K/yr
- butchers dog food180K/yr
- butchers59K/yr
- pedigree dog food79K/yr
- pedigree36K/yr
- winalot dog food tins28K/yr
- butchers tripe19K/yr
- butchers dog food tins16K/yr
- butchers grain free wet dog food14K/yr
- butchers tripe dog food tins 24 pack15K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Food Tin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it doesnt smell Cynthia
Bad smell
once its eaten the smell just completely disappears
While its quite pricey I feel its worth it because they both enjoy it
Over priced
has crept up in price
More Jelly than Meat
Not good taste by picky dog
I don't like the taste
One batch my boy is ok and the next, soft stools again even diarrhea, nothing else changes with his diet, he does not get any tip bit's, I find it very up and down and for this reason have stopped buying them from here
Both my dogs vomited after eating this food for two days
his stomach has settled
False advertising
contents should be as advertised, not mixed
Misleading description
Love
Dog approved
Dogs happy so I'm happy
Dog loves it
Good value for money
Value for money
fair price
Great product as usual
Excellent product
Good quality food
They seem very happy with the taste
Great food
Dogs really enjoy this food
good choice of flavor
Good flavour selection
Good selection of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Food Tin questions
Answered from the same tracked data.









