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Dog Food Sensitive Stomach

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -14.2% this quarter, so Dog Food Sensitive Stomach is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£108K/yr105K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
39%top-5 click share · 17 brands · 121 sellers

Flapen Score

Dog Food Sensitive Stomach against its category

The dotted line is the Pet Supplies average. Past it, Dog Food Sensitive Stomach is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Food Sensitive Stomach market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Food Sensitive Stomach 105K times last year and spent an estimated £108K. The top 5 brands take 67% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
6.3%
Market size, estimated
£108Ka year
Peak month
June2.5× the quietest month
Top search term
sensitive dog food32K searches a year

02 · Price

A sale here is worth £16.42.

Listings sell for £16.42 on average, from £4.86 to £40.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.42 that is £2K to £4K a year per listing.

Average price
£16.42inside the $15 to $100 sweet spot
Price range
£4.86–£40.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #188 within Food. It carries 1,254 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
91%
Out of stock, average day
4.7%
Average rank
#188in Food
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,254per listing
Listings tracked
35

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Dog Food Sensitive Stomach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

121

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

27%

  • Vet's Kitchen25%
  • Wagg15%
  • Burns13%
  • Dr John8%
  • Alpha6%
  • Arkwrights6%

Demand

Dog Food Sensitive Stomach search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Dog Food Sensitive Stomach search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensitive dog food32K/yr
  • dog food sensitive stomach16K/yr
  • vets kitchen dry dog food13K/yr
  • ava dog food sensitive stomach6K/yr
  • dog food for sensitive stomach7K/yr
  • sensitive stomach dog food5K/yr
  • dry dog food sensitive stomach4K/yr
  • vets kitchen5K/yr
  • wagg wheat free4K/yr
  • ava sensitive skin and stomach dog food4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Food Sensitive Stomach

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies17%−0.03

my dog developed severe itching

ALLERGY & INFLAMATION WARNING

Cause skin allergies

Indigestion16%−0.10

ending up with diarrhoea really bad

ALLERGY & INFLAMATION WARNING

very upset tummy

Value For Money9%+0.81

Can get much cheaper

expensive but

Better price on Amazon

Size-Overall8%

the biscuits are large

Biscuits were too big

Very small

Smell6%−0.01

it smells awful 🤢 it's almost chemically

.very fishy smell

Smells a bit

Love

Pet Friendly33%

Dog loves it

dogs happy

Dogs very happy

Value For Money21%+0.81

Good Value

Excellent value

Fairly priced

Quality-Overall14%+1.02

Good quality food

Good quality food for my Dog

Excellent product

Taste-Overall8%−0.04

They love the taste

Great dog food

Great food

Allergies3%−0.03

Suitability for my dog with allergies

Less itching

had helped her skin too

Return

0.1% Return rate 0% Fixable by listing

Moist/Dry100%▁▁▁▁▁█

It's an extremely dry biscuit

Dry food

this dry food

FAQ

Common Dog Food Sensitive Stomach questions

Answered from the same tracked data.