Dog Food Sensitive Stomach
MaybeReturns run at only 0.1% of orders. But demand is soft, at -14.2% this quarter, so Dog Food Sensitive Stomach is a Maybe.
- Flapen Score
- 55 / 100Top 28% of 875 Pet Supplies niches · +5 vs the category median of 5055
- Market size
- £108K/yr105K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 39%top-5 click share · 17 brands · 121 sellers
Flapen Score
Dog Food Sensitive Stomach against its category
The dotted line is the Pet Supplies average. Past it, Dog Food Sensitive Stomach is stronger. Inside it, weaker.
Market
The Dog Food Sensitive Stomach market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Food Sensitive Stomach 105K times last year and spent an estimated £108K. The top 5 brands take 67% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
6.3% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- £108Ka year
- Peak month
- June2.5× the quietest month
- Top search term
- sensitive dog food32K searches a year
02 · Price
A sale here is worth £16.42.
Listings sell for £16.42 on average, from £4.86 to £40.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £16.42 that is £2K to £4K a year per listing.
- Average price
- £16.42inside the $15 to $100 sweet spot
- Price range
- £4.86–£40.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #188 within Food. It carries 1,254 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 91%
- Out of stock, average day
- 4.7%
- Average rank
- #188in Food
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,254per listing
- Listings tracked
- 35
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Dog Food Sensitive Stomach products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wagg Wheat Free Complete Dry Adult Dog Food Chicken & Rice 12kg - For Sensitive Stomachs
- Price
- £15.28
- Rating
- 4.6/5
- Reviews
- 3,868
- Age
- 7y ago

Dr John Hypoallergenic Dry Dog Food Lamb with Rice 12.5kg - Wheat Free Recipe Dog Food for Sensitive Stomach & Digestion - Complete Adult & Senior Dog Food - Skin Coat & Joint Support
- Price
- £23.56
- Rating
- 4.6/5
- Reviews
- 744
- Age
- 5y ago

Vets Kitchen Grain Free Dry Dog Food Pork & Potato 6 kg
- Price
- £26.15
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 5y ago

Arkwrights Sensitive Complete Dry Dog Food 15kg - Extra Chicken and Wheat Free Recipe - Sensitive Nutrition for Working Adult Dogs - Dry Dog Biscuits
- Price
- £22.54
- Rating
- 4.5/5
- Reviews
- 1,625
- Age
- 5y ago

BETA Adult Sensitive Salmon Dry Dog Food 14kg
- Price
- £24.42
- Rating
- 4.5/5
- Reviews
- 1,071
- Age
- 12y ago
Trending
90-day click momentum
by Amazon Premium Dry Dog Food Sensitive Adult with Lamb and chicken 3kg 1 pack
- Price
- £6.40
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago

Vets Kitchen Dry Dog Food Senior Salmon & Brown Rice Protect & Care 3kg
- Price
- £13.20
- Rating
- 4.6/5
- Reviews
- 343
- Age
- 17y ago

Vets Kitchen Grain Free Dry Dog Food Pork & Potato 6 kg
- Price
- £26.15
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 5y ago

Burns Pet Nutrition Hypoallergenic Complete Dry Dog Food Adult and Senior Dog Sensitive with Pork and Potato 2 kg
- Price
- £9.16
- Rating
- 4.7/5
- Reviews
- 1,736
- Age
- 16y ago

Vets Kitchen Adult Dog Chicken & Brown Rice 7.5kg
- Price
- £28.37
- Rating
- 4.5/5
- Reviews
- 555
- Age
- 16y ago
Newest
by launch date
by Amazon Premium Dry Dog Food Sensitive Adult with Lamb and chicken 3kg 1 pack
- Price
- £6.40
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago

ROYAL CANIN Veterinary Gastrointestinal Low Fat Small Dogs | 1.5 kg | For Small Dogs with Gastrointestinal Problems | Can Help Ensure Healthy Digestion
- Price
- £13.78
- Rating
- 4.8/5
- Reviews
- 1,034
- Age
- 2y ago

Eukanuba Sensitive Digestion Highly Digestible Complete Dry Dog Food for Adult Dogs with Chicken 2.3 kg
- Price
- £11.70
- Rating
- 4.6/5
- Reviews
- 1,087
- Age
- 5y ago

Dr John Hypoallergenic Dry Dog Food Lamb with Rice 12.5kg - Wheat Free Recipe Dog Food for Sensitive Stomach & Digestion - Complete Adult & Senior Dog Food - Skin Coat & Joint Support
- Price
- £23.56
- Rating
- 4.6/5
- Reviews
- 744
- Age
- 5y ago

Vets Kitchen Grain Free Dry Dog Food Pork & Potato 6 kg
- Price
- £26.15
- Rating
- 4.5/5
- Reviews
- 901
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
121
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
39%
Top 20: 85%
Open market
27%
- Vet's Kitchen25%
- Wagg15%
- Burns13%
- Dr John8%
- Alpha6%
- Arkwrights6%
Demand
Dog Food Sensitive Stomach search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Dog Food Sensitive Stomach search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensitive dog food32K/yr
- dog food sensitive stomach16K/yr
- vets kitchen dry dog food13K/yr
- ava dog food sensitive stomach6K/yr
- dog food for sensitive stomach7K/yr
- sensitive stomach dog food5K/yr
- dry dog food sensitive stomach4K/yr
- vets kitchen5K/yr
- wagg wheat free4K/yr
- ava sensitive skin and stomach dog food4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Food Sensitive Stomach
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
my dog developed severe itching
ALLERGY & INFLAMATION WARNING
Cause skin allergies
ending up with diarrhoea really bad
ALLERGY & INFLAMATION WARNING
very upset tummy
Can get much cheaper
expensive but
Better price on Amazon
the biscuits are large
Biscuits were too big
Very small
it smells awful 🤢 it's almost chemically
.very fishy smell
Smells a bit
Love
Dog loves it
dogs happy
Dogs very happy
Good Value
Excellent value
Fairly priced
Good quality food
Good quality food for my Dog
Excellent product
They love the taste
Great dog food
Great food
Suitability for my dog with allergies
Less itching
had helped her skin too
Return
0.1% Return rate 0% Fixable by listing
It's an extremely dry biscuit
Dry food
this dry food
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Food Sensitive Stomach questions
Answered from the same tracked data.









