- Flapen Score
- 38 / 100Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 5038
- Market size
- £21K/yr343K searches / yr
- 90-day growth
- -85.5%search demand this quarter
- Competition
- 33%top-5 click share · 30 brands · 39 sellers
Flapen Score
Dog Fleece against its category
The dotted line is the Pet Supplies average. Past it, Dog Fleece is stronger. Inside it, weaker.
Market
The Dog Fleece market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Fleece 343K times last year and spent an estimated £21K. The top 5 brands take 71% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -85.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £21Ka year
- Top search term
- dog fleece113K searches a year
02 · Price
A sale here is worth £14.14.
Listings sell for £14.14 on average, from £4.15 to £34.35. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £14.14 that is £0 to £1K a year per listing.
- Average price
- £14.14under the $15 to $100 sweet spot
- Price range
- £4.15–£34.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 12.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #214 within Clothing & Accessories. It carries 1,008 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 89%
- Out of stock, average day
- 14.3%
- Average rank
- #214in Clothing & Accessories
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dog Fleece products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hotterdog Fleece Jumper (from Equafleece)Medium Red
- Price
- £22.32
- Rating
- 4.3/5
- Reviews
- 1,596
- Age
- 14y ago

Warm Four-Legged Dog Fleece Super Soft Weather-Resistant (Teal Medium)
- Price
- £19.29
- Rating
- 4.2/5
- Reviews
- 816
- Age
- 2y ago

Warm Four-Legged Dog Fleece Super Soft Weather-Resistant (Coral Medium)
- Price
- £19.96
- Rating
- 4.2/5
- Reviews
- 816
- Age
- 2y ago

JACKO & CO - Fleece Vest Dog Sweater with Leash Ring - Soft Warm & Lightweight Pullover Coat for Small & Medium Dogs Puppies & Cats - Cozy Fall/Winter/Spring Pet Jacket (Blue L 4.5-7.3kg)
- Price
- £9.72
- Rating
- 4.1/5
- Reviews
- 2,312
- Age
- 4y ago

Warm Four-Legged Dog Fleece Super Soft Weather-Resistant (Black X-Small)
- Price
- £16.45
- Rating
- 4.2/5
- Reviews
- 816
- Age
- 2y ago
Trending
90-day click momentum
HuaLiSiJi Fleece Dog Jumper Medium Fleece Chihuahua Jumper Dog Hoodie Elasticity Softness Comfort and Warmth Easy to Take On and Off Colour Vibrant (Black M)
- Price
- £5.73
- Rating
- 4.0/5
- Reviews
- 789
- Age
- 4y ago

BEAUTYZOO Dog Fleece Vest Sweater Winter Jacket for Small and Medium Dogs with D-Ring Leash Cold Weather Coat Hoodie for XS S M Dogs Boy or Girls
- Price
- £9.87
- Rating
- 3.9/5
- Reviews
- 3,261
- Age
- 2y ago

BT Bear Dog Winter Coat Soft Warm Fleece Pets Jacket Vest for Medium Dogs Large dogs Red_XL
- Price
- £13.67
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago

Sahunfri 2 Pack Pet Jumpers Warm and Soft Dog & Cat Jumpers Fleece Winter Jacket for Small Pets with Leash D-Ring (aqua+green XL)
- Price
- £7.80
- Rating
- 3.4/5
- Reviews
- 800
- Age
- 1y ago

Lovelonglong Waterproof Dog Raincoat4-Leg Full Body Dog Rain Suit with Reflective Strips & Leash Opening Outdoor Dog Jacket for Rainy Weather
- Price
- £16.88
- Rating
- 4.2/5
- Reviews
- 1,780
- Age
- 6y ago
Newest
by launch date
BT Bear Dog Winter Coat Soft Warm Fleece Pets Jacket Vest for Medium Dogs Large dogs Red_XL
- Price
- £13.67
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago

FUZVOL Dog Fleece Vest Jumper Warm & Lightweight Pullover Coat Ideal for Autumn & Winter Cold Weather Jacket for Small to Large Dogs (XS Red)
- Price
- £8.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

JACKO & CO - Fleece Vest Dog Sweater with Leash Ring - Soft Warm & Lightweight Pullover Coat for Small & Medium Dogs Puppies & Cats - Cozy Fall/Winter/Spring Pet Jacket (Purple L (4.5-7.3 kg)
- Price
- £9.93
- Rating
- 4.1/5
- Reviews
- 2,312
- Age
- 1y ago

Equafleece Dog Suit Dog Clothing Pet Large Jacket Reflective Hook&loop Adjustable Pet clothes Warm Dog Coats (Purple M)
- Price
- £10.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Sahunfri 2 Pack Pet Jumpers Warm and Soft Dog & Cat Jumpers Fleece Winter Jacket for Small Pets with Leash D-Ring(rose+purple S)
- Price
- £7.32
- Rating
- 3.4/5
- Reviews
- 800
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
30 rising
Sellers
39
Top-5 brand share
71%
Top 20: 94%
Top-5 click share
33%
Top 20: 65%
Open market
26%
- pet wiz25%
- Jacko & Co20%
- Hotterdog12%
- Sahunfri9%
- BT Bear5%
- Dotoner3%
Demand
Dog Fleece search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 46.5× · 7 of 12 months tracked
Search terms
Top Dog Fleece search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog fleece113K/yr
- equafleece dog coats55K/yr
- dog fleece jumper39K/yr
- equafleece dog suit11K/yr
- equafleece21K/yr
- dog fleece jacket5K/yr
- dog fleece with legs27K/yr
- equafleece for dogs13K/yr
- dog fleece coat20K/yr
- fleece dog coat17K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Fleece
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Not true to size
it was too big
Not waterproof
This isnt waterproof
Not sure how waterproof they are
Not comfortable, hard to put on. due to its size
uncomfy - little stretch in fabric
Awful shape
Shape is awful
the shape wasnt at all good
Nothing like the picture
Love
Fits well
Id say its true to size
it's very snuggly and fits well
It's well made
Looks well made
Excellent quality
worth every penny
Good value for money
Excellent value
Good drying coat
Very good for finishing off the drying process
Great for drying quickly
Lovely and soft easy to put on doggy
Soft
its lovely & soft and once on, she is happy to walk & run along as normal
Return
12.8% Return rate 96% Fixable by listing
Too small
Not true to size
it was too big
it's very hard to get on
It isn't that easy to put on
it is a bit tricky to get on
Looks like the colour will run as its stained the packaging
It also felt very cheap
Great quality would of been perfect
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Fleece questions
Answered from the same tracked data.









