Dog Fleece
soft demand (-85.5% this quarter) — Dog Fleece doesn't clear our bar today.
Flapen Score
Is Dog Fleece profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Fleece is a £21K/yr Amazon United Kingdom market (343K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 38/100.
Dog Fleece: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -85.5% over the last 90 days and 0.4% of searches end in a purchase.
£21K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 61 products
Top Dog Fleece products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hotterdog Fleece Jumper (from Equafleece)Medium Red
- Price
- £22.32
- Rating
- 4.3/5
- Reviews
- 1,596
- Age
- 14y ago
Warm Four-Legged Dog Fleece Super Soft Weather-Resistant (Teal Medium)
- Price
- £19.29
- Rating
- 4.2/5
- Reviews
- 816
- Age
- 2y ago
Warm Four-Legged Dog Fleece Super Soft Weather-Resistant (Coral Medium)
- Price
- £19.96
- Rating
- 4.2/5
- Reviews
- 816
- Age
- 2y ago
JACKO & CO - Fleece Vest Dog Sweater with Leash Ring - Soft Warm & Lightweight Pullover Coat for Small & Medium Dogs Puppies & Cats - Cozy Fall/Winter/Spring Pet Jacket (Blue L 4.5-7.3kg)
- Price
- £9.72
- Rating
- 4.1/5
- Reviews
- 2,312
- Age
- 4y ago
Warm Four-Legged Dog Fleece Super Soft Weather-Resistant (Black X-Small)
- Price
- £16.45
- Rating
- 4.2/5
- Reviews
- 816
- Age
- 2y ago
Trending
90-day click momentum
HuaLiSiJi Fleece Dog Jumper Medium Fleece Chihuahua Jumper Dog Hoodie Elasticity Softness Comfort and Warmth Easy to Take On and Off Colour Vibrant (Black M)
- Price
- £5.73
- Rating
- 4.0/5
- Reviews
- 789
- Age
- 4y ago
BEAUTYZOO Dog Fleece Vest Sweater Winter Jacket for Small and Medium Dogs with D-Ring Leash Cold Weather Coat Hoodie for XS S M Dogs Boy or Girls
- Price
- £9.87
- Rating
- 3.9/5
- Reviews
- 3,261
- Age
- 2y ago
BT Bear Dog Winter Coat Soft Warm Fleece Pets Jacket Vest for Medium Dogs Large dogs Red_XL
- Price
- £13.67
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago
Sahunfri 2 Pack Pet Jumpers Warm and Soft Dog & Cat Jumpers Fleece Winter Jacket for Small Pets with Leash D-Ring (aqua+green XL)
- Price
- £7.80
- Rating
- 3.4/5
- Reviews
- 800
- Age
- 1y ago
Lovelonglong Waterproof Dog Raincoat4-Leg Full Body Dog Rain Suit with Reflective Strips & Leash Opening Outdoor Dog Jacket for Rainy Weather
- Price
- £16.88
- Rating
- 4.2/5
- Reviews
- 1,780
- Age
- 6y ago
Newest
by launch dateBT Bear Dog Winter Coat Soft Warm Fleece Pets Jacket Vest for Medium Dogs Large dogs Red_XL
- Price
- £13.67
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago
FUZVOL Dog Fleece Vest Jumper Warm & Lightweight Pullover Coat Ideal for Autumn & Winter Cold Weather Jacket for Small to Large Dogs (XS Red)
- Price
- £8.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
JACKO & CO - Fleece Vest Dog Sweater with Leash Ring - Soft Warm & Lightweight Pullover Coat for Small & Medium Dogs Puppies & Cats - Cozy Fall/Winter/Spring Pet Jacket (Purple L (4.5-7.3 kg)
- Price
- £9.93
- Rating
- 4.1/5
- Reviews
- 2,312
- Age
- 1y ago
Equafleece Dog Suit Dog Clothing Pet Large Jacket Reflective Hook&loop Adjustable Pet clothes Warm Dog Coats (Purple M)
- Price
- £10.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Sahunfri 2 Pack Pet Jumpers Warm and Soft Dog & Cat Jumpers Fleece Winter Jacket for Small Pets with Leash D-Ring(rose+purple S)
- Price
- £7.32
- Rating
- 3.4/5
- Reviews
- 800
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
30 rising
Sellers
39
Top-5 brand share
71%
Top 20: 94%
Top-5 click share
33%
Top 20: 65%
Open market
26%
- pet wiz25%
- Jacko & Co20%
- Hotterdog12%
- Sahunfri9%
- BT Bear5%
- Dotoner3%
Dog Fleece demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Dog Fleece search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog fleece113K/yr
- equafleece dog coats55K/yr
- dog fleece jumper39K/yr
- equafleece dog suit11K/yr
- equafleece21K/yr
- dog fleece jacket5K/yr
- dog fleece with legs27K/yr
- equafleece for dogs13K/yr
- dog fleece coat20K/yr
- fleece dog coat17K/yr
What reviews say buyers love and hate about Dog Fleece
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Fits well”
“It's well made”
“worth every penny”
“Good drying coat”
“Lovely and soft easy to put on doggy”
What buyers complain about
80% of reviews“Too small”
“Not waterproof”
“Not comfortable, hard to put on. due to its size”
“Awful shape”
“Nothing like the picture”
Dog Fleece return rate & reasons
Why buyers send it back, as a share of all return requests.
12.8%
Return rate
96%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Fleece questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
