dog flea treatment medium dog
Worth a lookShows low returns (0.1%), but a small market ($39K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Bad£4.76–£18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,366.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad£39K£39K/yr · 26K searches
According to Flapen's Amazon United Kingdom niche tracking, dog flea treatment medium dog is a £39K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog flea treatment medium dog market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 13.8%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
90
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- Beaphar30%
- Naqua Ltd20%
- Johnsons17%
- Bob Martin8%
- FRONTLINE8%
- Advantage6%
- Open — no brand owns it (3 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
Top dog flea treatment medium dog search terms
- dog flea treatment medium dog11K/yr
- flea treatment for dogs medium8K/yr
- flea treatment for medium dogs4K/yr
- medium dog flea treatment3K/yr
Top dog flea treatment medium dog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Johnsons 4Fleas Spot-On for Medium Dogs
Johnsons£7.034.5★1,749 rev
Dog Flea Treatment Medium Dog x 2 - Flea Treatment for Dogs Medium 10-20 kg - Spot-On Solution for Flea and Tick Control - FleaSolve 2 x Pipettes
Naqua Ltd£8.914.3★1,112 rev
Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Medium Dogs 10-20kg - 6 Pipettes - Kills Fleas & Ticks Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks
Beaphar£10.974.3★27,318 rev
Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Medium Dogs 10-20kg - 4 Pipettes - Kills Fleas & Ticks Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks
Beaphar£8.994.3★27,318 rev
Beaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
Beaphar£6.294.2★339 rev
Newest
by launch dateBeaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
Beaphar£6.29339 rev
Dog Flea Treatment Medium Dog x 2 - Flea Treatment for Dogs Medium 10-20 kg - Spot-On Solution for Flea and Tick Control - FleaSolve 2 x Pipettes
Naqua Ltd£8.911,112 rev
Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment
N£8.76822 rev
Dog flea treatment medium dog x 6 - Flea treatment for dogs medium 10-20 kg - Spot-On solution for flea and tick control - FleaSolve 6 Pipettes 6 Doses
Naqua Ltd£17.62794 rev
Dog Flea Treatment Medium Dog x 1 - Flea Treatment for Dogs Medium 10-20 kg - Spot-On Solution for Flea and Tick Control - FleaSolve 1 x Pipettes 1 x Doses
N£7.041,112 rev
Trending
90-day click momentumBeaphar - Flea Tablets for Medium/Large Dogs (>11kg) - 3 Treatment Pack - Rapid Knock Down of Fleas - Starts Killing Fleas In 15 Minutes Kills 100% in 24hrs - Veterinary Medicine For Dogs > 4 Weeks
Beaphar£6.294.2★
FRONTLINE Spot On Flea & Tick Treatment for Medium Dog (10-20kg) 3 Pipettes
FRONTLINE£16.704.4★
Beaphar - FIPROtec Spot-On Flea & Tick Treatment for Medium Dogs 10-20kg - 4 Pipettes - Kills Fleas & Ticks Veterinary Medicine - Easy to Apply Monthly - Suitable for Dogs & Puppies from 8 Weeks
Beaphar£8.994.3★
RSPCA FleaAway Spot On Solution for Medium Dogs 134 mg
RSPCA£9.414.1★
Dog Flea Treatment Large Dog x 2 - Spot on Flea Treatment for Dogs Large 20-40 kg - Fast Acting FleaSolve Solution 2 x Pipettes - 2 x Doses - Effective Spot-On Treatment
N£8.764.2★
What buyers say about dog flea treatment medium dog
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable price”
“Does what it says”
“Good quality flea treatment for dogs”
“Easy to use”
“Great for my dogs”
“There was no nasty smell to it”
“don't cause any irritation”
“This 6 pack is a good value for the size of the cans”
“Comfort”
“I find that this product helps combat the tics which are picked up on walks in the woods”
What buyers complain about
“Ineffective”
“And expensive”
“My dog has allergies”
“Rubbish”
“Not strong enough”
“we couldn't get a grip on the ticks”
“2 days apart”
“Better instructions on box”
“It does smell a bit chemical”
“Rubbish”
Top return reasons
Common questions
- Is dog flea treatment medium dog profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 18 tracked products. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dog flea treatment medium dog niche?
- 9 brands and 90 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in dog flea treatment medium dog?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.1%.
- When does demand for dog flea treatment medium dog peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dog flea treatment medium dog niche?
- Listings span £4.76–£18.21; the average listing price is £10.93 (sweet spot $15–$100). The average incumbent carries 8,366 reviews — the moat a new listing must climb.