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Dog Flea Treatment Medium Dog

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $39K a year here, so Dog Flea Treatment Medium Dog is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£39K/yr26K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
61%top-5 click share · 9 brands · 90 sellers

Flapen Score

Dog Flea Treatment Medium Dog against its category

The dotted line is the Pet Supplies average. Past it, Dog Flea Treatment Medium Dog is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Flea Treatment Medium Dog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Flea Treatment Medium Dog 26K times last year and spent an estimated £39K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
13.8%
Market size, estimated
£39Ka year
Peak month
August2.4× the quietest month
Top search term
dog flea treatment medium dog11K searches a year

02 · Price

A sale here is worth £10.93.

Listings sell for £10.93 on average, from £4.76 to £18.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.93 that is £1K to £3K a year per listing.

Average price
£10.93under the $15 to $100 sweet spot
Price range
£4.76–£18.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Flea & Tick Control. It carries 8,366 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#8in Flea & Tick Control
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,366per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Dog Flea Treatment Medium Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

90

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • Beaphar30%
  • Naqua Ltd20%
  • Johnsons17%
  • Bob Martin8%
  • FRONTLINE8%
  • Advantage6%
  • Open — no brand owns it (3 brands, 11%)

Demand

Dog Flea Treatment Medium Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Dog Flea Treatment Medium Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog flea treatment medium dog11K/yr
  • flea treatment for dogs medium8K/yr
  • flea treatment for medium dogs4K/yr
  • medium dog flea treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Flea Treatment Medium Dog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall54%−0.43

Ineffective

Doesn't work

Dosent work on my dog

Value For Money14%+0.92

And expensive

For the price, its rubbish

not much and surely overpriced for what it does

Allergies8%−0.04

My dog has allergies

Waiting to see it work iv had to put both on my puppy shes still itching

My dog had a nasty reaction to this product

Quality-Overall4%+0.76

Rubbish

Absolutely rubbish

These are rubbish

Strength3%−0.01

Not strong enough

Too weak

Love

Value For Money27%+0.92

Reasonable price

Good price

Good value for money

Advertised Vs Actual Product24%+1.65

Does what it says

works as it should

Item as described

Quality-Overall20%+0.76

Good quality flea treatment for dogs

Excellent product

High quality, reasonable price

Ease Of Use9%+0.50

Easy to use

Very easy to put on

The spot on is super easy

Pet Friendly6%

Great for my dogs

as it works well for my pets

Keep your dog safe

Return

0.1% Return rate 27% Fixable by listing

Functionality-Overall55%▅▁▄█▇▄

Ineffective

Doesn't work

Dosent work on my dog

Size-Overall18%▁▁▁▁▅█
Value For Money9%█▁▄▁▁▁

And expensive

For the price, its rubbish

not much and surely overpriced for what it does

Advertised Vs Actual Product9%▁▁█▁▁▁
Certifications5%▁▁▁▁▁█

FAQ

Common Dog Flea Treatment Medium Dog questions

Answered from the same tracked data.