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Dog Flea Treatment Large Dog

Fail

Shoppers spend only $71K a year here, so Dog Flea Treatment Large Dog is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£71K/yr35K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
68%top-5 click share · 9 brands · 77 sellers

Flapen Score

Dog Flea Treatment Large Dog against its category

The dotted line is the Pet Supplies average. Past it, Dog Flea Treatment Large Dog is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Flea Treatment Large Dog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Flea Treatment Large Dog 35K times last year and spent an estimated £71K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.1% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
17.1%
Market size, estimated
£71Ka year
Peak month
November3.8× the quietest month
Top search term
large dog flea treatment10K searches a year

02 · Price

A sale here is worth £12.13.

Listings sell for £12.13 on average, from £5.36 to £25.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.13 that is £1K to £3K a year per listing.

Average price
£12.13under the $15 to $100 sweet spot
Price range
£5.36–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #9 within Flea & Tick Control. It carries 8,915 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
1.6%
Average rank
#9in Flea & Tick Control
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,915per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Dog Flea Treatment Large Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

77

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Beaphar29%
  • N27%
  • FRONTLINE13%
  • Bob Martin10%
  • Advantage9%
  • Itch5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Dog Flea Treatment Large Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Dog Flea Treatment Large Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large dog flea treatment10K/yr
  • dog flea treatment large dog10K/yr
  • flea treatment for large dogs7K/yr
  • flea treatment for dogs large8K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Flea Treatment Large Dog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall46%−0.37

Ineffective

Does not work

But yes not working for my pets

Value For Money16%+1.12

And expensive

it's not cheap to buy

not much and surely overpriced for what it does

Allergies9%−0.05

he is itchy

Gave my dog one of these as she seems to have Flea Allergy Dermatitis

My dog had a nasty reaction to this product

Natural Resource Wastage5%−0.03

Waste of money

Complete waste of money and time

Smell3%+0.10

It has no smell at all

Slightly unpleasant smell for a day or 2

Love

Value For Money33%+1.12

much cheaper

Good price

Great value

Quality-Overall29%+1.51

Good quality dog flea treatment

Excellent product

Great quality

Advertised Vs Actual Product15%+1.01

Works as advertised

Does what it says

Products as described

Ease Of Use6%+0.26

Easy to use

easy to open and apply

Easy to use does the job

Pet Friendly5%

Great for my dogs

The dogs are happy to take it

my dog doesn't mind taken them

Return

0.1% Return rate 73% Fixable by listing

Size-Overall53%▁▁▅█▁█
Advertised Vs Actual Product20%█▁▃▁█▁
Functionality-Overall10%▁▁▂▁█▁

Ineffective

Does not work

But yes not working for my pets

Defective Material/Parts7%▁▁█▁▁▁
Escape Proof7%█▁▁▁▁▁

FAQ

Common Dog Flea Treatment Large Dog questions

Answered from the same tracked data.