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Dog Flea Treatment Large Dog

Fail

Shoppers spend an estimated $71K a year here, so Dog Flea Treatment Large Dog is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£71K/yr35K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
68%top-5 click share · 9 brands · 77 sellers

Flapen Score

Dog Flea Treatment Large Dog against its category

The dotted line is the Pet Supplies average. Past it, Dog Flea Treatment Large Dog is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Flea Treatment Large Dog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Flea Treatment Large Dog 35K times last year and spent an estimated £71K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
17.1%
Market size, estimated
£71Ka year
Peak month
November3.8× the quietest month
Top search term
large dog flea treatment10K searches a year

02 · Price

A sale here is worth £12.13.

Listings sell for £12.13 on average, from £5.36 to £25.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.13 that is £1K to £3K a year per listing.

Average price
£12.13under the $15 to $100 sweet spot
Price range
£5.36–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #9 within Flea & Tick Control. It carries 8,915 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
1.6%
Average rank
#9in Flea & Tick Control
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,915per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Dog Flea Treatment Large Dog products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£29K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

77

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

8%

  • Beaphar29%
  • N27%
  • FRONTLINE13%
  • Bob Martin10%
  • Advantage9%
  • Itch5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Dog Flea Treatment Large Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Dog Flea Treatment Large Dog search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • large dog flea treatment10K/yr
  • dog flea treatment large dog10K/yr
  • flea treatment for large dogs7K/yr
  • flea treatment for dogs large8K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Flea Treatment Large Dog

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
46%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Ineffective”
A buyer, on “Functionality-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Flea Treatment Large Dog questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data