Dog Firework Calming

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

-30.2%

Conversion, latest week

13.7%

Market size, estimated

£145Ka year

Top search term

valerian for dogs13K searches a year

Listings sell for £11.34 on average, from £2.11 to £22.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.34 that is £1K to £3K a year per listing.

Average price

£11.34under the $15 to $100 sweet spot

Price range

£2.11–£22.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #38 within Health Supplies. It carries 2,156 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

1.9%

Average rank

#38in Health Supplies

Average rating

4.11 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,156per listing

Listings tracked

29

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months