Dog Firework Calming

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

-30.2%

Conversion, latest week

13.7%

Market size, estimated

£145Ka year

Top search term

valerian for dogs13K searches a year

Listings sell for £11.34 on average, from £2.11 to £22.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.34 that is £1K to £3K a year per listing.

Average price

£11.34under the $15 to $100 sweet spot

Price range

£2.11–£22.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #38 within Health Supplies. It carries 2,156 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

1.9%

Average rank

#38in Health Supplies

Average rating

4.11 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,156per listing

Listings tracked

29

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months