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Dog Finger Toothbrush

Fail

Prices span $2.57–$10.83, mostly outside the sweet spot, so Dog Finger Toothbrush is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£87K/yr91K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
71%top-5 click share · 14 brands · 38 sellers

Flapen Score

Dog Finger Toothbrush against its category

The dotted line is the Pet Supplies average. Past it, Dog Finger Toothbrush is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Finger Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Finger Toothbrush 91K times last year and spent an estimated £87K. The top 5 brands take 75% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
17.2%
Market size, estimated
£87Ka year
Peak month
April2.3× the quietest month
Top search term
dog finger toothbrush28K searches a year

02 · Price

A sale here is worth £5.56.

Listings sell for £5.56 on average, from £2.57 to £10.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £5.56 that is £4K to £6K a year per listing.

Average price
£5.56under the $15 to $100 sweet spot
Price range
£2.57–£10.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #37 within Health Supplies. It carries 2,313 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#37in Health Supplies
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,313per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dog Finger Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

38

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

18%

  • Aujzoo29%
  • Vet's Best17%
  • BUGALUGS13%
  • Vinuwu9%
  • Beaphar7%
  • PawsOnly7%

Demand

Dog Finger Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Dog Finger Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog finger toothbrush28K/yr
  • dog toothbrush finger20K/yr
  • finger toothbrush dog16K/yr
  • dog finger toothbrush uk10K/yr
  • cat finger toothbrush6K/yr
  • finger brush for dogs teeth4K/yr
  • finger dog toothbrush4K/yr
  • finger toothbrush for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Finger Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.51

TOO SMALL

Too big

wont fit on correctly

Ease Of Use9%+0.75

wouldn't use it too much

so awkward to get on

which makes it tricky

Functionality-Overall6%−0.09

Did not work

Not effective

Unfortunately did not work for my dog

Quality-Overall5%+0.68

Not tbe best

Not the best

Awful product

Ease Of Cleaning5%+0.32

i dont think it did any cleaning

Does not seem to clean my dog's teeth at all

Doesnt clean teeth

Love

Ease Of Use19%+0.75

Convenient to use

Very handy

ready for use

Quality-Overall15%+0.68

Excellent product

Seemed really well made

feels well made

Ease Of Cleaning11%+0.32

Good cleaning

easy to clean

are easy to wash

Oral Hygiene11%+0.71

Clean teeth

Finally I can clean my dog's teeth

Brilliant, better access that toothbrush

Value For Money7%+0.62

Excellent value for money

Good value

Worth the money

Return

0.1% Return rate 67% Fixable by listing

Size-Overall67%█▆▄▇▆▇

TOO SMALL

Too big

wont fit on correctly

Functionality-Overall11%▃▁▆█▇▁

Did not work

Not effective

Unfortunately did not work for my dog

Soft Feel6%▁▁█▁▁▄
Quality-Overall6%▁▅█▁▁▄

Not tbe best

Not the best

Awful product

Moist/Dry3%▁▁▁▅█▁

FAQ

Common Dog Finger Toothbrush questions

Answered from the same tracked data.