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Dog Eye Wipes

Fail

Prices span $3.25–$10.91, mostly outside the sweet spot, so Dog Eye Wipes is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£133K/yr108K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
83%top-5 click share · 10 brands · 32 sellers

Flapen Score

Dog Eye Wipes against its category

The dotted line is the Pet Supplies average. Past it, Dog Eye Wipes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Eye Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Eye Wipes 108K times last year and spent an estimated £133K. The top 5 brands take 85% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.5% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
18.5%
Market size, estimated
£133Ka year
Peak month
May1.8× the quietest month
Top search term
dog eye wipes49K searches a year

02 · Price

A sale here is worth £6.69.

Listings sell for £6.69 on average, from £3.25 to £10.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £6.69 that is £17K to £20K a year per listing.

Average price
£6.69under the $15 to $100 sweet spot
Price range
£3.25–£10.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£20K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Grooming. It carries 7,865 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Grooming
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,865per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dog Eye Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

32

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • Vet's Best36%
  • Earth Rated22%
  • BUGALUGS15%
  • Beaphar7%
  • pet wiz6%
  • kulloomii5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Dog Eye Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Dog Eye Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog eye wipes49K/yr
  • eye wipes for dogs16K/yr
  • cat eye wipes16K/yr
  • dog eye wipes for gunky eyes13K/yr
  • dog eye wipes for tear stains4K/yr
  • vetpets eye wipes2K/yr
  • eye wipes for cats3K/yr
  • dog tear stain wipes3K/yr
  • puppy eye wipes2K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Eye Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry17%−0.07

Almost completely dry

Very dry

Not impressed very very wet

Allergies9%−0.02

stuff in his eyes which causes irritation

quality or skin irritation

returning items as was causing irritation to my dogs eyes

Value For Money9%+0.64

pricey

a lot more expensive

However I do not understnad why it has to be so expensive for such a little pot

Functionality-Overall7%−0.08

really are not very effective

Didnt seem to work

the formula just does not work

Size-Overall7%−0.02

These pads are larger than ones I have bought before

They are quite big

Quite small

Love

Ease Of Cleaning19%+1.32

Keep Eyes Clean

Good wipes

They clean well

Quality-Overall18%+0.95

Product is satisfactory

Good quality helped my dogs eyes as it said

Brilliant quality

Ease Of Use12%+0.80

Ease of use

easy to apply

So useful and handy

Value For Money10%+0.64

Good value

Well worth buying

Value for money

Moist/Dry6%−0.07

keeps moist

Good moist wipes

Moisturises well

Return

0.2% Return rate 18% Fixable by listing

Leak-Proof16%█▁▃██▃
Functionality-Overall15%█▁▃▆▁▇

really are not very effective

Didnt seem to work

the formula just does not work

Moist/Dry12%▁▇▅▁▇█

Almost completely dry

Very dry

Not impressed very very wet

Advertised Vs Actual Product11%▁█▅▄▁▁

Lack of information

I read the info about this product after I had purchased it I was confused

Contamination8%▁▁▁█▇▅

FAQ

Common Dog Eye Wipes questions

Answered from the same tracked data.