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Dog Eye Drops

Fail

Prices span $6.18–$15.54, mostly outside the sweet spot, so Dog Eye Drops is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£374K/yr282K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 32 sellers

Flapen Score

Dog Eye Drops against its category

The dotted line is the Pet Supplies average. Past it, Dog Eye Drops is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Eye Drops 282K times last year and spent an estimated £374K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £374K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
13.5%
Market size, estimated
£374Ka year
Peak month
July1.5× the quietest month
Top search term
dog eye drops43K searches a year

02 · Price

A sale here is worth £9.86.

Listings sell for £9.86 on average, from £6.18 to £15.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £9.86 that is £30K to £39K a year per listing.

Average price
£9.86under the $15 to $100 sweet spot
Price range
£6.18–£15.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #20 within Health Supplies. It carries 2,730 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
5.8%
Average rank
#20in Health Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,730per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Dog Eye Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£75K£112K£150K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

32

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • RenaSan37%
  • BUGALUGS16%
  • OptixCare12%
  • BODY JUICE OIL7%
  • Buddycare6%
  • Generic4%
  • Open — no brand owns it (5 brands, 17%)

Demand

Dog Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dog Eye Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog eye drops43K/yr
  • eye drops for dogs35K/yr
  • optixcare eye lube for dogs19K/yr
  • terramycin eye ointment for pets25K/yr
  • dog eye drops for infection24K/yr
  • cat eye drops20K/yr
  • conjunctivitis treatment for dogs13K/yr
  • antibiotic eye drops for dogs13K/yr
  • eye drops for cats8K/yr
  • dog eye drops for gunky eyes5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Eye Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies18%−0.05

stuff in his eyes which causes irritation

really irritated her eyes

was maken my dogs eyes burn

Instructions/User Manual/Troubleshooting11%−0.14

No stars absolutely terrible product cant even read the instructions

No instructions

The instructions on the back are absolutely tiny

Value For Money10%+1.80

and a price increase

pricey

Waste of money

Advertised Vs Actual Product7%+0.19

Is advertised as having antibiotics in. the only reason I ordered it

False advertising

Not what it says it is

Functionality-Overall6%−0.08

Did not work

Didnt seem to work

Didnt seem to work for my

Love

Value For Money20%+1.80

value for money

Excellent value

Good value

Quality-Overall20%+1.26

Brilliant quality

Overall, the quality feels reliable and effective

Excellent Product

Ease Of Use14%+0.24

easy to remove

Ease of use

easy to apply

Advertised Vs Actual Product12%+0.19

As advertised

As described

exactly what I needed

Pet Friendly4%

Perfect for my dog

Suitable for all pets

Perfect for my cats

Return

0.1% Return rate 11% Fixable by listing

Leak-Proof36%█▇▇█▇▄
Functionality-Overall18%▁▅▁▁▅█

Did not work

Didnt seem to work

Didnt seem to work for my

Moist/Dry6%█▆▃▁▁▁

Dog dry eye drops

Our Jack Russell has a very dry eye

Don't recommend these at all for dry eye

Size-Overall6%▁▁█▁▁▁

It is a large bottle

The larger bottle

as its in a bigger bottle than I expected

Contamination5%▁▁▁▁▁█

FAQ

Common Dog Eye Drops questions

Answered from the same tracked data.