Dog Electric Toothbrush
FailDemand is soft, at -16.8% this quarter, so Dog Electric Toothbrush is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £141K/yr59K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 13 sellers
Flapen Score
Dog Electric Toothbrush against its category
The dotted line is the Pet Supplies average. Past it, Dog Electric Toothbrush is stronger. Inside it, weaker.
Market
The Dog Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Electric Toothbrush 59K times last year and spent an estimated £141K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £141Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- emmi pet ultrasonic toothbrush for dogs16K searches a year
02 · Price
A sale here is worth £39.22.
Listings sell for £39.22 on average, from £3.03 to £137.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £39.22 that is £4K to £10K a year per listing.
- Average price
- £39.22inside the $15 to $100 sweet spot
- Price range
- £3.03–£137.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #70 within Health Supplies. It carries 230 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 93%
- Out of stock, average day
- 10.4%
- Average rank
- #70in Health Supplies
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 230per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Dog Electric Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
emmi-pet 2.0 Ultrasonic Dog Toothbrush & Toothpaste Set | Plaque Remover for Teeth Dogs & Cats | Silent & No Scrubbing | Small & Large Dog Toothbrush | 75ml
- Price
- £114.39
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 4y ago
Stim-U-Dent Dog Plaque Remover for Teeth Pet Teeth Cleaning Products for Tartar & Plaque Off with LED-Light Dog Toothbrush for Dental Care Finger Toothbrush
- Price
- £27.62
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago
emmi-pet PRO ultrasonic Toothbrush for Dogs - Noiseless Dog & cat Toothbrush Without scrubbing with 96 Million Vibrations 12-Day Battery Life - Reduces Plaque & Helps Prevent Tartar
- Price
- £132.70
- Rating
- 3.6/5
- Reviews
- 49
- Age
- 1y ago
DOLLGIFT Dog Plaque Remover Pet Teeth Cleaning Products Dog Tartar Remover with 6 Modes and Complete Care Kit for Dogs and Cats Rechargeable Black
- Price
- £13.84
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 8mo ago
emmi-PET NEO Ultrasonic Dog Toothbrush | Silent Dog Toothbrush with 3 Cleaning Modes to Help Combat Plaque and Bad Breath | Gentle Dental Care Without scrubbing | 14-Day Battery Life
- Price
- £137.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Trending
90-day click momentumemmi-PET NEO Ultrasonic Dog Toothbrush | Silent Dog Toothbrush with 3 Cleaning Modes to Help Combat Plaque and Bad Breath | Gentle Dental Care Without scrubbing | 14-Day Battery Life
- Price
- £137.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
InFanso Dog Plaque Remover PR400 Ultrasonic Pet Teeth Cleaning Products with LED Light for Tartar Removal 5 Modes Rechargeable & Lightweight for Dogs and Cats Black
- Price
- £28.99
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago
Dog Plaque Remover for Teeth Dog Teeth Cleaning Products with LED Light for for Tartar & Plaque Off Dog Toothbrush for Dog Teeth Cleaning Dental Care
- Price
- £27.42
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 9mo ago
DOLLGIFT Dog Plaque Remover Pet Teeth Cleaning Products Dog Tartar Remover with 6 Modes and Complete Care Kit for Dogs and Cats Rechargeable Black
- Price
- £13.84
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 8mo ago
WOLMIK Pet Teeth Cleaning Tools - 3 PCS Pet Tooth Scaler Cleaning Kit Stainless Steel Tartar & Plaque Remover Set for Dogs Double Headed Pet Oral Tools to Remove Calculus for Dogs Cats Dental Care
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago
Newest
by launch dateemmi-PET NEO Ultrasonic Dog Toothbrush | Silent Dog Toothbrush with 3 Cleaning Modes to Help Combat Plaque and Bad Breath | Gentle Dental Care Without scrubbing | 14-Day Battery Life
- Price
- £137.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
InFanso Dog Plaque Remover PR400 Ultrasonic Pet Teeth Cleaning Products with LED Light for Tartar Removal 5 Modes Rechargeable & Lightweight for Dogs and Cats Black
- Price
- £28.99
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago
Wagner Stern Dog Plaque Remover for Teeth Cleaning Dog Toothbrush
- Price
- £24.23
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 8mo ago
DOLLGIFT Dog Plaque Remover Pet Teeth Cleaning Products Dog Tartar Remover with 6 Modes and Complete Care Kit for Dogs and Cats Rechargeable Black
- Price
- £13.84
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 8mo ago
Dog Plaque Remover for Teeth Dog Teeth Cleaning Products with LED Light for for Tartar & Plaque Off Dog Toothbrush for Dog Teeth Cleaning Dental Care
- Price
- £27.42
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
10%
- Emmi-pet53%
- Stim-U-Dent16%
- DOLLGIFT7%
- Wagner Stern6%
- ZOVIRA5%
- HomeFunk4%
- Open — no brand owns it (4 brands, 10%)
Demand
Dog Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Dog Electric Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emmi pet ultrasonic toothbrush for dogs16K/yr
- ultrasonic tooth cleaner for dogs8K/yr
- dog electric toothbrush7K/yr
- dog plaque remover tool4K/yr
- emmi pet6K/yr
- electric toothbrush for dogs4K/yr
- ultrasonic dog toothbrush4K/yr
- dog dental scaler3K/yr
- sonic plaque remover for dogs3K/yr
- infanso dog plaque remover3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Electric Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the battery no longer holds a charge
Stopped charging
Toothbrush will not charge
the devise is not working
Doesn't work
neither worked well
Its not just that its an expensive idea
Expensive and doesnt last
so expensive
The narrow tool is not much use
Poor and hard to use
It takes a little patience
Doesnt work on gums
Total waste of money as these toothbrushes are not cheap
This toothpaste didn't seem to be doing anything for my dogs teeth
Love
The unit itself is excellent
Excellent product
Appears well made and reliable with a good selection of tools and attachments
Worth every penny
Well worth the money
Not bad for the price
Easy to use
Great little tool
Great to have to hand
worked really well on with my dogs teeth to keep them healthy
It's a toothpaste to use with an emmi pet toothbrush Good purchase if you already have an emmi pet toothbrush
A great toothbrush
his teeth are almost perfectly clean
Superb for cleaning dogs teeth, handles well, cleans nice and does the job
This cleaner is so easy to use
Return
2.1% Return rate 8% Fixable by listing
the devise is not working
Doesn't work
neither worked well
the battery no longer holds a charge
Stopped charging
Toothbrush will not charge
Cheap
Disappointed the quality is not very good for the amount charged
Absolutely rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Electric Toothbrush questions
Answered from the same tracked data.