Dog Electric Toothbrush
FailDemand is soft, at -16.8% this quarter, so Dog Electric Toothbrush is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £141K/yr59K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 13 sellers
Flapen Score
Dog Electric Toothbrush against its category
The dotted line is the Pet Supplies average. Past it, Dog Electric Toothbrush is stronger. Inside it, weaker.
Market
The Dog Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Electric Toothbrush 59K times last year and spent an estimated £141K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 6.1%
- Market size, estimated
- £141Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- emmi pet ultrasonic toothbrush for dogs16K searches a year
02 · Price
A sale here is worth £39.22.
Listings sell for £39.22 on average, from £3.03 to £137.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £39.22 that is £4K to £10K a year per listing.
- Average price
- £39.22inside the $15 to $100 sweet spot
- Price range
- £3.03–£137.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #70 within Health Supplies. It carries 230 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 93%
- Out of stock, average day
- 10.4%
- Average rank
- #70in Health Supplies
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 230per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Dog Electric Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
emmi-pet 2.0 Ultrasonic Dog Toothbrush & Toothpaste Set | Plaque Remover for Teeth Dogs & Cats | Silent & No Scrubbing | Small & Large Dog Toothbrush | 75ml
- Price
- £114.39
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 4y ago

Stim-U-Dent Dog Plaque Remover for Teeth Pet Teeth Cleaning Products for Tartar & Plaque Off with LED-Light Dog Toothbrush for Dental Care Finger Toothbrush
- Price
- £27.62
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 1y ago

emmi-pet PRO ultrasonic Toothbrush for Dogs - Noiseless Dog & cat Toothbrush Without scrubbing with 96 Million Vibrations 12-Day Battery Life - Reduces Plaque & Helps Prevent Tartar
- Price
- £132.70
- Rating
- 3.6/5
- Reviews
- 49
- Age
- 1y ago

DOLLGIFT Dog Plaque Remover Pet Teeth Cleaning Products Dog Tartar Remover with 6 Modes and Complete Care Kit for Dogs and Cats Rechargeable Black
- Price
- £13.84
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 8mo ago

emmi-PET NEO Ultrasonic Dog Toothbrush | Silent Dog Toothbrush with 3 Cleaning Modes to Help Combat Plaque and Bad Breath | Gentle Dental Care Without scrubbing | 14-Day Battery Life
- Price
- £137.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Trending
estimated 90-day click momentum
emmi-PET NEO Ultrasonic Dog Toothbrush | Silent Dog Toothbrush with 3 Cleaning Modes to Help Combat Plaque and Bad Breath | Gentle Dental Care Without scrubbing | 14-Day Battery Life
- Price
- £137.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

InFanso Dog Plaque Remover PR400 Ultrasonic Pet Teeth Cleaning Products with LED Light for Tartar Removal 5 Modes Rechargeable & Lightweight for Dogs and Cats Black
- Price
- £28.99
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago

Dog Plaque Remover for Teeth Dog Teeth Cleaning Products with LED Light for for Tartar & Plaque Off Dog Toothbrush for Dog Teeth Cleaning Dental Care
- Price
- £27.42
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 9mo ago

DOLLGIFT Dog Plaque Remover Pet Teeth Cleaning Products Dog Tartar Remover with 6 Modes and Complete Care Kit for Dogs and Cats Rechargeable Black
- Price
- £13.84
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 8mo ago

WOLMIK Pet Teeth Cleaning Tools - 3 PCS Pet Tooth Scaler Cleaning Kit Stainless Steel Tartar & Plaque Remover Set for Dogs Double Headed Pet Oral Tools to Remove Calculus for Dogs Cats Dental Care
- Price
- £3.92
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 1y ago
Newest
by launch date
emmi-PET NEO Ultrasonic Dog Toothbrush | Silent Dog Toothbrush with 3 Cleaning Modes to Help Combat Plaque and Bad Breath | Gentle Dental Care Without scrubbing | 14-Day Battery Life
- Price
- £137.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

InFanso Dog Plaque Remover PR400 Ultrasonic Pet Teeth Cleaning Products with LED Light for Tartar Removal 5 Modes Rechargeable & Lightweight for Dogs and Cats Black
- Price
- £28.99
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 5mo ago

Wagner Stern Dog Plaque Remover for Teeth Cleaning Dog Toothbrush
- Price
- £24.23
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 8mo ago

DOLLGIFT Dog Plaque Remover Pet Teeth Cleaning Products Dog Tartar Remover with 6 Modes and Complete Care Kit for Dogs and Cats Rechargeable Black
- Price
- £13.84
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 8mo ago

Dog Plaque Remover for Teeth Dog Teeth Cleaning Products with LED Light for for Tartar & Plaque Off Dog Toothbrush for Dog Teeth Cleaning Dental Care
- Price
- £27.42
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 flat
Sellers
13
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
10%
- Emmi-pet53%
- Stim-U-Dent16%
- DOLLGIFT7%
- Wagner Stern6%
- ZOVIRA5%
- HomeFunk4%
- Open — no brand owns it (4 brands, 10%)
Demand
Dog Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.1×
Search terms
Top Dog Electric Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- emmi pet ultrasonic toothbrush for dogs16K/yr
- ultrasonic tooth cleaner for dogs8K/yr
- dog electric toothbrush7K/yr
- dog plaque remover tool4K/yr
- emmi pet6K/yr
- electric toothbrush for dogs4K/yr
- ultrasonic dog toothbrush4K/yr
- dog dental scaler3K/yr
- sonic plaque remover for dogs3K/yr
- infanso dog plaque remover3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“the battery no longer holds a charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Electric Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









