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Dog Electric Toothbrush

Fail

Demand is soft, at -16.8% this quarter, so Dog Electric Toothbrush is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£141K/yr59K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
72%top-5 click share · 10 brands · 13 sellers

Flapen Score

Dog Electric Toothbrush against its category

The dotted line is the Pet Supplies average. Past it, Dog Electric Toothbrush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Electric Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Electric Toothbrush 59K times last year and spent an estimated £141K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
6.1%
Market size, estimated
£141Ka year
Peak month
August2.1× the quietest month
Top search term
emmi pet ultrasonic toothbrush for dogs16K searches a year

02 · Price

A sale here is worth £39.22.

Listings sell for £39.22 on average, from £3.03 to £137.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £39.22 that is £4K to £10K a year per listing.

Average price
£39.22inside the $15 to $100 sweet spot
Price range
£3.03–£137.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #70 within Health Supplies. It carries 230 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
10.4%
Average rank
#70in Health Supplies
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
15

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dog Electric Toothbrush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

13

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

10%

  • Emmi-pet53%
  • Stim-U-Dent16%
  • DOLLGIFT7%
  • Wagner Stern6%
  • ZOVIRA5%
  • HomeFunk4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Dog Electric Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Dog Electric Toothbrush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • emmi pet ultrasonic toothbrush for dogs16K/yr
  • ultrasonic tooth cleaner for dogs8K/yr
  • dog electric toothbrush7K/yr
  • dog plaque remover tool4K/yr
  • emmi pet6K/yr
  • electric toothbrush for dogs4K/yr
  • ultrasonic dog toothbrush4K/yr
  • dog dental scaler3K/yr
  • sonic plaque remover for dogs3K/yr
  • infanso dog plaque remover3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Electric Toothbrush

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Charging”
2.1%of orders come back
“the battery no longer holds a charge”
A buyer, on “Charging”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Electric Toothbrush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data