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Dog Ear Wipes

Fail

Prices span $3.25–$9.15, mostly outside the sweet spot, so Dog Ear Wipes is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£236K/yr157K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
93%top-5 click share · 6 brands · 37 sellers

Flapen Score

Dog Ear Wipes against its category

The dotted line is the Pet Supplies average. Past it, Dog Ear Wipes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ear Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Ear Wipes 157K times last year and spent an estimated £236K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

23.0% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
23.0%
Market size, estimated
£236Ka year
Peak month
August1.4× the quietest month
Top search term
dog ear wipes87K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £3.25 to £9.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At £6.54 that is £39K to £52K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£3.25–£9.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
6,000–8,000
Revenue per listing a year
£39K–£52K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Grooming. It carries 11,427 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#18in Grooming
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,427per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dog Ear Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£35K£71K£106K£142K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

37

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Vet's Best52%
  • BUGALUGS20%
  • Earth Rated14%
  • Beaphar6%
  • Aurelyn4%
  • Petkin3%
  • Open — no brand owns it (0%)

Demand

Dog Ear Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Ear Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog ear wipes87K/yr
  • ear wipes for dogs17K/yr
  • dog ear cleaner wipes12K/yr
  • cat ear wipes6K/yr
  • ear wipes for dogs uk6K/yr
  • dog ear wipes finger pads6K/yr
  • dog ear cleaning wipes4K/yr
  • clean ear finger pads for dogs4K/yr
  • dog ear cleaning finger pads4K/yr
  • ear wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ear Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.18

They are large

To small

These are tiny wipes

Moist/Dry7%−0.03

So when I open it the wipes they will dry out

Way too dry

Allergies5%−0.04

Caused irritation, skin red and irritated

He has a few allergies

Caused irritation in my dogs ears

Ease Of Cleaning5%+1.42

that get dirty quick

Easy to use, they're not going to do a real thorough clean. unless your cat is really, really placid.

are prone to infections if not cleaned

Durability5%+0.11

It went away in a few days after using this

Love

Quality-Overall22%+0.50

These wipes are of very good quality

Highly recommended, well made and very moist

Excellent product

Ease Of Use18%+0.82

Easy and safe to use

One of the standout features is how easy they are to use

Made my life a lot easier

Ease Of Cleaning16%+1.42

Great product for cleaning

Cleans well

Good wipes

Value For Money11%+1.17

Good value

value for money

Good value for money

Smell5%0.00

no strong smells

they leave the ears smelling fresh without being too strongly perfumed

Nice smell

Return

0.1% Return rate 43% Fixable by listing

Size-Overall17%▁▁█▅█▁

They are large

To small

These are tiny wipes

Smell13%

they are very slightly perfumed

They appear to be scentless

Advertised Vs Actual Product13%▁█▁▁▁▁

picture is very deceiving

Compatibility-Overall13%▁▁█▁█▁
Adhesion/Stickiness10%▁▁▁█▁▁

FAQ

Common Dog Ear Wipes questions

Answered from the same tracked data.