Dog Ear Defenders

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +58.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

251K

Growth, 90 days vs prior 90

+58.1%

Conversion, latest week

1.4%

Market size, estimated

£45Ka year

Peak month

November13.6× the quietest month

Top search term

dog ear defenders77K searches a year

Listings sell for £13.03 on average, from £4.39 to £25.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.03 that is £1K to £3K a year per listing.

Average price

£13.03under the $15 to $100 sweet spot

Price range

£4.39–£25.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

5.8%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #169 within Clothing & Accessories. It carries 309 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

19.7%

Average rank

#169in Clothing & Accessories

Average rating

3.74 starsAmazon United Kingdom average 4.36 stars

Average reviews

309per listing

Listings tracked

8

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months