Dog Ear Cleaner
FailThe top 5 brands take 98% of clicks, so Dog Ear Cleaner is a Fail.
- Flapen Score
- 47 / 100Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 5047
- Market size
- £1.0M/yr586K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 58 sellers
Flapen Score
Dog Ear Cleaner against its category
The dotted line is the Pet Supplies average. Past it, Dog Ear Cleaner is stronger. Inside it, weaker.
Market
The Dog Ear Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Ear Cleaner 586K times last year and spent an estimated £1.0M. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 17.9% of those searches ended in a purchase.
Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 586K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £1.0Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- dog ear cleaner215K searches a year
02 · Price
A sale here is worth £9.98.
Listings sell for £9.98 on average, from £4.02 to £16.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £9.98 that is £80K to £100K a year per listing.
- Average price
- £9.98under the $15 to $100 sweet spot
- Price range
- £4.02–£16.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £80K–£100K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Cats. It carries 5,414 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Cats
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,414per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Dog Ear Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Otodine Dog & Cat Ear Cleaner Ear Wash Solution for Wax & Odour 100 ml
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 14,228
- Age
- 14y ago

BUGALUGS Antiseptic Ear Drops 200ml Ear Disinfection Kills bacteria Stops Odours Scratching & Discomfort Anti-fungal (Yeast) Veterinary-grade for Dogs Cats & all other animals
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 5,550
- Age
- 3y ago

Virbac EpiOtic Cat and Dog Ear Cleaner Solution - Antibacterial and Anti-fungal Dog and Cat Ear Cleaner - 125ml
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 9,423
- Age
- 17y ago

Virbac EpiOtic Cat and Dog Ear Cleaner Solution - Antibacterial and Anti-fungal Dog and Cat Ear Cleaner - 60ml
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 9,423
- Age
- 7y ago

BUGALUGS Dog Ear Cleaner with Pro Pre and Probiotics for dogs that helps soothe itchy ears remove wax and odours plus dog ear drops support your dogs Microbiome (Probiotic Ear Cleaner 200ml)
- Price
- £8.85
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Virbac EpiOtic Cat and Dog Ear Cleaner Solution - Antibacterial and Anti-fungal Dog and Cat Ear Cleaner - 60ml
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 9,423
- Age
- 7y ago

Otoact Dog & Cat Ear Cleaner Wax-Dissolving Ear Wash for Buildup 100 ml
- Price
- £13.85
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 12y ago

Buddycare Antiseptic Dog Ear Cleaner 200ml Soothing Ear Drops for Pets Antiseptic Ear Drops | Vet Approved Antibacterial Ear Drops for Dogs Cats and all Pets
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago

Clorexyderm Oto Chlorhexidine Dog Ear Cleaner Solution & Ear Wash 150 ml
- Price
- £14.92
- Rating
- 4.6/5
- Reviews
- 2,196
- Age
- 13y ago

BUGALUGS Dog Ear Cleaner with Pro Pre and Probiotics for dogs that helps soothe itchy ears remove wax and odours plus dog ear drops support your dogs Microbiome (Probiotic Ear Cleaner 200ml)
- Price
- £8.85
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 11mo ago
Newest
by launch date
BUGALUGS Dog Ear Cleaner with Pro Pre and Probiotics for dogs that helps soothe itchy ears remove wax and odours plus dog ear drops support your dogs Microbiome (Probiotic Ear Cleaner 200ml)
- Price
- £8.85
- Rating
- 4.5/5
- Reviews
- 332
- Age
- 11mo ago

Buddycare Antiseptic Dog Ear Cleaner 200ml Soothing Ear Drops for Pets Antiseptic Ear Drops | Vet Approved Antibacterial Ear Drops for Dogs Cats and all Pets
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago

BUGALUGS Antiseptic Ear Drops 200ml Ear Disinfection Kills bacteria Stops Odours Scratching & Discomfort Anti-fungal (Yeast) Veterinary-grade for Dogs Cats & all other animals
- Price
- £7.83
- Rating
- 4.4/5
- Reviews
- 5,550
- Age
- 3y ago

BUGALUGS Dog Ear Cleaner Dog Wipes 100 Biodegradable textured pre-soaked dog ear wipes. Pet Wipes Dog Ear Cleaner Solution Stops Head Shaking Itching & Waxy Ears
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 1,931
- Age
- 3y ago

Virbac EpiOtic Cat and Dog Ear Cleaner Solution - Antibacterial and Anti-fungal Dog and Cat Ear Cleaner - 60ml
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 9,423
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
58
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- ICF42%
- BUGALUGS24%
- Virbac23%
- Vet's Best6%
- Buddycare3%
- VETIQ2%
Demand
Dog Ear Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.5×
Search terms
Top Dog Ear Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog ear cleaner215K/yr
- otodine ear cleaner for dogs91K/yr
- ear cleaner for dogs58K/yr
- epiotic ear cleaner for dogs34K/yr
- dog ear cleaner solution27K/yr
- otodine25K/yr
- bugalugs ear cleaner22K/yr
- wax off for dogs ears7K/yr
- virbac epiotic ear cleaner for dogs12K/yr
- otodine ear cleaner17K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Ear Cleaner
We read the reviews and the return reasons for every product selling here.
“but cheaper on line”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Ear Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









