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Dog Ear Cleaner

Fail

The top 5 brands take 98% of clicks, so Dog Ear Cleaner is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£1.0M/yr586K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 58 sellers

Flapen Score

Dog Ear Cleaner against its category

The dotted line is the Pet Supplies average. Past it, Dog Ear Cleaner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ear Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Ear Cleaner 586K times last year and spent an estimated £1.0M. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
586K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
17.9%
Market size, estimated
£1.0Ma year
Peak month
October1.5× the quietest month
Top search term
dog ear cleaner215K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £4.02 to £16.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £9.98 that is £80K to £100K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£4.02–£16.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£80K–£100K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Cats. It carries 5,414 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Cats
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,414per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dog Ear Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£105K£209K£314K£418K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

58

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • ICF42%
  • BUGALUGS24%
  • Virbac23%
  • Vet's Best6%
  • Buddycare3%
  • VETIQ2%

Demand

Dog Ear Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Dog Ear Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog ear cleaner215K/yr
  • otodine ear cleaner for dogs91K/yr
  • ear cleaner for dogs58K/yr
  • epiotic ear cleaner for dogs34K/yr
  • dog ear cleaner solution27K/yr
  • otodine25K/yr
  • bugalugs ear cleaner22K/yr
  • wax off for dogs ears7K/yr
  • virbac epiotic ear cleaner for dogs12K/yr
  • otodine ear cleaner17K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ear Cleaner

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
0.1%of orders come back
“but cheaper on line”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Ear Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data