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Dog Ear Cleaner

Fail

The top 5 brands take 98% of clicks, so Dog Ear Cleaner is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£1.0M/yr586K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 58 sellers

Flapen Score

Dog Ear Cleaner against its category

The dotted line is the Pet Supplies average. Past it, Dog Ear Cleaner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ear Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Ear Cleaner 586K times last year and spent an estimated £1.0M. The top 5 brands take 98% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
586K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
17.9%
Market size, estimated
£1.0Ma year
Peak month
October1.5× the quietest month
Top search term
dog ear cleaner215K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £4.02 to £16.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £9.98 that is £80K to £100K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£4.02–£16.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£80K–£100K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Cats. It carries 5,414 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Cats
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,414per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Dog Ear Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£105K£209K£314K£418K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

58

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • ICF42%
  • BUGALUGS24%
  • Virbac23%
  • Vet's Best6%
  • Buddycare3%
  • VETIQ2%

Demand

Dog Ear Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Dog Ear Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog ear cleaner215K/yr
  • otodine ear cleaner for dogs91K/yr
  • ear cleaner for dogs58K/yr
  • epiotic ear cleaner for dogs34K/yr
  • dog ear cleaner solution27K/yr
  • otodine25K/yr
  • bugalugs ear cleaner22K/yr
  • wax off for dogs ears7K/yr
  • virbac epiotic ear cleaner for dogs12K/yr
  • otodine ear cleaner17K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ear Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.05

but cheaper on line

not cheap

Seems a bit pricey

Allergies13%−0.02

Caused allergic reaction

itchy for a while now

Caused a bad reaction

Smell13%+0.31

Smells like diluted bleach

Slight scent to the product

It has a strange smell which does dissipate after a while

Size-Overall11%−0.09

These are tiny wipes

Too big for puppies

To small

Functionality-Overall8%−0.06

its not as effective as this

Didnt work at all

Not as effective

Love

Quality-Overall22%+1.25

Excellent Product

These wipes are of very good quality

Love this range of products

Ease Of Use17%+1.09

Ease of use

It's easy to apply

Made my life a lot easier

Advertised Vs Actual Product13%+0.40

Exactly as advertised

Just as advertised

Better than expected

Value For Money11%−0.05

Good price

much cheaper

Good value for money

Ease Of Cleaning11%+0.70

Cleans well

Amazing cleaner

this is very good for keeping them clean

Return

0.1% Return rate 21% Fixable by listing

Functionality-Overall24%█▄▄▅▆▃

its not as effective as this

Didnt work at all

Not as effective

Leak-Proof12%▁▃▄▁▅█
Size-Overall11%▁▆▄▄██

These are tiny wipes

Too big for puppies

To small

Advertised Vs Actual Product7%▁▃█▁▁▄
Smell6%▁█▅▁▁▁

Smells like diluted bleach

Slight scent to the product

It has a strange smell which does dissipate after a while

FAQ

Common Dog Ear Cleaner questions

Answered from the same tracked data.