Dog Dummy
Dog Dummy shows low returns (0.8%), but a small market ($58K/yr) keeps it on the watch list.
Flapen Score
Is Dog Dummy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Dummy is a £58K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Dog Dummy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.8% over the last 90 days and 5.6% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 36 products
Top Dog Dummy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Extra Select Gun DogTraining Dummy 1 lb Green
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 1,085
- Age
- 8y ago
Extra Select Gun Dog Training Dummy 0.5 lb Green
- Price
- £7.32
- Rating
- 4.4/5
- Reviews
- 1,085
- Age
- 8y ago
Dog & Field Puppy Training Dummies - Blue. 100g Canvas Training Dummy With Short & Long Throw Toggle For Obedience & Retrieval Practice. Lightweight Water Float Dummy Gundog Training Equipment
- Price
- £8.34
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 9y ago
Romneys Standard Dummy 500g Dog Retrieval Toy - Extremely robust and buoyant (Orange)
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 425
- Age
- 6y ago
The Pet Store The Gorilla Tuff Floating Training Dummy for Throwing and Retrieval Games on land and in Water Healthy Exercise for your Dog Emperor Yellow
- Price
- £6.92
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 4y ago
Trending
90-day click momentum
Romneys Junior Dummy for All Dog Breeds approx. 250 g For Dog and Retrieval Training Floats (Green)
- Price
- £10.51
- Rating
- 4.3/5
- Reviews
- 380
- Age
- 10y ago
XINGYUXUXIN 3 Pieces Dog Chew Toys TPR Dog Teething Toys Pacifier Shape Dog Bite Toys for Dogs Indoor and Outdoor Training and Play
- Price
- £6.38
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2y ago
Dog & Field Puppy Training Dummies - Orange. 100g Canvas Training Dummy With Short & Long Throw Toggle For Obedience & Retrieval Practice. Lightweight Water Float Dummy Gundog Training Equipment
- Price
- £8.29
- Rating
- 4.1/5
- Reviews
- 351
- Age
- 9y ago
BINGPET Floating Dog Training Dummy Dog Float Bumper Toy with Rope Summer Retrieving Fetch Toy Pool Lake Water Tug & Teething Chew Toy for Small Medium Large Dogs
- Price
- £7.28
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 5y ago
Romneys Junior Dummy for All Dog Breeds approx. 250 g For Dog and Retrieval Training Floats (Orange)
- Price
- £10.56
- Rating
- 4.3/5
- Reviews
- 380
- Age
- 11y ago
Newest
by launch date
Carreuty Dog Training Duck Dummy Dog Training Tools for Hunting Retriever Mimics Duck Bumper Toy for Puppies Or Adult Dogs Bird Dummy Dog Training Toy Large Dog Toy
- Price
- £12.06
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 11mo ago
WideSmart Dog Training Duck Dummy Dog & Field Puppy Training Dummies Dog Retrieval Training Toys Bird Dummy Mallard Mimics Duck Bumper Toy for Puppies or Adult Hunting Dogs (Little wild chicken)
- Price
- £13.04
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 12mo ago
2 Pcs Dog Training Duck Dummy Pheasant Toy for Dog Training Tools for Hunting Retriever Dog Training Bird Dummy Dog Training Foam Pet Dog Interactive Toys for Puppies Or Adult Dogs (Pheasant+Duck)
- Price
- £20.33
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 2y ago
LALASTYLE 3PCS Pet Dog Cat Silicone Pacifier Pet Puppy Kitten Chew Toy Pacifier for Small Animal Dogs Cats Accessories Decoration (Pink Yellow Green)
- Price
- £6.98
- Rating
- 3.0/5
- Reviews
- 26
- Age
- 2y ago
Dog & Field 1lb Dog Training Dummies Blue. Canvas Training Dummy With Short & Long Throw Toggle For Gundog & Puppy Training - Retrieval Practice & Gundog Training Equipment Water Float Dummy
- Price
- £10.78
- Rating
- 3.4/5
- Reviews
- 74
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
31
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
15%
- Extra Select28%
- Dog & Field21%
- Romney's16%
- TRIXIE8%
- Pet Store7%
- LALASTYLE4%
- Open — no brand owns it (12 brands, 15%)
Dog Dummy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Dog Dummy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog dummy21K/yr
- gun dog training dummy21K/yr
- gundog training dummies16K/yr
- dog training dummy8K/yr
- gun dog training9K/yr
- gundog dummy7K/yr
- dog dummy training6K/yr
- dog training dummies9K/yr
- gun dog dummy6K/yr
- dog pacifier4K/yr
What reviews say buyers love and hate about Dog Dummy
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“The product is well made”
“Good for a puppy”
“Looks Durable”
“Size is good”
“a lot cheaper than gun shops charge”
What buyers complain about
90% of reviews“Not durable at all”
“Not fit for purpose”
“Not very sturdy”
“Low quality”
“Not worth the money”
Dog Dummy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Dummy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
