dog dummy
Worth a lookShows low returns (0.8%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great460.64avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£4.79–£20.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 116K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dog dummy is a £58K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dog dummy market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £54K–£71K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 50%
- Out of stock
- 7.3%
- Avg brand age
- 47 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
31
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
15%
- Extra Select28%
- Dog & Field21%
- Romney's16%
- TRIXIE8%
- Pet Store7%
- LALASTYLE4%
- Open — no brand owns it (12 brands, 15%)
Demand
Weekly Amazon search volume, last 47 weeks — -20.8% search growth over the last 90 days.Top dog dummy search terms
- dog dummy21K/yr
- gun dog training dummy21K/yr
- gundog training dummies16K/yr
- dog training dummy8K/yr
- gun dog training9K/yr
- gundog dummy7K/yr
- dog dummy training6K/yr
- dog training dummies9K/yr
- gun dog dummy6K/yr
- dog pacifier4K/yr
Top dog dummy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Extra Select Gun DogTraining Dummy 1 lb Green
Extra Select£8.094.4★1,085 rev
Extra Select Gun Dog Training Dummy 0.5 lb Green
Extra Select£7.324.4★1,085 rev
Dog & Field Puppy Training Dummies - Blue. 100g Canvas Training Dummy With Short & Long Throw Toggle For Obedience & Retrieval Practice. Lightweight Water Float Dummy Gundog Training Equipment
Dog & Field£8.344.1★351 rev
Romneys Standard Dummy 500g Dog Retrieval Toy - Extremely robust and buoyant (Orange)
Romney's£11.864.1★425 rev
The Pet Store The Gorilla Tuff Floating Training Dummy for Throwing and Retrieval Games on land and in Water Healthy Exercise for your Dog Emperor Yellow
Pet Store£6.924.4★442 rev
Newest
by launch date
Carreuty Dog Training Duck Dummy Dog Training Tools for Hunting Retriever Mimics Duck Bumper Toy for Puppies Or Adult Dogs Bird Dummy Dog Training Toy Large Dog Toy
Carreuty£12.065 rev
WideSmart Dog Training Duck Dummy Dog & Field Puppy Training Dummies Dog Retrieval Training Toys Bird Dummy Mallard Mimics Duck Bumper Toy for Puppies or Adult Hunting Dogs (Little wild chicken)
WideSmart£13.0410 rev
2 Pcs Dog Training Duck Dummy Pheasant Toy for Dog Training Tools for Hunting Retriever Dog Training Bird Dummy Dog Training Foam Pet Dog Interactive Toys for Puppies Or Adult Dogs (Pheasant+Duck)
Haishell£20.3328 rev
LALASTYLE 3PCS Pet Dog Cat Silicone Pacifier Pet Puppy Kitten Chew Toy Pacifier for Small Animal Dogs Cats Accessories Decoration (Pink Yellow Green)
LALASTYLE£6.9826 rev
Dog & Field 1lb Dog Training Dummies Blue. Canvas Training Dummy With Short & Long Throw Toggle For Gundog & Puppy Training - Retrieval Practice & Gundog Training Equipment Water Float Dummy
Dog & Field£10.7874 rev
Trending
90-day click momentum
Romneys Junior Dummy for All Dog Breeds approx. 250 g For Dog and Retrieval Training Floats (Green)
Romney's£10.514.3★
XINGYUXUXIN 3 Pieces Dog Chew Toys TPR Dog Teething Toys Pacifier Shape Dog Bite Toys for Dogs Indoor and Outdoor Training and Play
XINGYUXUXIN£6.384.4★
Dog & Field Puppy Training Dummies - Orange. 100g Canvas Training Dummy With Short & Long Throw Toggle For Obedience & Retrieval Practice. Lightweight Water Float Dummy Gundog Training Equipment
Dog & Field£8.294.1★
BINGPET Floating Dog Training Dummy Dog Float Bumper Toy with Rope Summer Retrieving Fetch Toy Pool Lake Water Tug & Teething Chew Toy for Small Medium Large Dogs
BINGPET£7.284.5★
Romneys Junior Dummy for All Dog Breeds approx. 250 g For Dog and Retrieval Training Floats (Orange)
Romney's£10.564.3★
What buyers say about dog dummy
What buyers praise and complain about, mined from review topics.What buyers love
“The product is well made”
“Good for a puppy”
“Looks Durable”
“Size is good”
“a lot cheaper than gun shops charge”
“Loads of fun, great value”
“it will do EXACTLY what it is marketed to do”
“Good Lightweight Training Dummy for Fetch & Retrieval Practice”
“Looks strong and durable”
“The material seems reasonably durable at first glance”
What buyers complain about
“Not durable at all”
“Not fit for purpose”
“Not very sturdy”
“Low quality”
“Not worth the money”
“have sunk making retrieval impossible in deeper water or in the sea”
“After a few weeks the stitching failed and fell apart”
“Bit heavy for my cocker”
“Waste of money”
“Colour fades fast”
Top return reasons
Common questions
- Is dog dummy profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dog dummy niche?
- 18 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in dog dummy?
- Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 0.8%.
- What does it cost to enter the dog dummy niche?
- Listings span £4.79–£20.33; the average listing price is £8.93 (sweet spot $15–$100). The average incumbent carries 461 reviews — the moat a new listing must climb.