Dog Dummy

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

5.6%

Market size, estimated

£58Ka year

Top search term

dog dummy21K searches a year

Listings sell for £8.93 on average, from £4.79 to £20.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.93 that is £893 to £2K a year per listing.

Average price

£8.93under the $15 to $100 sweet spot

Price range

£4.79–£20.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£893–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #149 within Toys. It carries 461 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

97%

Out of stock, average day

7.3%

Average rank

#149in Toys

Average rating

4.02 starsAmazon United Kingdom average 4.36 stars

Average reviews

461per listing

Listings tracked

36

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months