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Dog Drying Coat

Fail

Demand is soft, at -62.8% this quarter, so Dog Drying Coat is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£41K/yr324K searches / yr
90-day growth
-62.8%search demand this quarter
Competition
44%top-5 click share · 24 brands · 33 sellers

Flapen Score

Dog Drying Coat against its category

The dotted line is the Pet Supplies average. Past it, Dog Drying Coat is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Drying Coat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Drying Coat 324K times last year and spent an estimated £41K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -62.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-62.8%
Conversion, latest week
0.9%
Market size, estimated
£41Ka year
Peak month
December5.4× the quietest month
Top search term
dog drying robe77K searches a year

02 · Price

A sale here is worth £13.69.

Listings sell for £13.69 on average, from £4.66 to £34.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.69 that is £0 to £1K a year per listing.

Average price
£13.69under the $15 to $100 sweet spot
Price range
£4.66–£34.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #179 within Clothing & Accessories. It carries 894 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
30.6%
Average rank
#179in Clothing & Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
894per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Dog Drying Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

33

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

44%

Top 20: 79%

Open market

29%

  • Elite Paws15%
  • Lucky Paws15%
  • Grantop14%
  • PETTOM11%
  • SOGGYDOGGY10%
  • Geyecete6%

Demand

Dog Drying Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Dog Drying Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog drying robe77K/yr
  • dog towel robe43K/yr
  • dog drying coat56K/yr
  • dog dressing gown31K/yr
  • dog robe18K/yr
  • dog bathrobe12K/yr
  • dog dry robe13K/yr
  • dryrobe for dogs22K/yr
  • dog robes for drying dogs12K/yr
  • dog towel coat8K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Drying Coat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%+0.38

Sadly I bought the wrong size

Small sized

Had to return this as it was massive

Material Quality8%−0.06

Awful material, left loads of fluff/fibres all over my dog + has a huge amount of static when I take it off him

Moist/Dry8%+1.10

dries really wet

overall it get him dry

Natural Resource Wastage8%−0.05

Rubbish, waste of money

Advertised Vs Actual Product4%0.00

My mistake as paid more attention to photos than the measurements

Love

Quality-Overall23%+2.11

Excellent quality

It's well made

seems really well made quality coat

Size-Overall21%+0.38

The sizeing is accurate

Good fit

Easy to fit

Moist/Dry17%+1.10

Keeps the house and dog dry

it has dried my dog very quick

Great for drying quickly

Value For Money6%+0.43

Good value for money

Excellent value for money

Worth every penny

Ease Of Use5%0.00

Very convenient for on the go

Ease of use

easy to put on

Return

3.6% Return rate 94% Fixable by listing

Size-Overall94%████▇▇

Sadly I bought the wrong size

Small sized

Had to return this as it was massive

Quality-Overall3%▂▃▁▂█▇
Compatibility-Overall1%█▂▁▁▁▁
Thin1%▁▁▄▁▃█
Stitch/Finish/Polish1%▄▁▅▁█▁

FAQ

Common Dog Drying Coat questions

Answered from the same tracked data.