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Dog Dry Shampoo

Fail

Prices span $3.73–$10.80, mostly outside the sweet spot, so Dog Dry Shampoo is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£113K/yr131K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
73%top-5 click share · 8 brands · 29 sellers

Flapen Score

Dog Dry Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Dog Dry Shampoo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Dry Shampoo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Dry Shampoo 131K times last year and spent an estimated £113K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
11.7%
Market size, estimated
£113Ka year
Peak month
February1.8× the quietest month
Top search term
dog dry shampoo48K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £3.73 to £10.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.37 that is £4K to £6K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£3.73–£10.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Grooming. It carries 2,209 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Grooming
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,209per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Dog Dry Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

29

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • BUGALUGS46%
  • pet wiz19%
  • Animology18%
  • Earth Rated5%
  • Johnsons4%
  • C&G Pets4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Dog Dry Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Dog Dry Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog dry shampoo48K/yr
  • dry shampoo for dogs41K/yr
  • dry dog shampoo19K/yr
  • no rinse dog shampoo11K/yr
  • dog dry shampoo for smelly dogs5K/yr
  • waterless dog shampoo3K/yr
  • dry dog shampoo for smelly dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Dry Shampoo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%+3.88

Didn't like the smell

It's strongly perfumed

overpowering scent I felt

Allergies10%−0.11

Skin allergy

Caused Serious Skin Irritation

She became itchy

Value For Money7%−0.06

it was nearly HALF THE PRICE in the supermarkets

Expensive

Also very overpriced for what it is

Durability5%−0.09

doesnt last

Bottle pump breaks every time

not long lasting

Advertised Vs Actual Product4%−0.03

The product picture makes it look like you get two, feels a bit deceitful!

misleading

product a bit doubtful

Love

Smell67%+3.88

Long lasting smell

Amazing smell

Great fragrance

Quality-Overall9%+0.13

Top quality that will last for ages

otherwise no complaints

Excellent product

Ease Of Use3%+0.29

Easy to use

Easy & handy to have in car

Easy to use spray

Advertised Vs Actual Product3%−0.03

Just what we needed

Just what I ordered thankyou

Good as described

Value For Money3%−0.06

Good value

worth the money

Good value for money

Return

0.3% Return rate 2% Fixable by listing

Leak-Proof41%▅▄▃▇█▆

Bottle leaking

Spilled out half of it in the pack

The bottle leaked with every attempt of spraying, I ended up putting onto a mitt and rubbing in by hand, Smells nice and thats it

Smell34%▅█▅▄▃▇

Didn't like the smell

It's strongly perfumed

overpowering scent I felt

Value For Money3%█▁██▁▁

it was nearly HALF THE PRICE in the supermarkets

Expensive

Also very overpriced for what it is

Spray/Flow3%▁▁█▁▁▁

Not a great spray bottle

Only thing that lets it down is the spray pump head is pretty rubbish

The only thing wrong is that the spray bottle is rubbish

Strength3%█▃▁█▁▁

FAQ

Common Dog Dry Shampoo questions

Answered from the same tracked data.