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Dog Deterrent Spray

Fail

The top 5 products take 82% of clicks, so Dog Deterrent Spray is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£289K/yr216K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
82%top-5 click share · 8 brands · 21 sellers

Flapen Score

Dog Deterrent Spray against its category

The dotted line is the Pet Supplies average. Past it, Dog Deterrent Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Deterrent Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Deterrent Spray 216K times last year and spent an estimated £289K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
11.2%
Market size, estimated
£289Ka year
Top search term
pet corrector spray for dogs78K searches a year

02 · Price

A sale here is worth £11.94.

Listings sell for £11.94 on average, from £4.34 to £23.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £11.94 that is £18K to £24K a year per listing.

Average price
£11.94under the $15 to $100 sweet spot
Price range
£4.34–£23.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #14 within Training & Behaviour Aids. It carries 9,012 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
9.2%
Average rank
#14in Training & Behaviour Aids
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,012per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dog Deterrent Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£116K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

21

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

4%

  • Pet Corrector79%
  • Generic5%
  • Gutes Leben4%
  • C&G Pets3%
  • Beaphar3%
  • Pets Calm Down3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Dog Deterrent Spray search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Dog Deterrent Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pet corrector spray for dogs78K/yr
  • pet corrector32K/yr
  • dog repellent spray19K/yr
  • dog deterrent spray18K/yr
  • dog corrector spray11K/yr
  • pet corrector spray9K/yr
  • dog spray deterrent10K/yr
  • k9 spray6K/yr
  • dog behaviour corrector6K/yr
  • dog training spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Deterrent Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall54%−0.71

don't work on my dogs

Didnt work for my dog

Doesn't work

Durability10%−0.05

Didnt last

Runs out quickly

But what was worse was the fact IT ONLY LASTED 3 DAYS

Value For Money9%+0.19

works out quite expensive

it is just not worth the price

especially for price

Smell7%−0.12

It has a strong smell lemoney smell which personally would stop me sitting at the door however

Kitten didn't like the initial smell

keep the windows open for a while for the smell to fade away it doesn't smell bad

Spray/Flow4%0.00

Hard to use the spray

then the spray became very weak

Spray not affective

Love

Smell20%−0.12

Pleasant smell

Smells strong which is good

Gets rid of smell to a degree

Quality-Overall12%+0.99

Good quality

Amazing product

Excelente product

Ease Of Use11%+0.66

easy to use

Good for occasional use

Good when used consistently

Value For Money7%+0.19

worth the money all the same

Working well good price

Good value for money

Pet Friendly7%

Perfect for pets

Cats LOVED it

The pet corrector worked ok

Return

0.2% Return rate 10% Fixable by listing

Functionality-Overall49%▄█▆▇█▇

don't work on my dogs

Didnt work for my dog

Doesn't work

Spray/Flow14%▅▅█▁▅▄

Hard to use the spray

then the spray became very weak

Spray not affective

Size-Overall6%▁▄█▁▆▅

Its quite a large can

they are just far too small

These cans are really small

Leak-Proof6%▄▄▁█▁▄

noticed that the can was not sealed

Defective Material/Parts5%▃▂▁▄█▂

FAQ

Common Dog Deterrent Spray questions

Answered from the same tracked data.