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Dog Dental Spray

Fail

Prices span $4.43–$12.22, mostly outside the sweet spot, so Dog Dental Spray is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£30K/yr24K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
72%top-5 click share · 13 brands · 46 sellers

Flapen Score

Dog Dental Spray against its category

The dotted line is the Pet Supplies average. Past it, Dog Dental Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Dental Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Dental Spray 24K times last year and spent an estimated £30K. The top 5 brands take 82% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
15.4%
Market size, estimated
£30Ka year
Peak month
February2.0× the quietest month
Top search term
dog dental spray7K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £4.43 to £12.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.25 that is £825 to £2K a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£4.43–£12.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£825–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #78 within Health Supplies. It carries 690 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#78in Health Supplies
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dog Dental Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

46

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

14%

  • BUGALUGS29%
  • Company of Animals25%
  • VETIQ10%
  • Animology10%
  • Beaphar8%
  • Fashion Base4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Dog Dental Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Dog Dental Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog dental spray7K/yr
  • dog breath spray5K/yr
  • dog mouth spray4K/yr
  • dog teeth cleaning spray2K/yr
  • dog breath freshener spray3K/yr
  • dental spray for dogs1K/yr
  • teeth cleaning spray for dogs2K/yr
  • pets purest dental spray461/yr

Reviews and returns

What reviews say buyers love and hate about Dog Dental Spray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Breathability”
19%of negative reviews mention “Smell”
0.2%of orders come back
“smells minty”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Dental Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data