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Dog Crate Mattress

Maybe

Returns run at only 1.2% of orders. But shoppers spend only $61K a year here, so Dog Crate Mattress is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£61K/yr237K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
39%top-5 click share · 29 brands · 38 sellers

Flapen Score

Dog Crate Mattress against its category

The dotted line is the Pet Supplies average. Past it, Dog Crate Mattress is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Crate Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Crate Mattress 237K times last year and spent an estimated £61K. The top 5 brands take 53% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
2.0%
Market size, estimated
£61Ka year
Peak month
December1.4× the quietest month
Top search term
dog crate mat59K searches a year

02 · Price

A sale here is worth £12.67.

Listings sell for £12.67 on average, from £7.27 to £21.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.67 that is £0 to £1K a year per listing.

Average price
£12.67under the $15 to $100 sweet spot
Price range
£7.27–£21.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #102 within Beds, Bedding & Furniture. It carries 3,027 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
5.8%
Average rank
#102in Beds, Bedding & Furniture
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,027per listing
Listings tracked
41

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dog Crate Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

38

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

39%

Top 20: 79%

Open market

42%

  • Baodan17%
  • TMbsfatn13%
  • Bedsure10%
  • EHEYCIGA7%
  • Jaspuriea7%
  • Geegoos5%

Demand

Dog Crate Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Crate Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog crate mat59K/yr
  • crate mat51K/yr
  • dog cushion49K/yr
  • dog bed mat12K/yr
  • dog crate bedding9K/yr
  • dog mat bed5K/yr
  • dog crate cushion7K/yr
  • pet cushions for dogs7K/yr
  • dog cage bed6K/yr
  • dog cushions6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Crate Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.13

The size is larger

Too small

this is a size Large

Thickness15%−0.12

It's also not as thick as it looked on the picture

Not as thick as shown in photos

Not very thick

Quality-Overall14%−0.03

Not as good a quality as the previous one

Not good quality

Quality can vary

Advertised Vs Actual Product7%−0.06

The pictures are deceiving

Not as advertised

looks nothing like the photo

Value For Money7%+0.17

a waste of money

certainly not worth the price

Overpriced I think

Love

Pet Friendly22%

Dog loves this bed

Dog loves it

My dog is very happy as well

Comfort-Overall14%+1.10

Good comfortable

A really comfortable bed

Comfortable dog

Quality-Overall12%−0.03

Affordable quality

The bed is nice quality

Excellent product

Size-Overall11%−0.13

Amazing size

Generous sizing

its more than big enough

Value For Money9%+0.17

Good price

Value for money

Excellent value

Return

1.2% Return rate 68% Fixable by listing

Size-Overall55%▇█▇█▇▇

The size is larger

Too small

this is a size Large

Thin11%▇▆█▆█▇

So thin not worth the money

Quality-Overall8%▇▄█▅▆█

Not as good a quality as the previous one

Not good quality

Quality can vary

Advertised Vs Actual Product5%██▅▄█▄

The pictures are deceiving

Not as advertised

looks nothing like the photo

Thickness4%▄▂▆█▆▆

It's also not as thick as it looked on the picture

Not as thick as shown in photos

Not very thick

FAQ

Common Dog Crate Mattress questions

Answered from the same tracked data.