dog crate mattress
Worth a lookShows low returns (1.2%), but a small market ($61K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.67avg listing price — sweet spot $15–$100
Price range
Okay£7.27–£21.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,027.24avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 237K searches
According to Flapen's Amazon United Kingdom niche tracking, dog crate mattress is a £61K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dog crate mattress market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £51K–£63K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 88%
- Out of stock
- 5.8%
- Avg brand age
- 38 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
38
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
39%
Top 20: 79%
Open market
42%
- Baodan17%
- TMbsfatn13%
- Bedsure10%
- EHEYCIGA7%
- Jaspuriea7%
- Geegoos5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dog crate mattress search terms
- dog crate mat59K/yr
- crate mat51K/yr
- dog cushion49K/yr
- dog bed mat12K/yr
- dog crate bedding9K/yr
- dog mat bed5K/yr
- dog crate cushion7K/yr
- pet cushions for dogs7K/yr
- dog cage bed6K/yr
- dog cushions6K/yr
Top dog crate mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dog bed Dog matDog Pet mat Box mat Machine washable grey84x57x3.5CM
TMbsfatn£8.194.1★939 rev
Baodan Washable Dog Bed for Medium Small Dogs Cats Soft Dog Crate Mattress Mat Fluffy Comfortable Pet Beds Pad Cushion- M 75x50 cm Grey
Baodan£10.834.1★2,268 rev
Bedsure Large Dog Bed Mat Washable Fleece Foam Pet Mat 89x56cm Dark Grey
Bedsure£12.734.5★1,176 rev
Geegoos Dog Crate Mattress Washable Soft Kennel Pads Pet Bed Blanket Crate Mat Suitable for 36 inch Cage Pet Bed Mats for Cats(89x56cm Grey)
Geegoos£13.044.2★2,083 rev
KSIIA Large Dog Bed Washable Calming Crate Mattress with Non Skid Bottom Fluffy Anti Anxiety Dog Beds Pet Pillow Cushion Dark Grey 90x60x8cm
KSIIA£14.664.6★8,516 rev
Newest
by launch date
Dogat 70x50 cm Mediuml Dog Bed Mattress Washable Flat Dogs Crate Mat for Calming Anxiety in Yellow Pet Cushion Beds with Fluffy Plush Side
Dogat£12.6120 rev
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey L 91×58cm
Exsnugy£12.6591 rev
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey XL 106x71cm
Exsnugy£15.6791 rev
DOPEDIO Dog Bed Cream White L Waterproof Removable Cover Calming Crate Mattress with Anti Slip Bottom Soft and Warm
DOPEDIO£21.65104 rev
BingoPaw Dog Bed Medium Washable Removable Cover Beige M(76x51x10cm)
BingoPaw£12.671,134 rev
Trending
90-day click momentumDogat 70x50 cm Mediuml Dog Bed Mattress Washable Flat Dogs Crate Mat for Calming Anxiety in Yellow Pet Cushion Beds with Fluffy Plush Side
Dogat£12.614.5★
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey XL 106x71cm
Exsnugy£15.674.4★
Haani Luxury Dog Bed Cushion with Removable Washable Cover Comfortable Support for Pets (BLACK PAW LARGE)
Haani£7.633.7★
VANKEAN Stylish Dog Crate Pad Bed Mat Reversible (Cool & Warm) Soft Pet Sleeping Mat Dog Bed for Crate Suitable for Small to XX-Large Dogs and Cats Machine Washable Crate Beds Grey Stone Pattern
VANKEAN£9.554.3★
Baodan Dog Bed Washable Large Dog Crate Bed Fluffy Calming Pet Mattress with Non-slip Bottom Super Soft for Crate 90x60cm
Baodan£12.824.1★
What buyers say about dog crate mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves this bed”
“Good comfortable”
“Affordable quality”
“Amazing size”
“Good price”
“soft to the touch”
“Exactly as described”
“Nice and thick”
“Easy to clean”
“Comfy Cushion”
What buyers complain about
“The size is larger”
“It's also not as thick as it looked on the picture”
“Not as good a quality as the previous one”
“The pictures are deceiving”
“a waste of money”
“Not durable”
“it stinks of chemicals”
“It's that dirty its to dirty for my refuge bin”
“So thin not worth the money”
“Clearly returned by another person after being faulty”
Top return reasons
Common questions
- Is dog crate mattress profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 41 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the dog crate mattress niche?
- 29 brands and 38 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in dog crate mattress?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.2%.
- When does demand for dog crate mattress peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dog crate mattress niche?
- Listings span £7.27–£21.65; the average listing price is £12.67 (sweet spot $15–$100). The average incumbent carries 3,027 reviews — the moat a new listing must climb.