Dog Crate Mattress
Dog Crate Mattress shows low returns (1.2%), but a small market ($61K/yr) keeps it on the watch list.
Flapen Score
Is Dog Crate Mattress profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Crate Mattress is a £61K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 51/100.
Dog Crate Mattress: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.2% over the last 90 days and 2.0% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 41 products
Top Dog Crate Mattress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dog bed Dog matDog Pet mat Box mat Machine washable grey84x57x3.5CM
- Price
- £8.19
- Rating
- 4.1/5
- Reviews
- 939
- Age
- 4y ago
Baodan Washable Dog Bed for Medium Small Dogs Cats Soft Dog Crate Mattress Mat Fluffy Comfortable Pet Beds Pad Cushion- M 75x50 cm Grey
- Price
- £10.83
- Rating
- 4.1/5
- Reviews
- 2,268
- Age
- 4y ago
Bedsure Large Dog Bed Mat Washable Fleece Foam Pet Mat 89x56cm Dark Grey
- Price
- £12.73
- Rating
- 4.5/5
- Reviews
- 1,176
- Age
- 2y ago
Geegoos Dog Crate Mattress Washable Soft Kennel Pads Pet Bed Blanket Crate Mat Suitable for 36 inch Cage Pet Bed Mats for Cats(89x56cm Grey)
- Price
- £13.04
- Rating
- 4.2/5
- Reviews
- 2,083
- Age
- 3y ago
KSIIA Large Dog Bed Washable Calming Crate Mattress with Non Skid Bottom Fluffy Anti Anxiety Dog Beds Pet Pillow Cushion Dark Grey 90x60x8cm
- Price
- £14.66
- Rating
- 4.6/5
- Reviews
- 8,516
- Age
- 3y ago
Trending
90-day click momentum
Dogat 70x50 cm Mediuml Dog Bed Mattress Washable Flat Dogs Crate Mat for Calming Anxiety in Yellow Pet Cushion Beds with Fluffy Plush Side
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 7mo ago
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey XL 106x71cm
- Price
- £15.67
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago
Haani Luxury Dog Bed Cushion with Removable Washable Cover Comfortable Support for Pets (BLACK PAW LARGE)
- Price
- £7.63
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 7y ago
VANKEAN Stylish Dog Crate Pad Bed Mat Reversible (Cool & Warm) Soft Pet Sleeping Mat Dog Bed for Crate Suitable for Small to XX-Large Dogs and Cats Machine Washable Crate Beds Grey Stone Pattern
- Price
- £9.55
- Rating
- 4.3/5
- Reviews
- 8,739
- Age
- 4y ago
Baodan Dog Bed Washable Large Dog Crate Bed Fluffy Calming Pet Mattress with Non-slip Bottom Super Soft for Crate 90x60cm
- Price
- £12.82
- Rating
- 4.1/5
- Reviews
- 472
- Age
- 3y ago
Newest
by launch dateDogat 70x50 cm Mediuml Dog Bed Mattress Washable Flat Dogs Crate Mat for Calming Anxiety in Yellow Pet Cushion Beds with Fluffy Plush Side
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 7mo ago
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey L 91×58cm
- Price
- £12.65
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey XL 106x71cm
- Price
- £15.67
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago
DOPEDIO Dog Bed Cream White L Waterproof Removable Cover Calming Crate Mattress with Anti Slip Bottom Soft and Warm
- Price
- £21.65
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 11mo ago
BingoPaw Dog Bed Medium Washable Removable Cover Beige M(76x51x10cm)
- Price
- £12.67
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
38
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
39%
Top 20: 79%
Open market
42%
- Baodan17%
- TMbsfatn13%
- Bedsure10%
- EHEYCIGA7%
- Jaspuriea7%
- Geegoos5%
Dog Crate Mattress demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Dog Crate Mattress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog crate mat59K/yr
- crate mat51K/yr
- dog cushion49K/yr
- dog bed mat12K/yr
- dog crate bedding9K/yr
- dog mat bed5K/yr
- dog crate cushion7K/yr
- pet cushions for dogs7K/yr
- dog cage bed6K/yr
- dog cushions6K/yr
What reviews say buyers love and hate about Dog Crate Mattress
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Dog loves this bed”
“Good comfortable”
“Affordable quality”
“Amazing size”
“Good price”
What buyers complain about
75% of reviews“The size is larger”
“It's also not as thick as it looked on the picture”
“Not as good a quality as the previous one”
“The pictures are deceiving”
“a waste of money”
Dog Crate Mattress return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Crate Mattress questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
