Dog Crate Mattress
MaybeAn estimated 1.2% of orders come back. But shoppers spend an estimated $61K a year here, so Dog Crate Mattress is a Maybe.
- Flapen Score
- 51 / 100Top 44% of 875 Pet Supplies niches · +1 vs the category median of 5051
- Market size
- £61K/yr237K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 39%top-5 click share · 29 brands · 38 sellers
Flapen Score
Dog Crate Mattress against its category
The dotted line is the Pet Supplies average. Past it, Dog Crate Mattress is stronger. Inside it, weaker.
Market
The Dog Crate Mattress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Crate Mattress 237K times last year and spent an estimated £61K. The top 5 brands take 53% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £61Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- dog crate mat59K searches a year
02 · Price
A sale here is worth £12.67.
Listings sell for £12.67 on average, from £7.27 to £21.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.67 that is £0 to £1K a year per listing.
- Average price
- £12.67under the $15 to $100 sweet spot
- Price range
- £7.27–£21.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #102 within Beds, Bedding & Furniture. It carries 3,027 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 93%
- Out of stock, average day
- 5.8%
- Average rank
- #102in Beds, Bedding & Furniture
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,027per listing
- Listings tracked
- 41
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Dog Crate Mattress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dog bed Dog matDog Pet mat Box mat Machine washable grey84x57x3.5CM
- Price
- £8.19
- Rating
- 4.1/5
- Reviews
- 939
- Age
- 4y ago
Baodan Washable Dog Bed for Medium Small Dogs Cats Soft Dog Crate Mattress Mat Fluffy Comfortable Pet Beds Pad Cushion- M 75x50 cm Grey
- Price
- £10.83
- Rating
- 4.1/5
- Reviews
- 2,268
- Age
- 4y ago
Bedsure Large Dog Bed Mat Washable Fleece Foam Pet Mat 89x56cm Dark Grey
- Price
- £12.73
- Rating
- 4.5/5
- Reviews
- 1,176
- Age
- 2y ago
Geegoos Dog Crate Mattress Washable Soft Kennel Pads Pet Bed Blanket Crate Mat Suitable for 36 inch Cage Pet Bed Mats for Cats(89x56cm Grey)
- Price
- £13.04
- Rating
- 4.2/5
- Reviews
- 2,083
- Age
- 3y ago
KSIIA Large Dog Bed Washable Calming Crate Mattress with Non Skid Bottom Fluffy Anti Anxiety Dog Beds Pet Pillow Cushion Dark Grey 90x60x8cm
- Price
- £14.66
- Rating
- 4.6/5
- Reviews
- 8,516
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dogat 70x50 cm Mediuml Dog Bed Mattress Washable Flat Dogs Crate Mat for Calming Anxiety in Yellow Pet Cushion Beds with Fluffy Plush Side
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 7mo ago
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey XL 106x71cm
- Price
- £15.67
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago
Haani Luxury Dog Bed Cushion with Removable Washable Cover Comfortable Support for Pets (BLACK PAW LARGE)
- Price
- £7.63
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 7y ago
VANKEAN Stylish Dog Crate Pad Bed Mat Reversible (Cool & Warm) Soft Pet Sleeping Mat Dog Bed for Crate Suitable for Small to XX-Large Dogs and Cats Machine Washable Crate Beds Grey Stone Pattern
- Price
- £9.55
- Rating
- 4.3/5
- Reviews
- 8,739
- Age
- 4y ago
Baodan Dog Bed Washable Large Dog Crate Bed Fluffy Calming Pet Mattress with Non-slip Bottom Super Soft for Crate 90x60cm
- Price
- £12.82
- Rating
- 4.1/5
- Reviews
- 472
- Age
- 3y ago
Newest
by launch dateDogat 70x50 cm Mediuml Dog Bed Mattress Washable Flat Dogs Crate Mat for Calming Anxiety in Yellow Pet Cushion Beds with Fluffy Plush Side
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 7mo ago
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey L 91×58cm
- Price
- £12.65
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago
Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey XL 106x71cm
- Price
- £15.67
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago
DOPEDIO Dog Bed Cream White L Waterproof Removable Cover Calming Crate Mattress with Anti Slip Bottom Soft and Warm
- Price
- £21.65
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 11mo ago
BingoPaw Dog Bed Medium Washable Removable Cover Beige M(76x51x10cm)
- Price
- £12.67
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
38
Est. top-5 brand share
53%
Top 20: 92%
Est. top-5 click share
39%
Top 20: 79%
Open market
42%
- Baodan17%
- TMbsfatn13%
- Bedsure10%
- EHEYCIGA7%
- Jaspuriea7%
- Geegoos5%
Demand
Dog Crate Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog Crate Mattress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog crate mat59K/yr
- crate mat51K/yr
- dog cushion49K/yr
- dog bed mat12K/yr
- dog crate bedding9K/yr
- dog mat bed5K/yr
- dog crate cushion7K/yr
- pet cushions for dogs7K/yr
- dog cage bed6K/yr
- dog cushions6K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Crate Mattress
We read the reviews and the return reasons for every product selling here.
“The size is larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Crate Mattress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data