Dog Crate Mattress
MaybeReturns run at only 1.2% of orders. But shoppers spend only $61K a year here, so Dog Crate Mattress is a Maybe.
- Flapen Score
- 51 / 100Top 44% of 875 Pet Supplies niches · +1 vs the category median of 5051
- Market size
- £61K/yr237K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 39%top-5 click share · 29 brands · 38 sellers
Flapen Score
Dog Crate Mattress against its category
The dotted line is the Pet Supplies average. Past it, Dog Crate Mattress is stronger. Inside it, weaker.
Market
The Dog Crate Mattress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Crate Mattress 237K times last year and spent an estimated £61K. The top 5 brands take 53% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £61Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- dog crate mat59K searches a year
02 · Price
A sale here is worth £12.67.
Listings sell for £12.67 on average, from £7.27 to £21.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.67 that is £0 to £1K a year per listing.
- Average price
- £12.67under the $15 to $100 sweet spot
- Price range
- £7.27–£21.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #102 within Beds, Bedding & Furniture. It carries 3,027 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 93%
- Out of stock, average day
- 5.8%
- Average rank
- #102in Beds, Bedding & Furniture
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,027per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Dog Crate Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dog bed Dog matDog Pet mat Box mat Machine washable grey84x57x3.5CM
- Price
- £8.19
- Rating
- 4.1/5
- Reviews
- 939
- Age
- 4y ago

Baodan Washable Dog Bed for Medium Small Dogs Cats Soft Dog Crate Mattress Mat Fluffy Comfortable Pet Beds Pad Cushion- M 75x50 cm Grey
- Price
- £10.83
- Rating
- 4.1/5
- Reviews
- 2,268
- Age
- 4y ago

Bedsure Large Dog Bed Mat Washable Fleece Foam Pet Mat 89x56cm Dark Grey
- Price
- £12.73
- Rating
- 4.5/5
- Reviews
- 1,176
- Age
- 2y ago

Geegoos Dog Crate Mattress Washable Soft Kennel Pads Pet Bed Blanket Crate Mat Suitable for 36 inch Cage Pet Bed Mats for Cats(89x56cm Grey)
- Price
- £13.04
- Rating
- 4.2/5
- Reviews
- 2,083
- Age
- 3y ago

KSIIA Large Dog Bed Washable Calming Crate Mattress with Non Skid Bottom Fluffy Anti Anxiety Dog Beds Pet Pillow Cushion Dark Grey 90x60x8cm
- Price
- £14.66
- Rating
- 4.6/5
- Reviews
- 8,516
- Age
- 3y ago
Trending
90-day click momentum
Dogat 70x50 cm Mediuml Dog Bed Mattress Washable Flat Dogs Crate Mat for Calming Anxiety in Yellow Pet Cushion Beds with Fluffy Plush Side
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 7mo ago

Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey XL 106x71cm
- Price
- £15.67
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago

Haani Luxury Dog Bed Cushion with Removable Washable Cover Comfortable Support for Pets (BLACK PAW LARGE)
- Price
- £7.63
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 7y ago

VANKEAN Stylish Dog Crate Pad Bed Mat Reversible (Cool & Warm) Soft Pet Sleeping Mat Dog Bed for Crate Suitable for Small to XX-Large Dogs and Cats Machine Washable Crate Beds Grey Stone Pattern
- Price
- £9.55
- Rating
- 4.3/5
- Reviews
- 8,739
- Age
- 4y ago

Baodan Dog Bed Washable Large Dog Crate Bed Fluffy Calming Pet Mattress with Non-slip Bottom Super Soft for Crate 90x60cm
- Price
- £12.82
- Rating
- 4.1/5
- Reviews
- 472
- Age
- 3y ago
Newest
by launch date
Dogat 70x50 cm Mediuml Dog Bed Mattress Washable Flat Dogs Crate Mat for Calming Anxiety in Yellow Pet Cushion Beds with Fluffy Plush Side
- Price
- £12.61
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 7mo ago

Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey L 91×58cm
- Price
- £12.65
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago

Exsnugy Washable Large Dog Bed Mat for Crate Dark Grey XL 106x71cm
- Price
- £15.67
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 8mo ago

DOPEDIO Dog Bed Cream White L Waterproof Removable Cover Calming Crate Mattress with Anti Slip Bottom Soft and Warm
- Price
- £21.65
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 11mo ago

BingoPaw Dog Bed Medium Washable Removable Cover Beige M(76x51x10cm)
- Price
- £12.67
- Rating
- 4.3/5
- Reviews
- 1,134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
38
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
39%
Top 20: 79%
Open market
42%
- Baodan17%
- TMbsfatn13%
- Bedsure10%
- EHEYCIGA7%
- Jaspuriea7%
- Geegoos5%
Demand
Dog Crate Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog Crate Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog crate mat59K/yr
- crate mat51K/yr
- dog cushion49K/yr
- dog bed mat12K/yr
- dog crate bedding9K/yr
- dog mat bed5K/yr
- dog crate cushion7K/yr
- pet cushions for dogs7K/yr
- dog cage bed6K/yr
- dog cushions6K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Crate Mattress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The size is larger
Too small
this is a size Large
It's also not as thick as it looked on the picture
Not as thick as shown in photos
Not very thick
Not as good a quality as the previous one
Not good quality
Quality can vary
The pictures are deceiving
Not as advertised
looks nothing like the photo
a waste of money
certainly not worth the price
Overpriced I think
Love
Dog loves this bed
Dog loves it
My dog is very happy as well
Good comfortable
A really comfortable bed
Comfortable dog
Affordable quality
The bed is nice quality
Excellent product
Amazing size
Generous sizing
its more than big enough
Good price
Value for money
Excellent value
Return
1.2% Return rate 68% Fixable by listing
The size is larger
Too small
this is a size Large
So thin not worth the money
Not as good a quality as the previous one
Not good quality
Quality can vary
The pictures are deceiving
Not as advertised
looks nothing like the photo
It's also not as thick as it looked on the picture
Not as thick as shown in photos
Not very thick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Crate Mattress questions
Answered from the same tracked data.









