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Dog Crate Cover

Fail

Shoppers spend only $72K a year here, so Dog Crate Cover is a Fail.

Flapen Score
41
41 / 100
Ranks 725 of 875 Pet Supplies niches · −9 vs the category median of 50
Market size
£72K/yr265K searches / yr
90-day growth
-14.9%search demand this quarter
Competition
38%top-5 click share · 14 brands · 17 sellers

Flapen Score

Dog Crate Cover against its category

The dotted line is the Pet Supplies average. Past it, Dog Crate Cover is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Crate Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Crate Cover 265K times last year and spent an estimated £72K. The top 5 brands take 67% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
265K
Growth, 90 days vs prior 90
-14.9%
Conversion, latest week
1.5%
Market size, estimated
£72Ka year
Peak month
November1.5× the quietest month
Top search term
dog crate cover107K searches a year

02 · Price

A sale here is worth £18.23.

Listings sell for £18.23 on average, from £7.23 to £33.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.23 that is £0 to £2K a year per listing.

Average price
£18.23inside the $15 to $100 sweet spot
Price range
£7.23–£33.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #12 within Crates, Houses & Pens. It carries 7,681 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
14.9%
Average rank
#12in Crates, Houses & Pens
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,681per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dog Crate Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

38%

Top 20: 89%

Open market

27%

  • chengsan22%
  • HiCaptain15%
  • MidWest Homes for Pets12%
  • Explore Land9%
  • Iubyceh8%
  • PETKEI7%

Demand

Dog Crate Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dog Crate Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog crate cover107K/yr
  • crate cover59K/yr
  • dog crate & enclosure covers13K/yr
  • dog cage cover11K/yr
  • dog crate with cover9K/yr
  • dog crate covers9K/yr
  • medium dog crate cover8K/yr
  • large dog crate cover7K/yr
  • dog crate cover 30 inch7K/yr
  • dog crate cover 36 inch6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Crate Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+1.97

Doesn't fit

It is a little big for the size of the crate that we have got

Too small

Durability20%−0.22

Not durable at all

Zip broke just after a month

Fully ripped down one of the zip sides so not very durable

Weight Heavy7%−0.07

Certainly not heavy duty and therefore overpriced and mis-advertised

Material Quality7%−0.06

Poor material, rips easy

Quality-Overall7%+1.27

Poor Quality

Overall poor quality

Love

Size-Overall40%+1.97

Excellent fit

Spot on fits perfect

Fitted my cage perfectly

Quality-Overall26%+1.27

really well made

regardless, the cover is very good quality

Good quality

Pet Friendly5%

Gives our dog its own safe space

My dog loves the crate because of this

my dog seems to like it for his den

Advertised Vs Actual Product5%+0.46

Great do what it says on the advertisement

Does what it needs to do

As expected

Design-Overall3%+0.07

Aesthetically pleasing

Smart, looks great and make a crate looks much better

Return

4.5% Return rate 93% Fixable by listing

Size-Overall85%▇█████

Doesn't fit

It is a little big for the size of the crate that we have got

Too small

Color3%▅█▇▁▁▆
Advertised Vs Actual Product3%▅▃▃▁▅█
Quality-Overall1%█▁▁▂▂▁

Poor Quality

Overall poor quality

Material Quality1%▁▄▁▆█▄

Poor material, rips easy

FAQ

Common Dog Crate Cover questions

Answered from the same tracked data.