Is dog crate cover profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (41/100).

How competitive is the dog crate cover niche?

14 brands and 17 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in dog crate cover?

Top complaints mined from reviews: Size-Overall, Durability, Weight Heavy. The return rate is 4.5%.

When does demand for dog crate cover peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the dog crate cover niche?

Listings span £7.23–£33.41; the average listing price is £18.23 (sweet spot $15–$100). The average incumbent carries 7,681 reviews — the moat a new listing must climb.

dog crate cover

Skip it

A small market ($72K/yr) — this niche doesn't clear our bar today.

Avg price

Great£18.23

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good£7.23–£33.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Review moat

Bad7,681.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£72K

£72K/yr · 265K searches

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, dog crate cover is a £72K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 41/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dog crate cover market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £46K–£55K; units × avg price
Conversion rate: 1.5%
Avg BSR: #12
Page quality: 0%
Prime: 90%
Sponsored: 71%
Out of stock: 14.9%
Avg brand age: 35 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

38%

Top 20: 89%

Open market

27%

chengsan22%
HiCaptain15%
MidWest Homes for Pets12%
Explore Land9%
Iubyceh8%
PETKEI7%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -14.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top dog crate cover search terms

dog crate cover107K/yr -19.4%0.8% conv.
crate cover59K/yr -5.3%0.7% conv.
dog crate & enclosure covers13K/yr -33.0%0.3% conv.
dog cage cover11K/yr -18.3%0.7% conv.
dog crate with cover9K/yr -8.3%0.3% conv.
dog crate covers9K/yr -23.4%0.2% conv.
medium dog crate cover8K/yr -13.1%1.6% conv.
large dog crate cover7K/yr -8.4%1.1% conv.
dog crate cover 30 inch7K/yr +12.3%2.3% conv.
dog crate cover 36 inch6K/yr -7.0%3.6% conv.

All search terms

Top dog crate cover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dog Crate Cover - Durable Windproof Pet Kennel Cover for Wire Cages Indoor Outdoor Protection (30 Inch)

chengsan£15.224.3★3,442 rev

HiCaptain Polyester Dog Crate Cover - Durable Windproof Pet Kennel Cover for Wire Crate Indoor Outdoor Protection (36 inches Light Tan)

HiCaptain£28.934.6★9,487 rev

Furdreams Premium Cover for 48 Inch Dog Crate - Polyester with PVC Coating Two Rolling Doors & Breathable Mesh Windows - Easy Installation & Machine Washable - Cage Cover for Puppy Training (XXLarge)

FurDreams£7.234.4★409 rev

HiCaptain Polyester Dog Crate Cover - Durable Windproof Pet Kennel Cover for Wire Crate Indoor Outdoor Protection (30 inches Light Tan)

HiCaptain£26.784.6★9,486 rev

New World Small Dog Crate Cover Featuring Teflon Fabric Protector Poly-Cotton Privacy Kennel Cover Fits Most 61cm Crates Gray Designer Print Machine Washable Reduces Barking

New World£10.764.5★4,688 rev

Newest

by launch date

RPLIFE Cute Wildflower Cream Dog Crate Cover (S-XL) UV-Resistant Pet Cage Cover with Mesh Windows Reduces Barking Small

RPLIFE£13.031 rev

7mo ago

Amazon Basics Dog Cage Covers Crate Covers for Dog Cages 121.9 cm Pattern

Amazon Basics£12.1870 rev

10mo ago

Danish Design Dog Crate Cover - Blackout Lined Roll-Down Doors - Olive - Large

Danish Design£32.363 rev

10mo ago

Iubyceh 30 Inch Heavy Duty Dog Crate Cover Waterproof Oxford Fabric Pet Cage Cover Universal Fit Wire Kennel with Ventilation Window for Indoor Outdoor Use Black

Iubyceh£16.8079 rev

1y ago

Iubyceh 36 Inch Heavy Duty Dog Crate Cover Waterproof Oxford Fabric Pet Cage Cover Universal Fit Wire Kennel with Ventilation Window for Indoor Outdoor Use Black

Iubyceh£19.8079 rev

1y ago

What buyers say about dog crate cover

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall40%

“Excellent fit”

Quality-Overall26%

“really well made”

Pet Friendly5%

“Gives our dog its own safe space”

Advertised Vs Actual Product5%

“Great do what it says on the advertisement”

Design-Overall3%

“Aesthetically pleasing”

Strength3%

“sturdy”

Value For Money3%

“Great value for money”

Cushion2%

“Covers the crate perfectly”

Color2%

“Lovely colour too”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall26%

“Doesn't fit”

Durability20%

“Not durable at all”

Weight Heavy7%

“Certainly not heavy duty and therefore overpriced and mis-advertised”

Material Quality7%

“Poor material, rips easy”

Quality-Overall7%

“Poor Quality”

Value For Money7%

“it was quite expensive for being just that”

Strength7%

“Not very strong”

Escape Proof3%

“My cat struggles to go to the vet because she will flare up not wanting to go into the cat bag / cat box”

Top return reasons

Size-Overall85%

Color3%

Advertised Vs Actual Product3%

Quality-Overall1%

Material Quality1%

Functionality-Overall1%

Value For Money1%

Smell1%

Weight Heavy1%

Compatibility-Overall1%

Common questions

Is dog crate cover profitable to sell on Amazon United Kingdom?: The niche generates £72K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (41/100).
How competitive is the dog crate cover niche?: 14 brands and 17 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in dog crate cover?: Top complaints mined from reviews: Size-Overall, Durability, Weight Heavy. The return rate is 4.5%.
When does demand for dog crate cover peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the dog crate cover niche?: Listings span £7.23–£33.41; the average listing price is £18.23 (sweet spot $15–$100). The average incumbent carries 7,681 reviews — the moat a new listing must climb.