Dog Cone

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months

690K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

2.5%

Market size, estimated

£159Ka year

Peak month

August1.4× the quietest month

Top search term

dog cone225K searches a year

Listings sell for £9.14 on average, from £4.79 to £13.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £9.14 that is £5K to £7K a year per listing.

Average price

£9.14under the $15 to $100 sweet spot

Price range

£4.79–£13.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£5K–£7K

Returns

7.0%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #16 within Health Supplies. It carries 3,488 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

14.6%

Average rank

#16in Health Supplies

Average rating

3.92 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,488per listing

Listings tracked

29

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months