Is dog cone profitable to sell on Amazon United Kingdom?

The niche generates £159K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (40/100).

How competitive is the dog cone niche?

18 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in dog cone?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 7.0% — above our launch gate.

When does demand for dog cone peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dog cone niche?

Listings span £4.79–£13.75; the average listing price is £9.14 (sweet spot $15–$100). The average incumbent carries 3,488 reviews — the moat a new listing must climb.

dog cone

Skip it

Prices mostly outside the sweet spot ($4.79–$13.75) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay£159K

£159K/yr · 690K searches

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,488.31

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.14

avg listing price — sweet spot $15–$100

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Price range

Bad£4.79–£13.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap High Returns

According to Flapen's Amazon United Kingdom niche tracking, dog cone is a £159K/yr Amazon United Kingdom market (690K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 40/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dog cone market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £137K–£183K; units × avg price
Conversion rate: 2.5%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 14.6%
Avg brand age: 26 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

19%

ICOYEA27%
Supet20%
BENCMATE16%
Didiseen7%
BEAUTYZOO6%
zukent5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dog cone search terms

dog cone225K/yr +4.7%1.8% conv.
dog cone collar105K/yr +18.1%1.8% conv.
dog cones after surgery soft40K/yr +2.1%1.7% conv.
buster collars for dogs34K/yr +5.3%1.8% conv.
soft dog cone36K/yr +0.7%1.0% conv.
cone for dogs prevent licking27K/yr +6.3%1.6% conv.
dog cones24K/yr -1.9%1.4% conv.
dog cones to stop paw licking17K/yr +20.6%1.0% conv.
dog neck collar after surgery20K/yr +8.3%1.8% conv.
soft cone for dogs19K/yr +6.6%1.0% conv.

All search terms

Top dog cone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supet Dog Cone Adjustable Pet Cone Recovery Collar Comfortable Pet Cone Collar Protective for After Surgery Anti-Bite Lick Wound Healing Safety Practical Plastic E-Collar for Dogs and Cats (XS)

Supet£7.504.3★4,162 rev

BENCMATE Protective Inflatable Collar for Dogs and Cats - Soft Pet Dog Cone Recovery Collar Does Not Block Vision E-Collar Blue-M

BENCMATE£10.114.0★59,198 rev

Soft Dog Cone Collar for Dogs After Surgery Buster Collars for Dogs and Cats Adjustable Neck Recovery Collar for Pets E-Collar for Dog Protective Head Cone for Dog Prevent Licking (Blue Size 6)

ICOYEA£13.754.3★1,657 rev

Soft Dog Cone Collar for Dogs After Surgery Buster Collars for Dogs and Cats Adjustable Neck Recovery Collar for Pets E-Collar for Dog Protective Head Cone for Pets Prevent Licking (Blue Size 3)

ICOYEA£10.194.3★1,657 rev

Inflatable Pet Protection Cover Recovery Collar Pet Collar Cone Soft Adjustable Comfy Quick Release Dog Donut Collar Washable Protective Collar for Dogs Cats to Stop Licking WoundsM

zukent£7.364.1★412 rev

Newest

by launch date

Soft Dog Cone Collar after Surgery Transparent Dogs Neck Cone Recovery Collar for Dogs Prevent Licking Adjustable Medical Collars for Small Medium Large Dog Elizabethan Collars (Blue Size 1)

ICOYEA£7.94259 rev

6mo ago

Soft Dog Cone Collar for Dogs Surgery Adjustable Neck Recovery Collar for Pets Buster Collars for Dogs and Cats E-Collars for Pets Protective Head Cone for Dog Prevent Licking (S(9-10.6))

Hoskitpur£6.335 rev

6mo ago

Soft Adjustable Dog Cone Post Surgery Recovery E-Collar Protective Neck Cover to Stop Licking Biting for Dogs(Blue M(11.8-13.8 in))

YueXing£5.9315 rev

7mo ago

InfiniZer Inflatable Dog Collars for After Surgery 2-in-1 Dog Cone Collar with Detachable Shield Anti-Lick Bite Protection Donut Cone for Small Medium Large Dogs (Grey M)

InfiniZer£9.0828 rev

8mo ago

Avont Soft Cone Drawstring Buckle Waterproof Anti-Lick for Dogs

Avont£10.90155 rev

10mo ago

What buyers say about dog cone

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“Very comfortable”

Size-Overall15%

“It fits his sister”

Quality-Overall14%

“The build quality is excellent”

Soft Feel11%

“Nice and soft”

Ease Of Use8%

“Easy to use”

Collar Quality6%

“Great Collar”

Advertised Vs Actual Product4%

“Did the job”

Value For Money3%

“Worth every penny”

Design-Overall3%

“Brilliant design”

Pet Friendly2%

“doesnt seem to be bothered by this collar”

What buyers complain about

Size-Overall38%

“Not fit for purpose”

Functionality-Overall16%

“Doesnt work”

Durability8%

“It came apart”

Value For Money8%

“Definitely not worth the money”

Quality-Overall5%

“inferior quality”

Stitch/Finish/Polish3%

“the seam has gone after use on only 3 occasions”

Defective Material/Parts3%

“Might have been faulty”

Adhesion/Stickiness3%

“The sticker doesnt come off”

Weight Heavy1%

“heavy for him”

Design-Overall1%

“The design doesnt allow for her ears that stick up”

Top return reasons

Size-Overall86%

Functionality-Overall4%

Escape Proof2%

Weight Heavy1%

Advertised Vs Actual Product1%

Quality-Overall1%

Compatibility-Overall1%

Strength1%

Defective Material/Parts1%

Material Quality0%

Common questions

Is dog cone profitable to sell on Amazon United Kingdom?: The niche generates £159K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (40/100).
How competitive is the dog cone niche?: 18 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in dog cone?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 7.0% — above our launch gate.
When does demand for dog cone peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the dog cone niche?: Listings span £4.79–£13.75; the average listing price is £9.14 (sweet spot $15–$100). The average incumbent carries 3,488 reviews — the moat a new listing must climb.