Dog Cone
prices mostly outside the sweet spot ($4.79–$13.75) — Dog Cone doesn't clear our bar today.
Flapen Score
Is Dog Cone profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Cone is a £159K/yr Amazon United Kingdom market (690K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 40/100.
Dog Cone: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.8% over the last 90 days and 2.5% of searches end in a purchase.
£159K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 29 products
Top Dog Cone products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Supet Dog Cone Adjustable Pet Cone Recovery Collar Comfortable Pet Cone Collar Protective for After Surgery Anti-Bite Lick Wound Healing Safety Practical Plastic E-Collar for Dogs and Cats (XS)
- Price
- £7.50
- Rating
- 4.3/5
- Reviews
- 4,162
- Age
- 1y ago
BENCMATE Protective Inflatable Collar for Dogs and Cats - Soft Pet Dog Cone Recovery Collar Does Not Block Vision E-Collar Blue-M
- Price
- £10.11
- Rating
- 4.0/5
- Reviews
- 59,198
- Age
- 9y ago
Soft Dog Cone Collar for Dogs After Surgery Buster Collars for Dogs and Cats Adjustable Neck Recovery Collar for Pets E-Collar for Dog Protective Head Cone for Dog Prevent Licking (Blue Size 6)
- Price
- £13.75
- Rating
- 4.3/5
- Reviews
- 1,657
- Age
- 1y ago
Soft Dog Cone Collar for Dogs After Surgery Buster Collars for Dogs and Cats Adjustable Neck Recovery Collar for Pets E-Collar for Dog Protective Head Cone for Pets Prevent Licking (Blue Size 3)
- Price
- £10.19
- Rating
- 4.3/5
- Reviews
- 1,657
- Age
- 1y ago
Inflatable Pet Protection Cover Recovery Collar Pet Collar Cone Soft Adjustable Comfy Quick Release Dog Donut Collar Washable Protective Collar for Dogs Cats to Stop Licking WoundsM
- Price
- £7.36
- Rating
- 4.1/5
- Reviews
- 412
- Age
- 4y ago
Trending
90-day click momentum
Soft Dog Cone Collar for Dogs Surgery Adjustable Neck Recovery Collar for Pets Buster Collars for Dogs and Cats E-Collars for Pets Protective Head Cone for Dog Prevent Licking (S(9-10.6))
- Price
- £6.33
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 6mo ago
Supet Dog Cone Collar Adjustable Pet Cone Recovery Collar Comfortable Pet Cone Protective for After Surgery Anti-Bite Lick Wound Healing Safety Practical Plastic Collar for Dogs and Cats (S-new)
- Price
- £10.65
- Rating
- 4.3/5
- Reviews
- 4,162
- Age
- 1y ago
Soft Dog Cone Collar 2 PCS in Similar Sizes Dog Neck Cones after Surgery Comfortable Buster Collars for Dog Cat Adjustable Cone for Dogs Prevent Licking Recovery Collars Elizabethan Collar (M)
- Price
- £10.20
- Rating
- 4.1/5
- Reviews
- 1,883
- Age
- 4y ago
Soft Adjustable Dog Cone Post Surgery Recovery E-Collar Protective Neck Cover to Stop Licking Biting for Dogs(Blue M(11.8-13.8 in))
- Price
- £5.93
- Rating
- 2.5/5
- Reviews
- 15
- Age
- 7mo ago
Soft Dog Cone Collar after Surgery Transparent Dogs Neck Cone Recovery Collar for Dogs Prevent Licking Adjustable Medical Collars for Small Medium Large Dog Elizabethan Collars (Blue Size 1)
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 6mo ago
Newest
by launch dateSoft Dog Cone Collar after Surgery Transparent Dogs Neck Cone Recovery Collar for Dogs Prevent Licking Adjustable Medical Collars for Small Medium Large Dog Elizabethan Collars (Blue Size 1)
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 6mo ago
Soft Dog Cone Collar for Dogs Surgery Adjustable Neck Recovery Collar for Pets Buster Collars for Dogs and Cats E-Collars for Pets Protective Head Cone for Dog Prevent Licking (S(9-10.6))
- Price
- £6.33
- Rating
- 2.6/5
- Reviews
- 5
- Age
- 6mo ago
Soft Adjustable Dog Cone Post Surgery Recovery E-Collar Protective Neck Cover to Stop Licking Biting for Dogs(Blue M(11.8-13.8 in))
- Price
- £5.93
- Rating
- 2.5/5
- Reviews
- 15
- Age
- 7mo ago
InfiniZer Inflatable Dog Collars for After Surgery 2-in-1 Dog Cone Collar with Detachable Shield Anti-Lick Bite Protection Donut Cone for Small Medium Large Dogs (Grey M)
- Price
- £9.08
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 8mo ago
Avont Soft Cone Drawstring Buckle Waterproof Anti-Lick for Dogs
- Price
- £10.90
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
25
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
19%
- ICOYEA27%
- Supet20%
- BENCMATE16%
- Didiseen7%
- BEAUTYZOO6%
- zukent5%
Dog Cone demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Dog Cone search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog cone225K/yr
- dog cone collar105K/yr
- dog cones after surgery soft40K/yr
- buster collars for dogs34K/yr
- soft dog cone36K/yr
- cone for dogs prevent licking27K/yr
- dog cones24K/yr
- dog cones to stop paw licking17K/yr
- dog neck collar after surgery20K/yr
- soft cone for dogs19K/yr
What reviews say buyers love and hate about Dog Cone
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Very comfortable”
“It fits his sister”
“The build quality is excellent”
“Nice and soft”
“Easy to use”
What buyers complain about
85% of reviews“Not fit for purpose”
“Doesnt work”
“It came apart”
“Definitely not worth the money”
“inferior quality”
Dog Cone return rate & reasons
Why buyers send it back, as a share of all return requests.
7.0%
Return rate
89%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Cone questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
