Dog Conditioner
FailDemand is soft, at -15.3% this quarter, so Dog Conditioner is a Fail.
- Flapen Score
- 45 / 100Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 5045
- Market size
- £119K/yr89K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 35 sellers
Flapen Score
Dog Conditioner against its category
The dotted line is the Pet Supplies average. Past it, Dog Conditioner is stronger. Inside it, weaker.
Market
The Dog Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Conditioner 89K times last year and spent an estimated £119K. The top 5 brands take 89% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.
01 · Demand
12.1% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 12.1%
- Market size, estimated
- £119Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- dog conditioner61K searches a year
02 · Price
A sale here is worth £11.08.
Listings sell for £11.08 on average, from £3.07 to £29.63. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.08 that is £3K to £6K a year per listing.
- Average price
- £11.08under the $15 to $100 sweet spot
- Price range
- £3.07–£29.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #12 within Grooming. It carries 1,289 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 8.8%
- Average rank
- #12in Grooming
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,289per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Dog Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wahl Easy Groom Moisturising Dog & Pet Conditioner 250ML
- Price
- £3.07
- Rating
- 4.6/5
- Reviews
- 705
- Age
- 18y ago

BUGALUGS Dog Conditioner with Baby Fresh dog perfume best grooming Conditioner for dogs puppy & smelly pet that detangles & moisturises use with dog shampoo
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 404
- Age
- 6y ago

BUGALUGS Dog Conditioner with Oatmeal & Aloe Vera dog perfume best grooming Conditioner for dogs puppy & smelly pet that detangles & moisturises use with dog shampoo cologne
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 4,476
- Age
- 3y ago

BUGALUGS Dog Conditioner with Lavender & Chamomile dog perfume best grooming Conditioner for dogs puppy & smelly pet that detangles & moisturises use with dog shampoo cologne (Conditioner 500ml)
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 4y ago

Bugalugs Dog Detangler Spray - leave In conditioner spray for de matting. No tangles. Professional dog grooming formula contains Wheat protein. Pet detangling spray knot removal (200ml)
- Price
- £8.69
- Rating
- 4.3/5
- Reviews
- 2,612
- Age
- 5y ago
Trending
90-day click momentum
Pet Power - All Breed Dog Conditioner | Animal Grooming For Shiny and Healthy Coats With Detangling Properties | Pro-Vitamin B5 | pH Balanced - 500ml (FAM0755)
- Price
- £4.37
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 3y ago

Groom Professional Argan Oil dog Conditioner (4 Litre)
- Price
- £29.63
- Rating
- 4.7/5
- Reviews
- 1,684
- Age
- 10mo ago

Groom Professional Coat Repair Professional Pet Conditioner Clean Cotton Fragrance Concentrated Formula for Dry Dull Coats 4 Litres (4 Litre White)
- Price
- £22.63
- Rating
- 4.6/5
- Reviews
- 2,290
- Age
- 10mo ago

GROOM PROFESSIONAL Argan Oil Dog Conditioner - Repair Damaged Hair - Detangling - For Dry and Itchy Skin - Renewing Formula 350ml
- Price
- £12.65
- Rating
- 4.7/5
- Reviews
- 1,684
- Age
- 10mo ago

Douxo Spa - Oatmeal Dog Conditioner 250 ml Safely Detangles Revives the Fur and Moisturises the Skin Leaves the Coat Soft Silky and Radiant pH Balanced and Hypoallergenic Skin-Friendly Formula
- Price
- £8.67
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 1y ago
Newest
by launch date
Groom Professional Coat Repair Professional Pet Conditioner Clean Cotton Fragrance Concentrated Formula for Dry Dull Coats 4 Litres (4 Litre White)
- Price
- £22.63
- Rating
- 4.6/5
- Reviews
- 2,290
- Age
- 10mo ago

GROOM PROFESSIONAL Argan Oil Dog Conditioner - Repair Damaged Hair - Detangling - For Dry and Itchy Skin - Renewing Formula 350ml
- Price
- £12.65
- Rating
- 4.7/5
- Reviews
- 1,684
- Age
- 10mo ago

Groom Professional Argan Oil dog Conditioner (4 Litre)
- Price
- £29.63
- Rating
- 4.7/5
- Reviews
- 1,684
- Age
- 10mo ago

Animology Glossy Dog Conditioning Spray 250ml Vitamin Enriched Aloe Vera Coat Conditioner
- Price
- £3.55
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 1y ago

Douxo Spa - Oatmeal Dog Conditioner 250 ml Safely Detangles Revives the Fur and Moisturises the Skin Leaves the Coat Soft Silky and Radiant pH Balanced and Hypoallergenic Skin-Friendly Formula
- Price
- £8.67
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
35
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
6%
- BUGALUGS48%
- Wahl26%
- GROOM PROFESSIONAL6%
- Animology5%
- Pet Power5%
- Buddycare5%
- Open — no brand owns it (3 brands, 6%)
Demand
Dog Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.0×
Search terms
Top Dog Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog conditioner61K/yr
- dog conditioner for matted coats9K/yr
- bugalugs conditioner4K/yr
- conditioner for dogs4K/yr
- puppy conditioner3K/yr
- bugalugs dog conditioner3K/yr
- bugalugs conditioner for dogs3K/yr
- dog conditioner sensitive skin3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Conditioner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No smell
I just couldn't get rid of his doggy smell
Overpowering scent
it has caused any itchy moments
Made my dog itchy
Itchy skin
Not the best
Rubbish
dried her skin out
The dog had dry skin
No spray
Love
Great smell
smells divine
Great fragrance
my dogs feel so smooth
Silky and smells good
Soft
Good value
Value for money
worth the money
Great brand, of which we are repeat customers
Excellent product
Good quality
Does the job
Product as described
does what it says
Return
0.2% Return rate 5% Fixable by listing
not effective for actual matts
No smell
I just couldn't get rid of his doggy smell
Overpowering scent
not very economical
I wasted my money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Conditioner questions
Answered from the same tracked data.









