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Dog Comb

Fail

Prices span $2.56–$11.64, mostly outside the sweet spot, so Dog Comb is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£92K/yr130K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
64%top-5 click share · 15 brands · 34 sellers

Flapen Score

Dog Comb against its category

The dotted line is the Pet Supplies average. Past it, Dog Comb is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Comb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Comb 130K times last year and spent an estimated £92K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
11.3%
Market size, estimated
£92Ka year
Peak month
July1.5× the quietest month
Top search term
dog comb46K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £2.56 to £11.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.27 that is £3K to £5K a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£2.56–£11.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Grooming. It carries 2,004 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Grooming
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,004per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dog Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

34

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

26%

  • Redreo29%
  • Candure18%
  • WOLMIK9%
  • SHINY PET7%
  • BUGALUGS6%
  • ZHEHENG5%

Demand

Dog Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dog Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog comb46K/yr
  • dog grooming comb22K/yr
  • dog combs for grooming24K/yr
  • greyhound comb6K/yr
  • pet comb6K/yr
  • metal dog comb6K/yr
  • dog combs3K/yr
  • dog comb for matted hair6K/yr
  • banded comb dog grooming3K/yr
  • poodle comb4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Comb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.08

Is not as effective as they portray it to be

Didnt work for my dog

Doesn't work

Value For Money10%−0.01

should be cheaper

Waste of money

Not worth it

Size-Overall8%−0.05

Smaller than expected

The blades are so short they are useless

a bit big for cats

Advertised Vs Actual Product8%

Not as described

Bad advertising

Nothing like you see in videos

Quality-Overall8%+0.83

Not as good as seen

Really awful quality

Not as good as cheaper make

Love

Hair Removal27%+2.18

Very effective at removing hair

hair removal excellent

Good grooming

Quality-Overall16%+0.83

Very good tool

Very well made excellent condition and works very well on my dogs it takes the eggs and fleas out

Excellent Product

Ease Of Use11%+0.29

Ease of use

such a simple tool

Easy to hold

Advertised Vs Actual Product11%

Exactly what I wanted

As described

Does exactly what it says

Value For Money9%−0.01

Worth the money

Good value

Good value for money

Return

0.7% Return rate 34% Fixable by listing

Functionality-Overall34%▆█▇▆▇▇

Is not as effective as they portray it to be

Didnt work for my dog

Doesn't work

Size-Overall21%██▇▇▆▆

Smaller than expected

The blades are so short they are useless

a bit big for cats

Advertised Vs Actual Product9%▆▄▅▆▆█

Not as described

Bad advertising

Nothing like you see in videos

Compatibility-Overall6%█▃▂▂▄▃
Suitability Short Hair6%▄▇▆█▅▇

FAQ

Common Dog Comb questions

Answered from the same tracked data.