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Dog Comb

Fail

Prices span $2.56–$11.64, mostly outside the sweet spot, so Dog Comb is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£92K/yr130K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
64%top-5 click share · 15 brands · 34 sellers

Flapen Score

Dog Comb against its category

The dotted line is the Pet Supplies average. Past it, Dog Comb is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Comb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Comb 130K times last year and spent an estimated £92K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
11.3%
Market size, estimated
£92Ka year
Peak month
July1.5× the quietest month
Top search term
dog comb46K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £2.56 to £11.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.27 that is £3K to £5K a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£2.56–£11.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Grooming. It carries 2,004 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Grooming
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,004per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dog Comb products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

34

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

26%

  • Redreo29%
  • Candure18%
  • WOLMIK9%
  • SHINY PET7%
  • BUGALUGS6%
  • ZHEHENG5%

Demand

Dog Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dog Comb search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog comb46K/yr
  • dog grooming comb22K/yr
  • dog combs for grooming24K/yr
  • greyhound comb6K/yr
  • pet comb6K/yr
  • metal dog comb6K/yr
  • dog combs3K/yr
  • dog comb for matted hair6K/yr
  • banded comb dog grooming3K/yr
  • poodle comb4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Comb

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Hair Removal”
11%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Is not as effective as they portray it to be”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Comb questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data