Dog Collar

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

1.4%

Market size, estimated

£253Ka year

Peak month

December1.3× the quietest month

Top search term

dog collar1.2M searches a year

Listings sell for £7.74 on average, from £3.30 to £16.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.74 that is £2K to £4K a year per listing.

Average price

£7.74under the $15 to $100 sweet spot

Price range

£3.30–£16.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #36 within Collars, Harnesses & Leads. It carries 9,789 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

84%

Out of stock, average day

7.1%

Average rank

#36in Collars, Harnesses & Leads

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,789per listing

Listings tracked

63

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months