Dog Coat with Harness

Shoppers searched for this 883K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months

883K

Growth, 90 days vs prior 90

-71.2%

Conversion, latest week

0.6%

Market size, estimated

£75Ka year

Top search term

dog raincoat97K searches a year

Listings sell for £13.62 on average, from £5.66 to £30.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £13.62 that is £0 to £1K a year per listing.

Average price

£13.62under the $15 to $100 sweet spot

Price range

£5.66–£30.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

16.3%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #44 within Clothing & Accessories. It carries 1,802 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

96%

Out of stock, average day

28.2%

Average rank

#44in Clothing & Accessories

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,802per listing

Listings tracked

83

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months