Is dog coat profitable to sell on Amazon United Kingdom?

The niche generates £33K/yr across 63 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (45/100).

How competitive is the dog coat niche?

41 brands and 73 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in dog coat?

Top complaints mined from reviews: Size-Overall, Durability, Stitch/Finish/Polish. The return rate is 3.0%.

When does demand for dog coat peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 17.1× the quietest.

What does it cost to enter the dog coat niche?

Listings span £3.29–£32.37; the average listing price is £13.66 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.

dog coat

Skip it

Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.

Brand share

Great40%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.66

avg listing price — sweet spot $15–$100

Price range

Good£3.29–£32.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,968.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£33K

£33K/yr · 2.0M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-53.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, dog coat is a £33K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dog coat market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £82K–£109K; units × avg price
Conversion rate: 0.1%
Avg BSR: #47
Page quality: 0%
Prime: 97%
Sponsored: 81%
Out of stock: 27.8%
Avg brand age: 37 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

25%

Top 20: 58%

Open market

55%

Ancol17%
Petface8%
ALL FOR PAWS6%
Mile High Life5%
Adiwo5%
Spark Paws4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 17.1×

Open Trend

Top dog coat search terms

clothing & accessories for dogs469K/yr +60.0%0.1% conv.
dog coat551K/yr -84.1%0.1% conv.
dog coats waterproof320K/yr -81.2%0.3% conv.
waterproof dog coat230K/yr -78.5%0.2% conv.
dog coats177K/yr -80.8%0.1% conv.
dog waterproof coat85K/yr -74.2%0.1% conv.
dog jacket83K/yr -74.0%0.1% conv.
dog coat waterproof34K/yr -81.0%0.4% conv.
warm coats & jackets for dogs42K/yr -81.0%0.1% conv.
dog jackets16K/yr -78.5%0.2% conv.

All search terms

Top dog coat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ancol Muddy Paws Stormguard Coat Chocolate Extra Large XL ( Length 60cm/ to fit girth 72-88 cm)

Ancol£14.134.5★12,020 rev

Adiwo 2 Pairs Anti Slip Dog Socks Dog Paw Protectors with Adjustable Strap Walking Boots for Injured Paws Dog Socks Paws Stop Licking Senior Dogs for Indoor Outdoor Hardwood Floor Walking (M)

Adiwo£5.363.9★1,335 rev

Waterproof Dog Coat Winter Jacket Warm Dogs Coats with Collar Fleece Coats Waterproof Reflective Hiking Coat Adjustable Dog Raincoat Winter Jacket for Small Medium Large Dogs (black XL)

UoQo£11.914.5★50 rev

Petface Cooling Summer Dog Coat 40 cm Blue

Petface£11.894.5★1,063 rev

Mile High Life | Dog Raincoat | Adjustable Water Proof Pet Clothes | Lightweight Rain Jacket with Reflective Strip | Easy Step in Closure (M Gray)

Mile High Life£17.074.2★2,498 rev

Newest

by launch date

Supcomsta Dog Raincoat Waterproof Dog Coat with Legs Breathable Rain Coat for Medium Large Dogs Full-Body Coverage (Yellow 5XL)

Supcomsta£13.438 rev

4mo ago

ALL FOR PAWS Chill Out 2PCS Dog Ice Bandana Instant Cooling Bandana for Dogs Dog Cooling Neck Wrap Breathable Scarf Dog Cat Ice Collar for Summer Neck Girth 38-46 cm/15-18.1 Inch(Medium)

ALL FOR PAWS£10.5773 rev

7mo ago

ALL FOR PAWS Chill Out 2PCS Dog Ice Bandana Instant Cooling Bandana for Dogs Dog Cooling Neck Wrap Breathable Scarf Dog Cat Ice Collar for Summer Neck Girth 30-36 cm /11.8-14.4 Inch(Small)

ALL FOR PAWS£7.6673 rev

7mo ago

Waterproof Dog Coat Winter Jacket Warm Dogs Coats with Collar Fleece Coats Waterproof Reflective Hiking Coat Adjustable Dog Raincoat Winter Jacket for Small Medium Large Dogs (black XL)

UoQo£11.9150 rev

10mo ago

Adiwo 2 Pairs Anti Slip Dog Socks Dog Paw Protectors with Adjustable Strap Walking Boots for Injured Paws Dog Socks Paws Stop Licking Senior Dogs for Indoor Outdoor Hardwood Floor Walking (M)

Adiwo£5.361,335 rev

1y ago

What buyers say about dog coat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Brilliant quality”

Size-Overall15%

“Sizing seems fairly accurate too”

Value For Money10%

“worth every penny”

Ease Of Use6%

“Easy to put on”

Advertised Vs Actual Product5%

“Exactly as described”

Moist/Dry4%

“Good drying coat”

Pet Friendly4%

“My dog loves them”

Color2%

“Lovely colours and they look so cute on the dogs”

Comfort-Overall2%

“comfortable”

Strength2%

“not flimsy at all”

What buyers complain about

Size-Overall36%

“Small size”

Durability6%

“Falls apart after one use”

Stitch/Finish/Polish4%

“Velcro not stitched properly”

Moist/Dry4%

“dried out quickly”

Value For Money4%

“expensive I think”

Ease Of Use2%

“I cannot use it”

Quality-Overall2%

“Not as good as the originals”

Thickness2%

“- Quite thin”

Grip2%

“Useless, they keep sliding down”

Heating2%

“I found the cooling to not be what i expected”

Top return reasons

Size-Overall88%

Advertised Vs Actual Product1%

Quality-Overall1%

Functionality-Overall1%

Moist/Dry1%

Color1%

Material Quality1%

Stitch/Finish/Polish1%

Product Condition1%

Thin1%

Common questions

Is dog coat profitable to sell on Amazon United Kingdom?: The niche generates £33K/yr across 63 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (45/100).
How competitive is the dog coat niche?: 41 brands and 73 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in dog coat?: Top complaints mined from reviews: Size-Overall, Durability, Stitch/Finish/Polish. The return rate is 3.0%.
When does demand for dog coat peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 17.1× the quietest.
What does it cost to enter the dog coat niche?: Listings span £3.29–£32.37; the average listing price is £13.66 (sweet spot $15–$100). The average incumbent carries 1,968 reviews — the moat a new listing must climb.