Dog Coat

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-53.9%

Conversion, latest week

0.1%

Market size, estimated

£33Ka year

Peak month

November17.1× the quietest month

Top search term

clothing & accessories for dogs469K searches a year

Listings sell for £13.66 on average, from £3.29 to £32.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £13.66 that is £0 to £1K a year per listing.

Average price

£13.66under the $15 to $100 sweet spot

Price range

£3.29–£32.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

3.0%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #47 within Clothing & Accessories. It carries 1,968 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

97%

Out of stock, average day

27.8%

Average rank

#47in Clothing & Accessories

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,968per listing

Listings tracked

63

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months