Dog Coat
soft demand (-53.9% this quarter) — Dog Coat doesn't clear our bar today.
Flapen Score
Is Dog Coat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Dog Coat is a £33K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Dog Coat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -53.9% over the last 90 days and 0.1% of searches end in a purchase.
£33K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 63 products
Top Dog Coat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ancol Muddy Paws Stormguard Coat Chocolate Extra Large XL ( Length 60cm/ to fit girth 72-88 cm)
- Price
- £14.13
- Rating
- 4.5/5
- Reviews
- 12,020
- Age
- 12y ago
Adiwo 2 Pairs Anti Slip Dog Socks Dog Paw Protectors with Adjustable Strap Walking Boots for Injured Paws Dog Socks Paws Stop Licking Senior Dogs for Indoor Outdoor Hardwood Floor Walking (M)
- Price
- £5.36
- Rating
- 3.9/5
- Reviews
- 1,335
- Age
- 1y ago
Waterproof Dog Coat Winter Jacket Warm Dogs Coats with Collar Fleece Coats Waterproof Reflective Hiking Coat Adjustable Dog Raincoat Winter Jacket for Small Medium Large Dogs (black XL)
- Price
- £11.91
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 10mo ago
Petface Cooling Summer Dog Coat 40 cm Blue
- Price
- £11.89
- Rating
- 4.5/5
- Reviews
- 1,063
- Age
- 8y ago
Mile High Life | Dog Raincoat | Adjustable Water Proof Pet Clothes | Lightweight Rain Jacket with Reflective Strip | Easy Step in Closure (M Gray)
- Price
- £17.07
- Rating
- 4.2/5
- Reviews
- 2,498
- Age
- 4y ago
Trending
90-day click momentum
ALL FOR PAWS Chill Out 2PCS Dog Ice Bandana Instant Cooling Bandana for Dogs Dog Cooling Neck Wrap Breathable Scarf Dog Cat Ice Collar for Summer Neck Girth 38-46 cm/15-18.1 Inch(Medium)
- Price
- £10.57
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 7mo ago
ALL FOR PAWS Chill Out 2PCS Dog Ice Bandana Instant Cooling Bandana for Dogs Dog Cooling Neck Wrap Breathable Scarf Dog Cat Ice Collar for Summer Neck Girth 30-36 cm /11.8-14.4 Inch(Small)
- Price
- £7.66
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 7mo ago
Petface Cooling Summer Dog Coat 40 cm Blue
- Price
- £11.89
- Rating
- 4.5/5
- Reviews
- 1,063
- Age
- 8y ago
Petface Cooling Summer Dog Coat 50 cm Blue
- Price
- £15.18
- Rating
- 4.5/5
- Reviews
- 1,063
- Age
- 8y ago
All For Paws Chill Out Dog Cooling Bandana Medium
- Price
- £8.57
- Rating
- 4.4/5
- Reviews
- 5,440
- Age
- 2y ago
Newest
by launch date
Supcomsta Dog Raincoat Waterproof Dog Coat with Legs Breathable Rain Coat for Medium Large Dogs Full-Body Coverage (Yellow 5XL)
- Price
- £13.43
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 4mo ago
ALL FOR PAWS Chill Out 2PCS Dog Ice Bandana Instant Cooling Bandana for Dogs Dog Cooling Neck Wrap Breathable Scarf Dog Cat Ice Collar for Summer Neck Girth 38-46 cm/15-18.1 Inch(Medium)
- Price
- £10.57
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 7mo ago
ALL FOR PAWS Chill Out 2PCS Dog Ice Bandana Instant Cooling Bandana for Dogs Dog Cooling Neck Wrap Breathable Scarf Dog Cat Ice Collar for Summer Neck Girth 30-36 cm /11.8-14.4 Inch(Small)
- Price
- £7.66
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 7mo ago
Waterproof Dog Coat Winter Jacket Warm Dogs Coats with Collar Fleece Coats Waterproof Reflective Hiking Coat Adjustable Dog Raincoat Winter Jacket for Small Medium Large Dogs (black XL)
- Price
- £11.91
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 10mo ago
Adiwo 2 Pairs Anti Slip Dog Socks Dog Paw Protectors with Adjustable Strap Walking Boots for Injured Paws Dog Socks Paws Stop Licking Senior Dogs for Indoor Outdoor Hardwood Floor Walking (M)
- Price
- £5.36
- Rating
- 3.9/5
- Reviews
- 1,335
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
Brands
41 falling
Sellers
73
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
25%
Top 20: 58%
Open market
55%
- Ancol17%
- Petface8%
- ALL FOR PAWS6%
- Mile High Life5%
- Adiwo5%
- Spark Paws4%
Dog Coat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 17.1×
Top Dog Coat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- clothing & accessories for dogs469K/yr
- dog coat551K/yr
- dog coats waterproof320K/yr
- waterproof dog coat230K/yr
- dog coats177K/yr
- dog waterproof coat85K/yr
- dog jacket83K/yr
- dog coat waterproof34K/yr
- warm coats & jackets for dogs42K/yr
- dog jackets16K/yr
What reviews say buyers love and hate about Dog Coat
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Brilliant quality”
“Sizing seems fairly accurate too”
“worth every penny”
“Easy to put on”
“Exactly as described”
What buyers complain about
65% of reviews“Small size”
“Falls apart after one use”
“Velcro not stitched properly”
“dried out quickly”
“expensive I think”
Dog Coat return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
94%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dog Coat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
