Dog Christmas Presents

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

5.6%

Market size, estimated

£433Ka year

Peak month

December67.2× the quietest month

Top search term

dog gifts124K searches a year

Listings sell for £6.94 on average, from £0.97 to £16.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £6.94 that is £7K to £9K a year per listing.

Average price

£6.94under the $15 to $100 sweet spot

Price range

£0.97–£16.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£7K–£9K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #198 within Toys. It carries 4,877 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

13.3%

Average rank

#198in Toys

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,877per listing

Listings tracked

52

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months