Dog Christmas Presents

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

5.6%

Market size, estimated

£433Ka year

Peak month

December67.2× the quietest month

Top search term

dog gifts124K searches a year

Listings sell for £6.94 on average, from £0.97 to £16.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £6.94 that is £7K to £9K a year per listing.

Average price

£6.94under the $15 to $100 sweet spot

Price range

£0.97–£16.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

£7K–£9K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #198 within Toys. It carries 4,877 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

98%

Out of stock, average day

13.3%

Average rank

#198in Toys

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,877per listing

Listings tracked

52

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months